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New Product Development For Dummies (For Dummies (Business & Personal Finance))
The global consumer product market is exploding In 2006 alone, 150,000 new products were brought to market. Now for the bad news: of those, fewer than 5% were hits, and fewer than 15% will even exist five years from now. Written for small business owners and entrepreneurs looking for an inside track on new product development, New Product Development for Dummies offers you a unique opportunity to learn from two consummate insiders the secrets of successfully developing, marketing and making a bundle from a new product or service. You learn proven techniques for sizing up market potential and divining customer needs. You get tested-in-the-trenches strategies for launching a new product or service. And you get a frank, in-depth appraisal of the most challenging issues facing new product developers today, including the need to collaborate with global partners, optimizing technology development for a 21st century marketplace, getting start-up capital in an increasingly competitive environment, and much more. Key topics covered include: - Developing a winning NPD strategy
- Generating bold new ideas for products and services
- Understanding what your customers really want
- Keeping projects on track, on budget, and on-time
- Building effective cross-functional teams
- Planning and executing a blockbuster launch
- Collaborating with global partners
- Maximizing your chances for success
No matter what size or type of business you’re in, this book provides you with an unbeatable competitive advantage in the booming global marketplace for new products and services..
Price: $5.99
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The Good, the Bad, and the Very Ugly: A Hollywood Journey
In this jaw-dropping account of Sondra Locke's thirteen-year relationship with Clint Eastwood, the actress reveals not only the good, romantic times with the legendary actor but also the bad times, when he controlled her career and manipulated her into being the perfect little woman at home. Locke also unveils the explosive details of what led them into the courtroom, and finally, shares the story of her triumph over breast cancer. of photos..
Price: $13.95
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Hello, He Lied: And Other Truths from the Hollywood Trenches
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My Name Is Iran: A Memoir
Drawing on her remarkable personal history, NPR producer Davar Ardalan brings us the lives of three generations of women and their ordeals with love, rejection, and revolution. Her American grandmother’s love affair with an Iranian physician took her from New York to Iran in 1931. Ardalan herself moved from San Francsico to rural Iran in 1964 with her Iranian American parents who barely spoke Farsi. After her parents’ divorce, Ardalan joined her father in Brookline, Massachusetts, where he had gone to make a new life; however improbably, after high school, Ardalan decided to move back to an Islamic Iran. When she arrived, she discovered a world she hardly recognized, and one which demands a near-complete renunciation of the freedoms she experienced in the West. In time, she and her young family make the opposite migration and discover the difficulties, however paradoxical, inherent in living a free life in America. .
Price: $3.67
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Joe Papp: An American Life
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Toward the Twenty-First Century in Christian Mission: Essays in Honor of Gerald H. Anderson Director, Overseas Ministries Study Center, New Haven Co
This singular volume offers a comprehensive survey of the prospects and critical issues for the Christian world mission; the book's essays, written by various mission experts, demonstrate both depth and breadth of perspective. The essays in Part 1 consider the major elements in the church spectrum; Part II looks at the world by region; Part III treats the foundational disciplines of mission; and Part IV focuses on special challenges such as women in mission, the poor and mission, urban mission, the need for dialogue with other faiths, and church-state relations..
Price: $22.36
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