This book will be an
exhaustively researched look at the toy industry, using Mattel as the center piece. The author will
examine today's toy recalls, from China, Mexico, etc, and the impact on the
American consumer and
international trade
relations The book also looks back at Mattel's
history from the creation of Barbie, along with other toys now brand names throughout the world, and finds a long history of cover-up and scandal within the company. Given the highly competitive nature of the toy business, there is industrial espionage and sabotage as well..
Price:
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