Books about Contexts from Amazon.com

The tipping point is that magic moment when an idea, trend, or social behavior crosses a threshold, tips, and spreads like wildfire Just as a single sick person can start an epidemic of the flu, so too can a small but precisely targeted push cause a fashion trend, the popularity of a new product, or a drop in the crime rate. This widely acclaimed bestseller, in which Malcolm Gladwell explores and brilliantly illuminates the tipping point phenomenon, is already changing the way people throughout the world think about selling products and disseminating ideas..
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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick..
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Learn the secrets to unlimited wealth and eternal life! (Not really, but we piqued your interest, didn’t we?) Don’t just convince people to think about your idea, get them to feel it too. Create empathy Examples include the Mother Teresa principle (if I look at the one, I will act), beating smoking with the Truth, and schlocky but masterful mail-order ads..
Price: $2.39 [Notify me when price goes down.]

Stewart's clear, direct writing style in SINGLE VARIABLE CALCULUS guides you through key ideas, theorems, and problem-solving steps. Every concept is supported by thoughtfully worked examples and carefully chosen exercises. Many of the detailed examples display solutions that are presented graphically, analytically, or numerically to provide further insight into mathematical concepts. Margin notes expand on and clarify the steps of the solution. iLrn Homework helps you identify where you need additional help, and Personal Tutor with SMARTHINKING gives you live, one-on-one online help from an experienced calculus tutor. In addition, the Interactive Video Skillbuilder CD-ROM takes you step-by-step through examples from the book..
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Acceptance and commitment therapy (ACT, read as one word rather than letters), is one of the most exciting developments in psychotherapy to occur in the last fifty years. ACT departs from conventional psychotherapeutic models, which strive to "fix," "control," or "get rid of" unwanted thoughts and behaviors. Instead, ACT demonstrates how to accept uncomfortable or painful situations without engaging with them, allowing them to pass away or diminish as they will.

ACT is profound, revolutionary-and it works. Research evidence is piling up that suggests ACT is as or more effective than conventional psychotherapeutic approaches.

A DVD included with the text offers role-played examples of the core ACT processes in action on both audio and video. In these examples, a picture is worth a thousand words, bringing to life the concepts developed in the text.

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In this revision of her best-selling book, author Sonia Nieto explores the meaning, necessity, and benefits of multicultural education for students of all backgrounds.

 

The book looks at how personal, social, political, cultural, and educational factors affect the success or failure of students in today's classroom. Expanding upon the popular case-study approach, the fifth edition examines the lives of 19 real students who are affected by multicultural education, or a lack of it. Social justice is firmly embedded in this view of multicultural education, and teachers are encouraged to work for social change in their classrooms, schools, and communities.

Inservice and preservice teachers, principals, school administrators and anyone interested in multicultural education..
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Stewart's MULTIVARIABLE CALCULUS: CONCEPTS AND CONTEXTS focuses on major concepts and supports them with precise definitions, patient explanations, and carefully graded problems. Margin notes clarify and expand on topics presented in the main body of the text. The Tools for Enriching Calculus CD-ROM contains visualizations, interactive modules, and homework hints that enrich your learning experience. iLrn Homework helps you identify where you need additional help, and vMentor gives you live, one-on-one online help from an experienced calculus tutor. In addition, the Interactive Video Skillbuilder CD-ROM takes you step-by-step through examples from the book..
Price: $65.94 [Notify me when price goes down.]

With more than 200 new entries, this updated edition boasts almost 2,000 common phrases and colloquial expressions used in contemporary American English From greetings and good-byes to everyday small talk, each entry is presented in a realistic context. Special attention to the needs of nonnative speakers includes usage restrictions and cautions as well as a phrase-finder index for on-the-spot reference. An essential dictionary for all students of English who want to know the most common expressions in American speech today.

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