Books about Conversions from Amazon.com

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file..
Price: $16.49 [Notify me when price goes down.]

How much money are you losing because of poor landing page design? In this comprehensive, step-by-step guide, you’ll learn all the skills necessary to dramatically improve your bottom line, including identifying mission critical parts of your website and their true economic value, defining important visitor classes and key conversion tasks,   gaining insight on customer decision-making, uncovering problems with your page and deciding which elements to test, developing an action plan, and avoiding common pitfalls. Includes a companion website and a detailed review of the Google Website Optimizer tool..
Price: $16.00 [Notify me when price goes down.]

There are more than one billion Catholics in the world, and each one has a similar set of basic beliefs and practices that he or she follows Some of the teachings of Catholicism are thousands of years old, while others are more recent. So what is the Catholic culture like and what do they believe? Catholicism For Dummies answers these and many other questions.

Whether you’re a Catholic or not, you may be totally clueless or just unaware of some aspects of Catholic traditions, history, doctrine, worship, devotion, or culture. No sweat. Regardless of whether you’re engaged, married, related to a Catholic, or just curious about what Catholics really do believe, this book is for you.

Catholicism For Dummies is not a catechism or religious textbook, but a casual, down-to-earth introduction for non-Catholics and reintroduction for Catholics. It gives commonsense explanations so that the next time you’re invited to a Catholic wedding, Baptism, funeral, Confirmation, or First Communion, you won’t be totally confused. You’ll also discover other important topics that can help you better understand the Catholic culture—from morality and devotions to worship and liturgy. This book will familiarize you with Catholicism by showing you:

• What it means to be a Catholic: traditions, prayers, beliefs, and holidays
• Who is who in the Catholic hierarchy
• How Catholics worship
• What the Seven Sacraments and Ten Commandments are
• The book regarded as the holiest to Catholics: The Bible
• The Church’s stand on some sticky issues

Catholicism For Dummies presents a rich tapestry and history of the Catholic faith—from devotions to doctrines. This intelligent and faithful look at Catholicism will open your eyes to this religion and answer many of the questions you may have about it..
Price: $9.55 [Notify me when price goes down.]

Are you getting the most out of your website? Google insider and web metrics expert Brian Clifton reveals the information you need to get a true picture of your site's impact and stay competitive using Google Analytics (GA) and the latest web metrics methodologies. Which marketing campaigns work best? How do you quantify their success? What indicators should you track? Packed with techniques and insider secrets not documented elsewhere, this book has the expert guidance you need to enhance your brand and increase your site's ROI..
Price: $21.38 [Notify me when price goes down.]

2006 SHINGO PRIZE for EXCELLENCE in MANUFACTURING RESEARCH

Lean production has been proven unbeatable in organizing production operations, yet the majority of attempts to implement lean end in disappointing results. The critical factor so often overlooked is that lean implementation requires day-to-day, hour-by-hour management practices and skills that leaders in conventional batch-and-queue environments are neither familiar nor comfortable with.

Creating a Lean Culture helps lean leaders succeed in their personal batch-to-lean transformation. It provides a practical guide to implementing the missing links needed to sustain a lean implementation. Mann provides critical guidance on developing and using the key elements of a lean management system, including: leader standard work, visual controls, daily accountability processes, maintaining a process focus, managing key HR issues, and much more. In addition, a questionnaire is included to help assess current management practices andmonitor progress..
Price: $31.23 [Notify me when price goes down.]

For about two decades John W. Loftus was a devout evangelical Christian, an ordained minister of the Church of Christ, and an ardent apologist for Christianity With three degrees--in philosophy, theology, and philosophy of religion--he was adept at using rational argumentation to defend the faith. But over the years, as he ministered to various congregations and taught at Christian colleges, doubts about the credibility of key Christian tenets began to creep into his thinking. By the late 1990s he experienced a full-blown crisis of faith, brought on by emotional upheavals in his personal life as well as the gathering weight of the doubts he had long entertained.

In this honest appraisal of his journey from believer to atheist, Loftus carefully explains the experiences and the reasoning process that led him to reject religious belief. The bulk of the book is his "cumulative case" against Christianity. Here he lays out the philosophical, scientific, and historical reasons that can be raised against Christian belief. From the implications of religious diversity, the authority of faith vs. reason, and the problem of evil, to the contradictions between the Bible and the scientific worldview, the conflicts between traditional dogma and historical evidence, and much more, Loftus covers a great deal of intellectual terrain. For every issue he succinctly summarizes the various points of view and provides references for further reading. In conclusion, he describes the implications of life without belief in God, some liberating, some sobering.

This frank critique of Christian belief from a former insider will interest freethinkers as well as anyone with doubts about the claims of religion..
Price: $9.95 [Notify me when price goes down.]

