Books about Commodification from Amazon.com

In The Public Life of the Fetal Sonogram, medical anthropologist Janelle S. Taylor analyzes the full sociocultural context of ultrasound technology and imagery Drawing upon ethnographic research both within and beyond the medical setting, Taylor shows how ultrasound has entered into public consumer culture in the United States. The book documents and critically analyzes societal uses for ultrasound such as nondiagnostic 'keepsake' ultrasound businesses that foster a new consumer market for these blurry, monochromatic images of eagerly awaited babies, and anti-abortion clinics that use ultrasound in an attempt to make women bond with the fetuses they carry, inciting a pro-life state of mind. This book offers much-needed critical awareness of the less easily recognized ways in which ultrasound technology is profoundly social and political in the United States today..
Price: $21.93 [Notify me when price goes down.]

How do people come to need products they never even knew they wanted? How, for example, did indigenous Zimbabweans of the 1940s begin to believe that they required Lifebuoy soap? Offering a glimpse into the intimate workings of modern colonialism and global capitalism, Timothy Burke takes up these questions in Lifebuoy Men, Lux Women, a study of post-World War II commodity culture in Zimbabwe.
With particular attention to cosmetic products and the contrast between colonial and pre-colonial ideas of cleanliness, Burke examines the role played by commodity culture, changing patterns of consumption, and the spread of advertising in the making of modern Zimbabwe. His work combines history, anthropology, and political economy to show how the development of commodification in the region relates to the social history of hygiene. Within this framework, and drawing on a wide variety of historical sources, Burke explores dense interactions between commodity culture and embodied aspects of race, gender, sexuality, domesticity, health, and aesthetics in a colonial society. Rather than viewing the production of needs simply as an imposition from above, Lifebuoy Men, Lux Women shows what heterogeneous and complex processes, involving the aims and histories of both colonizers and colonized, produced these changes in Zimbabwean society.
Integrating political economy, cultural studies, and a wide range of the social sciences, Lifebuoy Men, Lux Women will find readers among scholars of colonialism, African history, and ethnography as well those for whom the problem of commodification is a significant theoretical issue.
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Price: $34.20 [Notify me when price goes down.]

What is the price of a limb? A child? Ethnicity? Love? In a world that is often ruled by buyers and sellers, those things that are often considered priceless become objects to be marketed and from which to earn a profit. Ranging from black market babies to exploitative sex trade operations to the marketing of race and culture, Rethinking Commodification presents an interdisciplinary collection of writings, including legal theory, case law, and original essays to reexamine the traditional legal question: “To commodify or not to commodify?”

In this pathbreaking course reader, Martha M. Ertman and Joan C. Williams present the legal cases and theories that laid the groundwork for traditional critiques of commodification, which tend to view the process as dehumanizing because it reduces all human interactions to economic transactions. This “canonical” section is followed by a selection of original essays that present alternative views of commodification based on the concept that commodification can have diverse meanings in a variety of social contexts. When viewed in this way, the commodification debate moves beyond whether or not commodification is good or bad, and is assessed instead on the quality of the social relationships and wider context that is involved in the transaction. Rethinking Commodification contains an excellent array of contemporary issues, including intellectual property, reparations for slavery, organ transplants, and sex work; and an equally stellar array of contributors, including Richard Posner, Margaret Jane Radin, Regina Austin, and many others.

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Price: $23.40 [Notify me when price goes down.]

In this revealing social history, Daniel Thomas Cook explores the roots of children’s consumer culture—and the commodification of childhood itself—by looking at the rise, growth, and segmentation of the children’s clothing industry. Cook describes how in the early twentieth century merchants, manufacturers, and advertisers of children’s clothing began to aim commercial messages at the child rather than the mother. Cook situates this fundamental shift in perspective within the broader transformation of the child into a legitimate, individualized, self-contained consumer.

The Commodification of Childhood begins with the publication of the children’s wear industry’s first trade journal, The Infants’ Department, in 1917 and extends into the early 1960s, by which time the changes Cook chronicles were largely complete. Analyzing trade journals and other documentary sources, Cook shows how the industry created a market by developing and promulgating new understandings of the “nature,” needs, and motivations of the child consumer. He discusses various ways that discursive constructions of the consuming child were made material: in the creation of separate children’s clothing departments, in their segmentation and layout by age and gender gradations (such as infant, toddler, boys, girls, tweens, and teens), in merchants’ treatment of children as individuals on the retail floor, and in displays designed to appeal directly to children. Ultimately, The Commodification of Childhood provides a compelling argument that any consideration of “the child” must necessarily take into account how childhood came to be understood through, and structured by, a market idiom..
Price: $18.51 [Notify me when price goes down.]

This book addresses the growing academic concerns of the market-religion convergences in Asia.

Bringing together a group of leading scholars from Asia, Europe, Australia and North America, it discusses multiple issues regarding religious commodifications and their consequences across Asia’s diverse religious traditions. Covering key issues in the anthropology and sociology of contemporary Asian religion, it draws theoretical implications for the study of religions in the light of the shift of religious institutions from traditional religious beliefs to material prosperity. The fact that religions compete with each other in a ‘market of faiths’ is also at the core of the analysis. The contributions show how ordinary people and religious institutions in Asia adjusted to, and negotiated with, the penetrative forces of a global market economy into the region’s changing religio-cultural landscapes.

An excellent contribution to the growing demands of ethnographically and theoretically updated interpretations of Asian religions, Religious Commodifications in Asia will be of interest to scholars of Asian religion and new religious movements.

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Price: $141.11 [Notify me when price goes down.]

Concerning the on-going political debate about the direction of strategic decisions in economic developments and world systems theory, this book addresses a closely linked question how, on this basis, institutions develop which are to a large extent responsible for the reasoning of the world. Although the complex relationship cannot be grasped, the following will look at some important issues around the question of how academic institutions are shaped by the processes of a main characteristic of this development. This main characteristic is seen here as the further process of commodification which in our context rules completely the area of education..
Price: $60.94 [Notify me when price goes down.]

Football in Europe has undergone massive changes over the last decade. "Regulating Football"gets behind the headlines to look at the impact of the ever-increasing commercialization and commodification of football.

Providing vital historical background the this book goes on to look in detail at the implications for the clubs, and questions whether we have reached the point where commercial issues have superseded the club and even the game of football itself. The role of players, agents, officials, governing bodies, and the media are all explored. The authors pay attention to levels of violence both on and off the field in both the professional and amateur forms of the game. Racism in the game is also surveyed with particular emphasis placed on efforts to combat racism on and off the pitch..
Price: $22.50 [Notify me when price goes down.]