Books about Context from Amazon.com

"The best way to understand the dramatic transformation of unknown books into bestsellers, or the rise of teenage smoking, or the phenomena of word of mouth or any number of the other mysterious changes that mark everyday life," writes Malcolm Gladwell, "is to think of them as epidemics. Ideas and products and messages and behaviors spread just like viruses do." Although anyone familiar with the theory of memetics will recognize this concept, Gladwell's The Tipping Point has quite a few interesting twists on the subject.

For example, Paul Revere was able to galvanize the forces of resistance so effectively in part because he was what Gladwell calls a "Connector": he knew just about everybody, particularly the revolutionary leaders in each of the towns that he rode through. But Revere "wasn't just the man with the biggest Rolodex in colonial Boston," he was also a "Maven" who gathered extensive information about the British. He knew what was going on and he knew exactly whom to tell. The phenomenon continues to this day--think of how often you've received information in an e-mail message that had been forwarded at least half a dozen times before reaching you.

Gladwell develops these and other concepts (such as the "stickiness" of ideas or the effect of population size on information dispersal) through simple, clear explanations and entertainingly illustrative anecdotes, such as comparing the pedagogical methods of Sesame Street and Blue's Clues, or explaining why it would be even easier to play Six Degrees of Kevin Bacon with the actor Rod Steiger. Although some readers may find the transitional passages between chapters hold their hands a little too tightly, and Gladwell's closing invocation of the possibilities of social engineering sketchy, even chilling, The Tipping Point is one of the most effective books on science for a general audience in ages. It seems inevitable that "tipping point," like "future shock" or "chaos theory," will soon become one of those ideas that everybody knows--or at least knows by name. --Ron Hogan.
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick..
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Designed to help readers truly understand places and to cultivate a life-long geographical imagination, this innovative introduction to human geography gives readers access to the latest ideas, concepts, and theories while concurrently developing a strong foundation in the fundamentals. Its exciting contemporary approach gives people and places meaning by covering compelling topics that integrate today's local, regional, and global perspectives. It provides not only a body of knowledge about places and regions, but also a deep understanding of the interdependence of places and regions in a globalizing world. Hundreds of maps and special boxes bring topics to life and show how and why specific geographic perspectives are important. Geography Matters. The Changing Global Context. Geographies of Population. Nature and Society. Cultural Geographies. Interpreting Places and Landscapes. The Geography of Economic Development. Agriculture and Food Production. The Politics of Territory and Space. Urbanization. City Spaces: Urban Structure. Future Geographies. For anyone wanting an introduction to human geography.

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This classic text integrates theory and practice to provide comprehensive coverage of bilingual and ESL education. The text covers the foundations of bilingual and ESL education (who the students are, what the policies are and have been, the role and development of language and culture) and provides a strong focus on what the teacher needs to know in a bilingual classroom (such as instruction strategies, teaching in content areas, assessment, and working with students with special needs). Woven throughout the text are quotes from bilingual and ESL students and teachers that illuminate the bilingual/ESL learning and teaching experience..
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Stewart's CALCULUS: CONCEPTS AND CONTEXTS, Third Edition offers a streamlined approach to teaching calculus, focusing on major concepts and supporting those with precise definitions, patient explanations, and carefully graded problems. CALCULUS: CONCEPTS AND CONTEXTS is highly regarded because it has successfully brought peace to departments that were split between reform and traditional approaches to teaching calculus. Not only does the text help reconcile the two schools of thought by skillfully merging the best of traditional calculus with the best of the reform movement, it does so with innovation and meticulous accuracy..
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What if we could step back into the first-century world of Jesus and walk on a dusty road with him as one of his first Jewish disciples? Here we examine JesusÂ’ lifestyle as a first-century Jewish rabbi and look at how his words would have been understood within the larger framework of first-century Judaism. His words will grow in clarity and depth when seen in the light of their original setting..
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Following in the tradition of the first four editions, the goal of this market leading textbook, Chemistry in Context, fifth edition, is to establish chemical principles on a need-to-know basis within a contextual framework of significant social, political, economic and ethical issues. The non traditional approach of Chemistry in Context reflect today's technological issues and the chemistry principles imbedded within them. Global warming, alternate fuels, nutrition, and genetic engineering are examples of issues that are covered in CIC..
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