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Head First HTML with CSS & XHTML
Tired of reading HTML books that only make sense after you're an expert? Then it's about time you picked up Head First HTML with CSS & XHTML and really learned HTML. You want to learn HTML so you can finally create those web pages you've always wanted, so you can communicate more effectively with friends, family, fans, and fanatic customers. You also want to do it right so you can actually maintain and expand your Web pages over time, and so your web pages work in all the browsers and mobile devices out there. Oh, and if you've never heard of CSS, that's okay - we won't tell anyone you're still partying like it's 1999 - but if you're going to create Web pages in the 21st century then you'll want to know and understand CSS. Learn the real secrets of creating Web pages, and why everything your boss told you about HTML tables is probably wrong (and what to do instead). Most importantly, hold your own with your co-worker (and impress cocktail party guests) when he casually mentions how his HTML is now strict, and his CSS is in an external style sheet. With Head First HTML with CSS & XHTML, you'll avoid the embarrassment of thinking web-safe colors still matter, and the foolishness of slipping a font tag into your pages. Best of all, you'll learn HTML and CSS in a way that won't put you to sleep. If you've read a Head First book, you know what to expect: a visually-rich format designed for the way your brain works. Using the latest research in neurobiology, cognitive science, and learning theory, this book will load HTML, CSS, and XHTML into your brain in a way that sticks. So what are you waiting for? Leave those other dusty books behind and come join us in Webville. Your tour is about to begin. "Elegant design is at the core of every chapter here, each concept conveyed with equal doses of pragmatism and wit." --Ken Goldstein, Executive Vice President, Disney Online "This book is a thoroughly modern introduction to forward-looking practices in web page markup and presentation." --Danny Goodman, author of Dynamic HTML: The Definitive Guide "What used to be a long trial and error learning process has now been reduced neatly into an engaging paperback." --Mike Davidson, CEO, Newsvine, Inc. "I love Head First HTML with CSS & XHTML--it teaches you everything you need to learn in a 'fun coated' format!" --Sally Applin, UI Designer and Artist "I haven't had as much fun reading a book (other than Harry Potter) in years. And your book finally helped me break out of my hapless so-last-century way of creating web pages." --Professor David M. Arnow, Department of Computer and Information Science, Brooklyn College "If you've ever had a family member who wanted you to design a website for them, buy them Head First HTML with CSS and XHTML. If you've ever asked a family member to design you a web site, buy this book. If you've ever bought an HTML book and ended up using it to level your desk, or for kindling on a cold winter day, buy this book. This is the book you've been waiting for. This is the learning system you've been waiting for." --Warren Kelly, Blogcritics.org .
Price: $23.75
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JavaScript: The Definitive Guide
This Fifth Edition is completely revised and expanded to cover JavaScript as it is used in today's Web 2.0 applications This book is both an example-driven programmer's guide and a keep-on-your-desk reference, with new chapters that explain everything you need to know to get the most out of JavaScript, including: Scripted HTTP and Ajax XML processing Client-side graphics using the canvas tag Namespaces in JavaScript--essential when writing complex programs Classes, closures, persistence, Flash, and JavaScript embedded in Java applications Part I explains the core JavaScript language in detail. If you are new to JavaScript, it will teach you the language. If you are already a JavaScript programmer, Part I will sharpen your skills and deepen your understanding of the language. Part II explains the scripting environment provided by web browsers, with a focus on DOM scripting with unobtrusive JavaScript. The broad and deep coverage of client-side JavaScript is illustrated with many sophisticated examples that demonstrate how to: Generate a table of contents for an HTML document Display DHTML animations Automate form validation Draw dynamic pie charts Make HTML elements draggable Define keyboard shortcuts for web applications Create Ajax-enabled tool tips Use XPath and XSLT on XML documents loaded with Ajax And much more Part III is a complete reference for core JavaScript. It documents every class, object, constructor, method, function, property, and constant defined by JavaScript 1.5 and ECMAScript Version 3. Part IV is a reference for client-side JavaScript, covering legacy web browser APIs, the standard Level 2 DOM API, and emerging standards such as the XMLHttpRequestobject and the canvas tag. More than 300,000 JavaScript programmers around the world have made this their indispensable reference book for building JavaScript applications. ""A must-have reference for expert JavaScript programmers...well-organized and detailed."" -- Brendan Eich, creator of JavaScript.