The well-known and very popular Catholic couple, Scott and Kimberly Hahn, have been constantly travelling and speaking all over North America for the last few years about their conversion to the Catholic Church. Now these two outstanding Catholic apologists tell in their own words about the incredible spiritual journey that led them to embrace Catholicism. Scott Hahn was a Presbyterian minister, the top student in his seminary class, a brilliant Scripture scholar, and militantly anti-Catholic ... until he reluctantly began to discover that his "enemy" had all the right answers. Kimberly, also a top-notch theology student in the seminary, is the daughter of a well-known Protestant minister, and went through a tremendous "dark night of the soul" after Scott converted to Catholicism.

Their conversion story and love for the Church has captured the hearts and minds of thousands of lukewarm Catholics and brought them back into an active participation in the Church. They have also influenced countless conversions to Catholicism among their friends and others who have heard their powerful testimony.

Written with simplicity, charity, grace and wit, the Hahns' deep love and knowledge of Christ and of Scripture is evident and contagious throughout their story. Their love of truth and of neighbor is equally evident, and their theological focus on the great importance of the family, both biological and spiritual, will be a source of inspiration for all readers..
Price: $6.95 [Notify me when price goes down.]

Stop guessing, start testing, and enjoy greater success with your website.

If you’re looking for more leads, sales, and profit from your website, then look no further than this expert guide to Google’s free A/B and multivariate website testing tool, Google Website Optimizer. Recognized online marketing guru and New York Times bestselling author, Bryan Eisenberg, and his chief scientist, John Quarto-vonTivadar, show you how to test and tune your site to get more visitors to contact you, buy from you, subscribe to your services, or take profitable actions on your site. This practical and easy-to-follow reference will help you:

• Develop a testing framework to meet your goals and objectives
• Improve your website and move more of your customers to action
• Select and categorize your products and services with a customer-centric view
• Optimize your landing pages and create copy that sells
• Choose the best test for a given application
• Reap the fullest benefits from your testing experience
• Increase conversions with over 250 testing ideas
• Save $25 on Google AdWords with coupon included in the book

Take the guesswork out of your online marketing efforts. Let Always Be Testing: The Complete Guide to Google Website Optimizer show you why you should test, how to test, and what to test on your site, and ultimately, help you discover what is best for your site and your bottom line..
Price: $16.39 [Notify me when price goes down.]

Early one morning, for no earthly reason, Sara Miles, raised an atheist, wandered into a church, received communion, and found herself transformed–embracing a faith she’d once scorned. A lesbian left-wing journalist who’d covered revolutions around the world, Miles didn’t discover a religion that was about angels or good behavior or piety; her faith centered on real hunger, real food, and real bodies. Before long, she turned the bread she ate at communion into tons of groceries, piled on the church’s altar to be given away. Within a few years, she and the people she served had started nearly a dozen food pantries in the poorest parts of their city.

Take This Bread is rich with real-life Dickensian characters–church ladies, millionaires, schizophrenics, bishops, and thieves–all blown into Miles’s life by the relentless force of her newfound calling. Here, in this achingly beautiful, passionate book, is the living communion of Christ.

“The most amazing book.”
–Anne Lamott

“Engaging, funny, and highly entertaining . . . Miles comments, often with great insight, on the ugliness that many people associate with a particular brand of Christianity. Why would any thinking person become a Christian? is one of the questions she addresses, and her answer is also compelling reading.”
–Booklist

“Powerful . . . This book is a gem [and] will remain with you forever.”
–The Decatur Daily

“What Miles learns about faith, about herself and about the gift of giving and receiving graciously are wonderful gifts for the reader.”
–National Public Radio

“[A] joyful memoir . . . advocates big-tent Christianity in the truest sense . . . a story of finding sustenance and passing it on.”
–National Catholic Reporter

“Rigorously honest, Take This Bread demonstrates how hard–and how necessary–it is to welcome everyone to the table, without exception.”
–San Francisco Chronicle

“Moving, delightful and significant.”
–The Christian Century

Don’t miss the reading group guide in the back of the book..
Price: $8.10 [Notify me when price goes down.]

This story, excerpted from Next Door Savior, will become the Easter giveaway book for churches next spring-in the vein of He Did This Just for You.

In this story a woman gives her garbage of shame to the trashman; an old man hands over his heavy bag of regrets. Hundreds walk to the landfill and find it filled with trash.

"Give it to me. Tomorrow. At the landfill. Will you bring it?" He rubs a moist smudge from her cheek with his thumb and stands. "Friday. The landfill."

"You can't live with this," he explains. "You weren't made to."

For individuals and churches, here is a beautiful story of a Savior who can take all our garbage on his shoulders-and amazingly, still stand!

In addition to this story, Max explains in easy-to-understand language what Christ did for us and how to turn in our old baggage and exchange it for new life in him.

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Price: $0.87 [Notify me when price goes down.]