Books about Consistency from Amazon.com

We are all at our best when it counts. But what are we like when no one's looking? That's where character comes in--being consistent even when it doesn't seem to matter.Courage. Discipline Vision. Endurance Love. These character qualities are quickly becoming endangered. All too often we hear of marriages falling apart, governments lying, businesses cheating and scandals rocking the church. But with God's guidance and strength, we can maintain character that lasts despite temptations and troubles..
Price: $3.45 [Notify me when price goes down.]

This new handbook, sponsored by the Society for Consumer Psychology, contains a series of original contributions in which top researchers in each area provide a succinct review of theory and research studies in consumer psychology and marketing, advertising and consumer behavior. Top scholars who have contributed to this handbook outline what they see as the major challenges and future research that is needed in their fields. The handbook is divided into the following sections:

Introduction: History of Consumer Psychology

Consumer Informational Processing

Motivation, Affect and Consumer Decisions

Persuasion, Attitudes and Social Influence

Behavioral Decision Research

Products, Preferences, Places and People

Consumer Well Being

Advances in Research Methods

This Handbook will be an excellent interface among many disciplines (e.g. Marketing, Psychology, Advertising, and Consumer Behavior) and will help students and researchers understand the psychological processes underlying consumer behavior.

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Price: $84.34 [Notify me when price goes down.]

In his Path to Better Golf, Peter Croker sets out to completely change the way golfers learn to swing the club. He begins by stripping away all the misinformation that golfers have picked up while trying to improve their game. Then he introduces his Push action movement designed to help create a more natural and coordinated swing. The Push Action Swing requires very little practice to perfect and allows golfers to hit the ball more powerfully and accurately with less stress on the back.

Croker demonstrates that like hockey and baseball, golf is a hitting game. At the basic level, you need to learn how to hit the ball instead of relying on a technique to do it for you..
Price: $13.00 [Notify me when price goes down.]

The Little Black Book on Law Firm Marketing and Business Development is by Paula Black, author of the award-winning Little Black Book on Law Firm Branding and Positioning, with John Remsen, Jr., one of the nations most respected authorities in the field of law firm marketing. This new Little Black Book is a quick read...and a valuable guide to the proven strategic steps and solutions that deliver the greatest benefits to small- and mid-size law firms that seek to expand and grow. Readers learn that law firms that recognize the value of strategic planning are the ones that are emerging as the new leaders in the global marketplace for legal services. Black and Remsen begin by explaining the nuts and bolts of strategic planning and the vital importance of creating a marketing and business development culture within a firm. From there, the authors explore how firms can get closer to their existing clients, maximize their prospecting efforts, and make the most of their marketing budgets..
Price: $49.95 [Notify me when price goes down.]

Poor data quality can seriously hinder or damage the efficiency and effectiveness of organizations and businesses The growing awareness of such repercussions has led to major public initiatives like the "Data Quality Act" in the USA and the "European 2003/98" directive of the European Parliament.

Batini and Scannapieco present a comprehensive and systematic introduction to the wide set of issues related to data quality. They start with a detailed description of different data quality dimensions, like accuracy, completeness, and consistency, and their importance in different types of data, like federated data, web data, or time-dependent data, and in different data categories classified according to frequency of change, like stable, long-term, and frequently changing data. The book's extensive description of techniques and methodologies from core data quality research as well as from related fields like data mining, probability theory, statistical data analysis, and machine learning gives an excellent overview of the current state of the art. The presentation is completed by a short description and critical comparison of tools and practical methodologies, which will help readers to resolve their own quality problems.

This book is an ideal combination of the soundness of theoretical foundations and the applicability of practical approaches. It is ideally suited for everyone – researchers, students, or professionals – interested in a comprehensive overview of data quality issues. In addition, it will serve as the basis for an introductory course or for self-study on this topic.

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Price: $42.47 [Notify me when price goes down.]

This book is for all brewers, whether they consider brewing to be art or science Its simple aim is to highlight what measurements (the numbers) can do to produce product consistency and excellence, by achieving control over raw materials and the brewing process..
Price: $23.80 [Notify me when price goes down.]

The theory of large cardinals is currently a broad mainstream of modern set theory, the main area of investigation for the analysis of the relative consistency of mathematical propositions and possible new axioms for mathematics. The first of a projected multi-volume series, this book provides a comprehensive account of the theory of large cardinals from its beginnings and some of the direct outgrowths leading to the frontiers of contemporary research. A "genetic" approach is taken, presenting the subject in the context of its historical development. With hindsight the consequential avenues are pursued and the most elegant or accessible expositions given. With open questions and speculations provided throughout the reader should not only come to appreciate the scope and coherence of the overall enterprise but also become prepared to pursue research in several specific areas by studying the relevant sections..
Price: $131.00 [Notify me when price goes down.]

"The Little Black Book on Law Firm Branding and Positioning," written by Paula Black has been named the 2006 Business Breakthrough Book of the Year, as well as one of the Ten Outstanding Books of the Year, by the Independent Publisher Book Awards."The little Black Book" is 113 pages of sound advise enabling professional firms to put a branding strategy in place. It's a quick read with powerful messages to act upon.The book provides an insider's look at branding, what it is, and what it can do for a firm. Readers learn that branding is about much more than creating a striking logo or a great ad campaign. Rather, it represents the essence of a firm's personality as well as a fusion of client perceptions about a firm - and a firm's implicit promise to clients.As Black explains, creating a powerful brand begins with defining a firm's personality and giving expression to that personality through a memorable name and tagline and a strong visual identity. From there, Black explores the range of marketing materials that a firm can create to reflect the brand identity - everything from brochures and websites to advertising and newsletters..
Price: $49.95 [Notify me when price goes down.]