Price: $24.50
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Learning Web Design: A Beginner's Guide to (X)HTML, StyleSheets, and Web Graphics
Everything you need to know to create professional web sites is right here. Learning Web Design starts from the beginning -- defining how the Web and web pages work -- and builds from there. By the end of the book, you'll have the skills to create multi-column CSS layouts with optimized graphic files, and you'll know how to get your pages up on the Web. This thoroughly revised edition teaches you how to build web sites according to modern design practices and professional standards. Learning Web Design explains: - How to create a simple (X)HTML page, how to add links and images
- Everything you need to know about web standards -- (X)HTML, DTDs, and more
- Cascading Style Sheets -- formatting text, colors and backgrounds, using the box model, page layout, and more
- All about web graphics, and how to make them lean and mean through optimization
- The site development process, from start to finish
- Getting your pages on the Web -- hosting, domain names, and FTP
The book includes exercises to help you to learn various techniques, and short quizzes to make sure you're up to speed with key concepts. If you're interested in web design, Learning Web Design is the place to start..
Price: $25.68
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Learning ActionScript 3.0: A Beginner's Guide
Product Description In this book, authors Rich Shupe and Zevan Rosser share the knowledge they've gained from their years as multimedia developers/designers and teachers Learning ActionScript 3.0 gives you a solid foundation in the language of Flash and demonstrates how you can use it for practical, everyday projects. The authors do more than just give you a collection of sample scripts. Written for those of you new to ActionScript 3.0, the book describes how ActionScript and Flash work, giving you a clear look into essential topics such as logic, event handling, displaying content, migrating legacy projects to ActionScript 3.0, classes, and much more. You will learn important techniques through hands-on exercises, and then build on those skills as chapters progress. ActionScript 3.0 represents a significant change for many Flash users, and a steeper learning curve for the uninitiated. This book will help guide you through a variety of scripting scenarios. Rather than relying heavily on prior knowledge of object-oriented programming (OOP), topics are explained in focused examples that originate in the timeline, with optional companion classes for those already comfortable with their use. As chapters progress, the book introduces more and more OOP techniques, allowing you to choose which scripting approach you prefer. Learning ActionScript 3.0 reveals: New ways to harness the power and performance of AS3 Common mistakes that people make with the language Essential coverage of text, sound, video, XML, drawing with code, and more Migration issues from AS1 and AS2 to AS3 Simultaneous development of procedural and object-oriented techniques Tips that go beyond simple script collections, including how toapproach a project and which resources can help you along the way The companion web site contains material for all the exercises in the book, as well as short quizzes to make sure you're up to speed with key concepts. ActionScript 3.0 is a different animal from previous versions, and Learning ActionScript 3.0 teaches everything that web designers, GUI-based Flash developers, and those new to ActionScript need to start using the language. Praise "The best ActionScript book ever written." -Lee Brimelow, Creator of The Flash Blog.
Price: $23.39
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CSS: The Definitive Guide
CSS: The Definitive Guide, 3rd Edition, provides you with a comprehensive guide to CSS implementation, along with a thorough review of all aspects of CSS 2.1. Updated to cover Internet Explorer 7, Microsoft's vastly improved browser, this new edition includes content on positioning, lists and generated content, table layout, user interface, paged media, and more. Simply put, Cascading Style Sheets (CSS) is a way to separate a document's structure from its presentation. The benefits of this can be quite profound: CSS allows a much richer document appearance than HTML and also saves time -- you can create or change the appearance of an entire document in just one place; and its compact file size makes web pages load quickly. CSS: The Definitive Guide, 3rd Edition, provides you with a comprehensive guide to CSS implementation, along with a thorough review of all aspects of CSS 2.1. Updated to cover Internet Explorer 7, Microsoft's vastly improved browser, this new edition includes content on positioning, lists and generated content, table layout, user interface, paged media, and more. Author Eric Meyer tackles the subject with passion, exploring in detail each individual CSS property and how it interacts with other properties. You'll not only learn how to avoid common mistakes in interpretation, you also will benefit from the depth and breadth of his experience and his clear and honest style. This is the complete sourcebook on CSS. The 3rd edition contains: Updates to reflect changes in the latest draft version of CSS 2.1 Browser notes updated to reflect changes between IE6 and IE7 Advanced selectors supported in IE7 and other major browsers included A new round of technicaledits by a fresh set of editors Clarifications and corrected errata, including updated URLs of referenced online resources.
