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I Spy Extreme Challenger! A Book of Picture Riddles
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I Spy: Ultimate Challenger: Ultimate Challenger (I Spy)
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I Spy: Year-round Challenger: Year-round Challenger (I Spy)
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Challenger: America's Favorite Eagle
Challenger an American bald eagle, is the country's most popular winged mascot. He was blown out of his nest as an eaglet and taken in by humans. After several failed attempts to release Challenger back into the wild, he was taken to the American Eagle Foundation. It was there that trainer Al Cecere recognized the rare opportunity to work with an uninjured eagle that had imprinted on humans. He knew Challenger, as a free flying bald eagle, a sight few Americans actually witness, could become an ambassador bringing attention to the plight of these beautiful birds. Readers will recognize Challenger from the appearances he has made - ranging from such varied venues as the White House and the 100th Anniversary of the National Wildlife Refuge System, the Pentagon and the Olympic Torch Ceremony. In addition Challenger has flown at the World Series and during the 100th Anniversary Flight at Kitty Hawk. Challenger has also appeared on Late Night with David Letterman, Good Morning America, Larry King Live, the Disney Channel, and Animal Planet..
Price: $12.21
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I Spy Super Challenger
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Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
A revised and updated version of the classic book on what it takes for small brands to eat the big tuna Since Wiley first published Eating the Big Fish in 1999, the concept of the challenger brand has become a mainstream idea among marketers and advertisers. But Adam Morgan's classic is still the best and most definitive study of the way challenger brands take on and defeat bigger competitors, and this 50,000-copy bestseller has been tremendously influential in the marketing and advertising arenas. For this new edition the author has interviewed 30 fresh challengers, and explores today's radically different marketing environment. Adam Morgan (United Kingdom) is founder of eatbigfish, an international brand and marketing strategy consultancy with offices in the UK, US, and New Zealand. He runs workshops for companies of challenger brands and has appeared on CNNfn and Sky Business News as the industry expert on challenger brands..
Price: $19.77
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The Challenger Launch Decision: Risky Technology, Culture, and Deviance at NASA
When the Space Shuttle Challenger exploded on January 28, 1986, millions of Americans became bound together in a single, historic moment. Many still vividly remember exactly where they were and what they were doing when they heard about the tragedy. In The Challenger Launch Decision, Diane Vaughan recreates the steps leading up to that fateful decision, contradicting conventional interpretations to prove that what occurred at NASA was not skulduggery or misconduct but a disastrous mistake.
Journalists and investigators have historically cited production problems and managerial wrong-doing as the reasons behind the disaster. The Presidential Commission uncovered a flawed decision-making process at the space agency as well, citing a well-documented history of problems with the O-ring and a dramatic last-minute protest by engineers over the Solid Rocket Boosters as evidence of managerial neglect.
Why did NASA managers, who not only had all the information prior to the launch but also were warned against it, decide to proceed? In retelling how the decision unfolded through the eyes of the managers and the engineers, Vaughan uncovers an incremental descent into poor judgment, supported by a culture of high-risk technology. She reveals how and why NASA insiders, when repeatedly faced with evidence that something was wrong, normalized the deviance so that it became acceptable to them.
No safety rules were broken. No single individual was at fault. Instead, the cause of the disaster is a story not of evil but of the banality of organizational life. This powerful work explains why the Challenger tragedy must be reexamined and offers an unexpected warning about the hidden hazards of living in this technological age. .
Price: $13.50
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