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The Managed Heart: Commercialization of Human Feeling, Twentieth Anniversary Edition, With a New Afterword
In private life we try to induce or suppress love, envy, and anger through deep acting or "emotional work," just as we manage our outer expressions through surface acting. But what happens when this system of adjusting emotions is adapted to commercial purposes? Hochschild examines the cost of this kind of "emotional labor." She vividly describes from a humanist and feminist perspective the process of estrangement from personal feelings and its role as an "occupational hazard" for one-third of America's workforce..
Price: $15.00
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The Commercialization of Intimate Life: Notes from Home and Work
Arlie Russell Hochschild, author of three New York Times Notable Books, has been one of the freshest and most popular voices in feminist sociology over the last decades Her influential, unusually perceptive work has opened up new ways of seeing family life, love, gender, the workplace, market transactions--indeed, American life itself. This book gathers some of Hochschild's most important and most widely read articles in one place, includes new work, and brings several essays to American audiences for the first time. Each chapter reflects on the complex negotiations we make day to day to juggle the conflicting demands of love and work. Taken together, they are a compelling, often startling, look at how our everyday lives are shaped by modern capitalism. These essays, rich with the details of everyday life, explore larger social issues by looking at a series of intimate moments in people's lives. Among them, "Love and Gold" investigates the globalization of love by focusing on care workers who leave their own children and elderly to care for children and the elderly in wealthy countries. In "The Commodity Frontier," Hochschild considers an Internet ad for a "beautiful, smart, hostess, good masseuse--$400/week," and explores our responses to personal services for hire. In "From the Frying Pan into the Fire" she asks if capitalism is a religion. In addition to these recent essays, several of Hochschild's important early essays, such as "Inside the Clockwork of Male Careers," have been revised and updated for this collection..
Price: $15.63
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Universities in the Marketplace: The Commercialization of Higher Education
Is everything in a university for sale if the price is right? In this book, one of America's leading educators cautions that the answer is all too often "yes." Taking the first comprehensive look at the growing commercialization of our academic institutions, Derek Bok probes the efforts on campus to profit financially not only from athletics but increasingly, from education and research as well. He shows how such ventures are undermining core academic values and what universities can do to limit the damage. Commercialization has many causes, but it could never have grown to its present state had it not been for the recent, rapid growth of money-making opportunities in a more technologically complex, knowledge-based economy. A brave new world has now emerged in which university presidents, enterprising professors, and even administrative staff can all find seductive opportunities to turn specialized knowledge into profit. Bok argues that universities, faced with these temptations, are jeopardizing their fundamental mission in their eagerness to make money by agreeing to more and more compromises with basic academic values. He discusses the dangers posed by increased secrecy in corporate-funded research, for-profit Internet companies funded by venture capitalists, industry-subsidized educational programs for physicians, conflicts of interest in research on human subjects, and other questionable activities. While entrepreneurial universities may occasionally succeed in the short term, reasons Bok, only those institutions that vigorously uphold academic values, even at the cost of a few lucrative ventures, will win public trust and retain the respect of faculty and students. Candid, evenhanded, and eminently readable, Universities in the Marketplace will be widely debated by all those concerned with the future of higher education in America and beyond. .
