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Manage for Profit, Not for Market Share: A Guide to Greater Profits in Highly Contested Markets
How do companies in mature markets—where savings from cost-cutting have been exhausted and breakthrough innovations are hard to come by—achieve sustainable increases in profits? For decades, managers have been told the answer lies in pursuing high market share. But Hermann Simon, Frank F. Bilstein, and Frank Luby argue that this misguided advice has destroyed, rather than created, an additional profit potential. In Manage for Profit, Not for Share, the authors contend that companies can extract a profit potential of 1%-3 % of revenue by pursuing a profit, rather than a market share, orientation. Based on their extensive consulting work, the authors lay out a practical, proven program for making significantly more money by reconfiguring the marketing mix to sell existing products and services in different ways. The book offers practical strategies managers can use to differentiate mature products, raise prices effectively, time promotional activities properly, better understand consumer preferences, and more. A convincing counter argument to the reigning market share dogma, this book outlines the new mind-set and tools managers will need to bring their companies closer to peak profit performance..
Price: $17.25
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The Right to Vote: The Contested History of Democracy in the United States
Most Americans take for granted their right to vote, whether they choose to exercise it or not. But the history of suffrage in the U.S. is, in fact,the story of a struggle to achieve this right by our society's marginalized groups. In The Right to Vote, Duke historian Alexander Keyssar explores the evolution of suffrage over the course of the nation's history. Examining the many features of the history of the right to vote in the U.S.—class, ethnicity, race, gender, religion, and age—the book explores the conditions under which American democracy has expanded and contracted over the years.Keyssar presents convincing evidence that the history of the right to vote has not been one of a steady history of expansion and increasing inclusion, noting that voting rights contracted substantially in the U.S. between 1850 and 1920. Keyssar also presents a controversial thesis: that the primary factor promoting the expansion of the suffrage has been war and the primary factors promoting contraction or delaying expansion have been class tension and class conflict. .
Price: $11.93
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Common Ground, Contested Territory: Examining the Roles of English Language Teachers in Troubled Times (Surviving Innovation)
This book contains thought-provoking essays on teaching and learning: · Who is in charge of lesson plans and of organizing classroom activities? · Who places students in classes? · Who selects the books and the tests? · How are students evaluated, and who determines this? · What weight does teacher opinion have in decisions about student progress in school? Teachers should have the final say in all of these cases, and their opinion should weigh heavily in all of them, yet this is not the reality for today’s teachers. Current educational practices driven by a confluence of social and political issues, including testing policies, seem to be influencing teaching and learning more than teachers themselves. The essays in this book consider many serious issues facing today’s teachers and urge teachers to seek common ground with others in the field of education. The book also urges teachers to become reflective practitioners, seeing themselves as theorists, philosophers, action researchers, and political activists. Common Ground, Contested Territory is an inspiring book for all teachers. .
Price: $27.50
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Enlightenment Contested: Philosophy, Modernity, and the Emancipation of Man 1670-1752
The first major reassessment of the Western Enlightenment for a generation Continuing the story he began in Radical Enlightenment, Jonathan Israel now focuses on the first half of the eighteenth century. He traces to their roots the core principles of Western modernity: the primacy of reason, democracy, racial equality, feminism, religious toleration, sexual emancipation, and freedom of expression..
Price: $43.52
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Toxic Exposures: Contested Illnesses and the Environmental Health Movement
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Contested Symmetries and Other Predicaments in Architecture
Architect Preston Scott Cohen combines the use of the most advanced digital modeling technologies with a fascination for 17th century descriptive geometry. He uses familiar forms distorted by oblique projections and similar devices to create complex designs that challenge our preconceptions about the nature of order in architecture.? Contested Symmetries and Other Predicaments in Architecture features Cohen's intricate abstract geometries and lucidly describes both the mechanics and the theory behind their application. A wealth of projects, including the widely acclaimed Torus House, are represented through drawings, models, and computer-generated images..
Price: $18.50
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What Happened in Ohio: A Documentary Record of Theft and Fraud in the 2004 Election
An array of primary sources documenting the dishonesty and disenfranchisement that tipped the scales for George W. Bush in 2004."It is my professional opinion that these numbers are fraudulent."—statistician Richard Hayes Philips, PhD, in reference to Ohio's 2004 Presidential vote count, from his deposition in the Moss v. Bush lawsuit, which reached the Ohio Supreme Court In the first comprehensive look at the most critical state's voting process in the 2004 presidential election, three pathbreaking investigative journalists (one a member of the legal team that sued the state of Ohio for election fraud), compile documentary evidence of massive potential theft and fraud in the presidential vote—problems that may have changed the outcome of the presidential election in Ohio, and thus the nation. What Happened in Ohio? includes trucking receipts that show voting machines were pulled back from minority districts; ballots that contain evidence of tampering; mathematical analysis demonstrating the statistical impossibility of voting totals; testimonials from hundreds of voters, campaign workers, and poll workers about conditions that effectively disenfranchised thousands of voters; copies of flyers instructing Democrats to "vote on Wednesday"; official letters sent to tens of thousands of long-time voters incorrectly informing them they had been deemed "inactive" and ineligible to vote; photos taken of the original exit poll data broadcast on election night before it was retroactively "corrected" by the networks; and much, much more. For anyone suspicious of the Ohio vote, here's the evidence you've been waiting for. • Total number of votes by which George W. Bush won Ohio: 118,775 • Total number of ballots, mostly from Democratic precincts, that were rejected and remain uncounted: 92,672 • Estimated number of provisional ballots, many from Cuyahoga County, which includes Cleveland and other Democratic centers, that were ruled invalid and not counted: 35,000 • Total number of votes received by Bush in Gahanna, Ohio, Ward 1B: 4,258 • Total number of ballots cast in Gahanna, Ohio, Ward 1B: 638.
Price: $2.44
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