Books about Commoditization from Amazon.com

Innovation is the key to firm competitiveness and growth yet studying innovation is much like the ancient parable about a group of blind men each touching a different part of an elephant This book is a fresh new approach to understanding innovation – market linkages using one unified framework.

The book examines an integrated innovation environment. Four market archetypes as well as the market outcome for each archetype are described. Innovation dynamics including commoditization, the constant innovation challenge and the sustainability of innovation are analyzed along with cases including the iPod, Lego, Barbie, the browser wars and Google. A diagnostic matrix is presented which enables one to take a ´snapshot´ of a product in the innovation environment. This book is an invaluable tool for the academic, the manager and the consultant to understand ‘where’ a firm is located in an innovation environment, `why’ it is so located and provides valuable clues as to ‘what’ to do when designing strategy.

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Price: $75.00 [Notify me when price goes down.]

At the center of this subtle ethnographic account of the Haya communities of Northwest Tanzania is the idea of a lived world as both the product and the producer of everyday practices. Drawing on his experience living with the Haya, Brad Weiss explores Haya ways of constructing and inhabiting their community, and examines the forces that shape and transform these practices over time. In particular, he shows how the Haya, a group at the fringe of the global economy, have responded to the processes and material aspects of money, markets, and commodities as they make and remake their place in a changing world.
Grounded in a richly detailed ethnography of Haya practice, Weiss’s analysis considers the symbolic qualities and values embedded in goods and transactions across a wide range of cultural activity: agricultural practice and food preparation, the body’s experience of epidemic disease from AIDS to the infant affliction of “plastic teeth,” and long-standing forms of social movement and migration. Weiss emphasizes how Haya images of consumption describe the relationship between their local community and the global economy. Throughout, he demonstrates that particular commodities and more general market processes are always material and meaningful forces with the potential for creativity as well as disruption in Haya social life. By calling attention to the productive dimensions of this spatial and temporal world, his work highlights the importance of human agency in not only the Haya but any sociocultural order.
Offering a significant contribution to the anthropological theories of practice, embodiment, and agency, and enriching our understanding of the lives of a rural African people, The Making and Unmaking of the Haya Lived World will interest historians, anthropologists, ethnographers, and scholars of cultural studies.

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Price: $3.97 [Notify me when price goes down.]

In this groundbreaking book, Andrew Holmes sets out why commoditization represents such a clear and present danger to every corporation and all white-collar workers. He describes how commoditization is affecting entire industries and is increasingly touching the work of the professional classes. The evidence is both fascinating and compelling and it is clear that the impacts of commoditization are far reaching.

Holmes offers organizations and white collar workers a range of strategic responses which can be used to combat its worst impacts. And as commoditization continues to make inroads into the corporate and working worlds, this book will be an invaluable companion to addressing the challenges which it presents..
Price: $94.95 [Notify me when price goes down.]

This digital document is an article from Labour/Le Travail, published by Thomson Gale on September 22, 2006. The length of the article is 16282 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: A labour force for the consumer century: commodification in Canada's largest department stores, 1890 to 1940.
Author: Donica Belisle
Publication:Labour/Le Travail (Magazine/Journal)
Date: September 22, 2006
Publisher: Thomson Gale
Issue: 58 Page: 107(40)

Distributed by Thomson Gale.
Price: $9.95 [Notify me when price goes down.]

This digital document is an article from Black Music Research Journal, published by Thomson Gale on September 22, 2006. The length of the article is 14121 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Mass culture, commodification, and the consolidation of the Afro-Peruvian festejo.(Report)
Author: Javier F. Leon
Publication:Black Music Research Journal (Magazine/Journal)
Date: September 22, 2006
Publisher: Thomson Gale
Volume: 26 Issue: 2 Page: 213(35)

Article Type: Report

Distributed by Thomson Gale.
Price: $9.95 [Notify me when price goes down.]

This digital document is an article from Nonwovens Industry, published by Rodman Publications, Inc. on April 1, 2005. The length of the article is 1744 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Making a better nonwoven with technology: tips to avoid commoditization and add value using raw materials.
Author: Robert Lovegrove
Publication:Nonwovens Industry (Magazine/Journal)
Date: April 1, 2005
Publisher: Rodman Publications, Inc.
Volume: 36 Issue: 4 Page: 124(4)

Distributed by Thomson Gale.
Price: $5.95 [Notify me when price goes down.]

This digital document is an article from Nonwovens Industry, published by Rodman Publications, Inc. on April 1, 2005. The length of the article is 3009 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

Citation Details
Title: Geononwovens hang tight: increasingly specialized nonwovens adapt to meet performance criteria for a variety of geotextile uses in an effort to avoid commoditization.(Industry Overview)
Author: Ellen Wuagneux
Publication:Nonwovens Industry (Magazine/Journal)
Date: April 1, 2005
Publisher: Rodman Publications, Inc.
Volume: 36 Issue: 4 Page: 136(4)

Article Type: Industry Overview

Distributed by Thomson Gale.
Price: $5.95 [Notify me when price goes down.]

What causes commoditization, and is it the inevitable fate of all companies in competitive markets? Many executives believe that commoditization is the inevitable end-result, no matter how innovative their companies are. The purpose of this chapter is to help managers understand the reciprocal relationship between commoditization and de-commoditization so they can detect when and where they are beginning to happen. If managers understand how these processes work, they can steer their companies to where the money will be, not to profitable business models of the past..
Price: $6.95 [Notify me when price goes down.]