Price: $12.95
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Commercialization of Innovative Technologies: Bringing Good Ideas to the Marketplace
Have a great idea for new technology? Let this expert guide be your blueprint for successful entrepreneurship—from building an innovation team to bringing a product to market. Commercialization of Innovative Technologies takes you through the complete lifecycle of product innovation, including screening, funding, development, and commercialization. It gives you an edge as it focuses on three core areas that set the stage for successful commercialization: developing and managing an "innovation team" of inventors, investors, technologists, and entrepreneurs; building a portfolio that spreads risk; and leveraging input from technologists throughout the commercialization process. Commercialization of Innovative Technologies offers an effective strategy for exploiting good ideas and putting them into practice successfully by building an innovation team that is best equipped to commercialize technology. This book: - Outlines and emphasizes the importance of the "innovation team"
- Addresses tactical issues such as how to find, fund, develop, design, and demonstrate innovative technology
- Explains the lifecycle of product innovation and the dynamics of bringing good technological innovations into practice
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Price: $19.25
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Am I Thin Enough Yet?: The Cult of Thinness and the Commercialization of Identity
Whether they are rich or poor, tall or short, liberal or conservative, most young American women have one thing in common--they want to be thin. And they are willing to go to extraordinary lengths to get that way, even to the point of starving themselves. Why are America's women so preoccupied with weight? What has caused record numbers of young women--even before they reach their teenage years--to suffer from anorexia and bulimia? In Am I Thin Enough Yet?, Sharlene Hesse-Biber answers these questions and more, as she goes beyond traditional psychological explanations of eating disorders to level a powerful indictment against the social, political, and economic pressures women face in a weight-obsessed society. Packed with first-hand, intimate portraits of young women from a wide variety of backgrounds, and drawing on historical accounts and current material culled from both popular and scholarly sources, Am I Thin Enough Yet? offers a provocative new way of understanding why women feel the way they do about their minds and bodies. Specifically, Hesse-Biber highlights the various ways in which American families, schools, popular culture, and the health and fitness industry all undermine young women's self-confidence as they inculcate the notions that thinness is beauty and that a woman's body is more important than her mind. The author builds her case in part by letting her subjects tell their own story, revealing in their own words how current standards of femininity lead many women to engage in eating habits that are not only self-destructive, but often akin to the obsessions and ritualistic behaviors found among members of cults. For instance, we meet Delia, a bulimic college senior who makes the startling admission that "my final affirmation of myself is how many guys look at me when I go into a bar." We even learn of six-year-olds like Lauren, already preoccupied with her weight, who considers herself "a real clod" in ballet class because she is not as thin as her peers. We are introduced to women (and men) from different cultures who themselves have acquired eating disorders in pursuit of the American standard of physical perfection. And we learn of the often tragic consequences of this obsession with thinness, as in the case of Janet, who underwent surgery to reduce her weight only to suffer from chronic illness and pain as a result. The book concludes with Hesse-Biber's prescriptions on how women can overcome their low self-image through therapy, spiritualism, and grass-root efforts to empower themselves against a society obsessed with beauty and thinness. Am I Thin Enough Yet? brings into sharp focus the multitude of societal and psychological forces that compel American women to pursue the ideal of thinness at any cost. It will remain a benchmark work on the subject for many years to come..
Price: $9.98
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The Commercialization of News in the Nineteenth Century
The Commercialization of News in the Nineteenth Century traces the major transformation of newspapers from a politically based press to a commercially based press in the nineteenth century. Gerald J. Baldasty argues that broad changes in American society, the national economy, and the newspaper industry brought about this dramatic shift. Increasingly in the nineteenth century, news became a commodity valued more for its profitablility than for its role in informing or persuading the public on political issues. Newspapers started out as highly partisan adjuncts of political parties. As advertisers replaced political parties as the chief financial support of the press, they influenced newspapers in directing their content toward consumers, especially women. The results were recipes, fiction, contests, and features on everything from sports to fashion alongside more standard news about politics. Baldasty makes use of nineteenth-century materials—newspapers from throughout the era, manuscript letters from journalists and politicians, journalism and advertising trade publications, government reports—to document the changing role of the press during the period. He identifies three important phases: the partisan newspapers of the Jacksonian era (1825-1835), the transition of the press in the middle of the century, and the influence of commercialization of the news in the last two decades of the century. .
Price: $19.99
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New Wealth: Commercialization of Science and Technology for Business and Economic Development
Drawing from more than 25 years experience in research and project creation, Kozmetsky and Williams describe how accelerated commercialization strategies building on advances in science and technology offer a sustainable source of wealth. They show how collaboration among business, government, entrepreneurial, and academic partners--all focusing to leverage local resources to compete in the global marketplace--is an established and powerful strategy for 21st century business creation and economic development. This collaborative success strategy of "thinking globally and acting locally," along with supportive activities such as technology incubators, research methods, entrepreneurship training, and use of networks for resource sharing is what has come to be called the "Technopolis paradigm." Because a maturing Technopolis evolves as an integral component of a city, state, or larger sociopolitical unit, it promotes attention to sustainability and quality of life. Further, Kozmetsky and Williams consider the Technopolis paradigm as a process of constructive capitalism in that it utilizes private or corporate commercialization of science and technology to create wealth and shared prosperity, the value of which is set by competition in a free market..
Price: $59.99
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