Price: $25.66
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Information Architecture for the World Wide Web: Designing Large-Scale Web Sites
The post-Ajaxian Web 2.0 world of wikis, folksonomies, and mashups makes well-planned information architecture even more essential How do you present large volumes of information to people who need to find what they're looking for quickly? This classic primer shows information architects, designers, and web site developers how to build large-scale and maintainable web sites that are appealing and easy to navigate. The new edition is thoroughly updated to address emerging technologies -- with recent examples, new scenarios, and information on best practices -- while maintaining its focus on fundamentals. With topics that range from aesthetics to mechanics, "Information Architecture for the World Wide Web" explains how to create interfaces that users can understand right away. Inside, you'll find: An overview of information architecture for both newcomers and experienced practitioners The fundamental components of an architecture, illustrating the interconnected nature of these systems. Updated, with updates for tagging, folksonomies, social classification, and guided navigation Tools, techniques, and methods that take you from research to strategy and design to implementation. This edition discusses blueprints, wireframes and the role of diagrams in the design phase A series of short essays that provide practical tips and philosophical advice for those who work on information architecture The business context of practicing and promoting information architecture, including recent lessons on how to handle enterprise architecture Case studies on the evolution of two large and very different information architectures, illustrating best practices along the way How do you documentthe rich interfaces of web applications? How do you design for multiple platforms and mobile devices? With emphasis on goals and approaches over tactics or technologies, this enormously popular book gives you knowledge about information architecture with a framework that allows you to learn new approaches -- and unlearn outmoded ones..
Price: $22.89
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Take the Cold Out of Cold Calling
Take the Cold Out of Cold Calling is a fascinating journey into the world of information, how to easily find it, and how to apply it to make sure you are offering solutions you know your clients want and need. By practicing the techniques taught in the book, you will make a great first impression during sales calls, you will be sure to sell relevant solutions, and you will provide value and build meaningful and mutually beneficial client relationships. Once you master Warm Call techniques, you win more business, establish deep relationships with clients, and have more fun. In Take the Cold Out of Cold Calling you'll discover practical online research tips, tricks, and tools you can use to find information and make a big-time impression with any prospect, and improve your chances of keeping your margins with existing clients. You'll get step-by-step instructions along with real examples. You'll learn... - Inside secrets on using the Internet to locate critical business information. - Tips and tricks for popular search engines get it right the first time. - How to use Google like a pro -- it's scary what this amazing search engine can help you find. - The ''Invisible Web'' Web sites most people and search engines don't know about and can't find. - How to access premium information resources at no or very low cost. - The theory of the ''Fourth R'' and value-based ''warm call selling.'' - How to massively increase your credibility with prospects and existing clients. - How to use the ''Customer Data Aggregator'' and expert ''Warm Call Scripts'' to organize information and make a great first impression. If you are involved in business development, sales, or account management in any way, you've ''cold called.'' Any time you meet with a prospect or existing client without knowing about them, their issues, and how your company is relevant to something they care about, you run the risk of losing credibility and worse, losing the deal. The top 1% of business development pros and sales people understand the value of information, how to access it, and how to apply it and win. With Take the Cold Out of Cold Calling, you'll get the tools and training you need to join the club. Includes a resource CD..
