Books about Catapulting from Amazon.com

THE OMNIPOWERFUL BRAND America's #1 Brand Specialist Shares His Secrets for Catapulting Your Brand to Market Success Sometimes a single word can make the difference between a runaway success and sure-fire death wish. Small, evocative, and extremely potent, the balance-tipper is the brand name. And that's good news. Because it means that any size company with a fabulous brand name can leap ahead of the mega-corporations. What's even better news is that naming products doesn't have to be a mysterious hit-or-miss proposition. With Frank Delano's masterful new guide, The Omnipowerful Brand, it's a clear-cut science. Delano is one of America's top branding strategists and the creative genius behind such superstar names as Nissan's "Pathfinder" sport utility vehicle, Pfizer's "Zoloft" antidepressant, GMC's "Yukon" utility truck, and "Primerica" financial services. In this book he completely reveals -- for the first time -- the secrets to finding a winning name. Step by meticulous step, Delano uncovers the seven proven principles and a breakthrough process for branding companies, products, services, or new business ventures. Readers learn how to channel creativity into productive directions; measure the appropriateness of the names developed; evaluate names for use and availability; and more. FRANK DELANO (New York, NY) is president and CEO of Delano & Young, Inc., a leading brand image and naming firm. He has created hundreds of product names, including such memorable brand names as Glaxo's "Ceftin" antibiotic, Polaroid's "Captiva" instant camera system, and Nissan's "Quest" minivan. His articles have appeared in Harvard Business Review, Advertising Age, ID Magazine, Crain Business, and other leading publications. .
Price: $11.76 [Notify me when price goes down.]

This digital document is an article from Science World, published by Scholastic, Inc. on March 28, 2005. The length of the article is 905 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Ready, set, slurp! Scientists discover the secret to chameleons' catapulting tongues.(Physical: energy)
Author: Libby Tucker
Publication:Science World (Magazine/Journal)
Date: March 28, 2005
Publisher: Scholastic, Inc.
Volume: 61 Issue: 12 Page: 16(5)

Distributed by Thomson Gale.
Price: $5.95 [Notify me when price goes down.]

Catapulting to the Best-Seller List One Talk Show at a Time

This audio CD helps experts and authors promote their books and expertise on talk radio shows and other media.

Benefits
• Increase book sales and generate more clients
• Gain credibility as an industry expert
• Get more call backs from the media

You will learn:
• How to mention the name of your book or company without sounding overly promotional
• How to get invited back for repeat interviews
• Why self-published authors and experts should promote web site during talk show appearances, not their books.
Price: $39.00 [Notify me when price goes down.]