Books about Compete from Amazon.com

If you specialize in complex sales, the business-to-business transactions that involve multiple decisions made by multiple people from multiple perspectives, this is the book for you! It presents The Prime Process—a diagnostic, customer-centered approach that clearly sets you apart from your competition and positions you with respect and credibility as a valued and trusted advisor. If the stakes are high and you’re expected to win, this book will give you the edge you’ve been looking for.

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Price: $13.40 [Notify me when price goes down.]

"Eating the Big Fish is on fire with ideas.
Best in the marketplace " -Steve Hayden, President, Worldwide Brand Services, Ogilvy & Mather
"In 1986, the Levi's® Dockers® brand challenged the biggest fish in the men's apparel sea, Haggar. And we beat the pants off them! In his new book, Adam Morgan adroitly presents many of the same fundamental marketing principles which worked so well for us. A must read for marketing professionals." -Steve Goldstein, V.P. Marketing & Research, Levi's Brand U.S.A.

Years ago, Avis was a little fish in the car rental industry. Fearing the company would be swallowed up if they didn't "try harder," Avis boldly announced its #2 status to the world through advertising-and the rest is history. Why has this approach become a marketing legend? Because there are more people who can relate to being #2, 3, or even 4, than can claim they know what it's like to be the Big Fish.
There are plenty of little fish out there, circling in schools around the brand leaders they so desperately wish to surpass. Squeezed by new competition, a retreating consumer, and aggressive retailing practices, marketers of second- and third-rank brands are struggling to survive in a business environment where they have fewer resources and less control than ever before. But instead of watching-and copying-every move the Big Fish makes, these "Challenger" brands need their own set of marketing rules if they have any hopes of staying afloat and competing effectively against the leader.
Eating the Big Fish is the first book that sets out to define those rules. Adam Morgan offers an innovative mental and strategic framework for those who find themselves in this new, hostile middle ground, looking for aggressive growth against the market leader. Morgan, the Joint European Planning Director of TBWA (the international advertising agency behind the campaigns for such brands as Absolut vodka, Apple computers, and Sony Playstation), has examined in detail forty of the most successful Challenger brands of the last ten years -new or relaunched brands which have achieved rapid growth (and fame) with limited marketing resources. He outlines the reasons why Challengers must think differently in order to survive, offering hands-on advice, plentiful examples, and invaluable information to help a Challenger learn how to swim out of the shadow of the Big Fish.
At the heart of the book are the Eight Credos of Challenger Brands -Morgan's analysis of the common marketing strands that these Challengers seem to share, which range in scope from the need to project who you are and what you believe in (#2, Build a Lighthouse Identity) to insights about the organizational structure and focus in such companies and brands (#8, Become Idea-Centered, Rather Than Consumer-Centered). Morgan fully analyzes each Credo, discussing in detail the marketing strategy and behavior of the specific Challenger brands that have shaped the rules. He provides case studies that include both his agency's clients and other well-known brands, such as Lexus, Oakley, Fox TV, Energizer, Virgin Atlantic, Swatch, Nissan, and more. Morgan then draws the Credos together into a "Challenger Strategic Program" that can be applied to the reader's own market and brand challenge, offering a proposed outline for a two-day Off-Site Program that will attempt to kick-start the Challenger process for a core group within any marketing or management team. In addition, Morgan looks at the great Challengers of the last ten years who have gone on to become brand leaders, and shows how even the rules of brand leadership have changed -why staying #1 now means, in fact, thinking and behaving like a #2.
Anyone can follow a leader. It takes a smart company to go up against the Big Fish, and Morgan's innovative, strategic program will show even the littlest fish how to make a meal out of the competition.
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Price: $16.97 [Notify me when price goes down.]

Nobody can predict the future, but you still have to make sense of it to be successful Leaders are facing a world of volatility, uncertainty, complexity, and ambiguity--a world laced with dilemmas "Get There Early" shows how to sense the future to provoke new ways of understanding the present. Institute for the Future's Distinguished Fellow Bob Johansen uses 35 years of 10-year forecasting to unpack complex dilemmas and help leaders seed innovation and strategy. "Get There Early" helps leaders resolve the constant tension between judging too soon (the classic mistake of the problem solver) and deciding too late (the classic mistake of the academic)..
Price: $1.74 [Notify me when price goes down.]

It stands to reason that the military units assigned to carry out the most dangerous missions would require their soldiers to be in the best shape. To get the soldiers in that kind of shape, those units--the U.S. Navy SEALs among them--would have to have the most effective and innovative fitness programs.

The Navy SEAL Workout doesn't disappoint. The program will build tremendous upper-body strength and muscular endurance through a series of pull- ups (there are five variations on this exercise), dips, and push-ups (four variations). But that's the easy part of the program; the advanced lower-body workout includes an astounding 18 exercises for midsection muscles. (There are beginner and intermediate versions of these workouts before you get to the advanced level.) And you do all that before you run and swim--the other two components in the SEAL program.

A fitness professional might quibble with some of the choices of abdominal exercises--they can overwork hip-flexor muscles, which can lead to lower back strain--but the overall program is a guaranteed fat burner and muscle tightener. It's not designed for building huge muscles--you'll need a weightlifting program for that. But when you're in good enough shape to join an elite combat unit, who needs big muscles? --Lou Schuler.
Price: $5.76 [Notify me when price goes down.]

These tiny, exquisite "charm stones" make up some of the most popular—and most collected—Native American art in the country Zuni Fetishes and Carvings offers the most complete guide to these appealing objects on the market today.

How can fetishes help us in our daily lives? What does the bear represent? The frog? The eagle? What powers do they contain? In this deluxe, newly combined and updated volume, noted Indian trader Kent McManis explains the different types of fetishes with special emphasis on the two major traditional groups: the protective/healing group and the hunting group. He describes the many materials that Zuni artists work with today and introduces many skilled carvers, from those who have worked in this field for many years to relative newcomers. With over 160 photos of fetishes in full color and newly updated family trees for the carvers, this volume comprises the best general reference on the subject ever available for collectors..
Price: $8.95 [Notify me when price goes down.]

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Price: $67.96 [Notify me when price goes down.]