Price: $22.98
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HTML and XHTML Pocket Reference (Pocket Reference (O'Reilly))
After years of using spacer GIFs, layers of nested tables, and other improvised solutions for building your web sites, getting used to the more stringent "standards-compliant" design that is de rigueur among professionals today can be intimidating. With standards-driven design, keeping style separate from content is not just a possibility but a reality. You no longer use HTML and XHTML as design tools, but strictly as ways to define the meaning and structure of web content. And Cascading Style Sheets (CSS) are no longer just something interesting to tinker with, but a reliable method for handling all matters of presentation, from fonts and colors to page layout. When you follow the standards, both the site's design and underlying code are much cleaner. But how do you keep all those HTML and XHTML tags and CSS values straight? Jennifer Niederst-Robbins, the author of our definitive guide on standards-compliant design, "Web Design in a Nutshell," offers you the perfect little guide when you need answers immediately: "HTML and XHTML Pocket Reference," This revised and updated new edition takes the top 20% of vital reference information from her Nutshell book, augments it judiciously, cross-references everything, and organizes it according to the most common needs of web developers. The result is a handy book that offers the bare essentials on web standards in a small, concise format that you can use carry anywhere for quick reference. This guide will literally fit into your back pocket. Inside "HTML and XHTML Pocket Reference," you'll find instantly accessible alphabetical listings of every element and attribute in the HTML 4.01 and XHTML 1.0 Recommendations. This isan indispensable reference for any serious web designer, author, or programmer who needs a fast on-the-job resource when working with established web standards..
Price: $6.37
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Creating Web Sites: The Missing Manual
Think you have to be a technical wizard to build a great web site? Think again. For anyone who wants to create an engaging web site--for either personal or business purposes--"Creating Web Sites: The Missing Manual" demystifies the process and provides tools, techniques, and expert guidance for developing a professional and reliable web presence. Like every Missing Manual, you can count on "Creating Web Sites: The Missing Manual" to be entertaining and insightful and complete with all the vital information, clear-headed advice, and detailed instructions you need to master the task at hand. Author Matthew MacDonald teaches you the fundamentals of creating, maintaining, and updating an effective, attractive, and visitor-friendly web site--from scratch or from an existing site that's a little too simple or flat for your liking. "Creating Web Sites: The Missing Manual" doesn't only cover how to create a well-designed, appealing, smart web site that is thoroughly up to date and brimming with the latest features. It also covers why it's worth the effort by explaining the rationale for creating a site in the first place and discussing what makes a given web site particularly aesthetic, dynamic, and powerful. It further helps you determine your needs and goals and make well informed design and content decisions. "Creating Web Sites: The Missing Manual" includes a basic primer on HTML, working with JavaScript, and incorporating services like Paypal's shopping cart, Amazon's associate program, and Google AdSense and AdWords. It delivers advanced tricks for formatting, graphics, audio and video, as well as Flash animation and dynamic content. And you'll learn how to identifyand connect with your site's audience through forms, forums, meta tags, and search engines. This isn't just another dry, uninspired book on how to create a web site. "Creating Web Sites: The Missing Manual" is a witty and intelligent guide for all of you who are ready to make your ideas and vision a web reality..
Price: $16.89
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Web Design for ROI: Turning Browsers into Buyers & Prospects into Leads
Your web site is a business—design it like one. Billions of dollars in spending decisions are influenced by web sites. So why aren't businesses laser-focused on designing their sites to maximize their Return on Investment (ROI)? Web design can do more than make a site look good—it can be a powerful strategic weapon that enhances financial returns and creates competitive advantage. It's time to make web sites accountable. It's time to make design decisions based on metrics and business goals. It's time for Web Design for ROI. In this book you'll learn: - Why so many organizations think about web design the wrong way
- How small design changes can have a big impact on your bottom line
- Simple tips to increase web sales/leads by 10% – 50% (or more)
- Concrete design guidelines for:
- Landing pages
- Home pages
- Category pages
- Detail pages
- Forms
- Checkout processes
Packed with helpful examples from a wide variety of sites!
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Price: $23.14
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