Books about Copywriters from Amazon.com

The Copywriter's Handbook is somewhat out of date. There are no references to Web sites or the Internet, and author Robert W. Bly advises that a freelance copywriter have a good typewriter No matter. Bly has compiled an incredibly useful resource for budding, and even experienced, copywriters. Bly calls his book "a step-by-step guide to writing copy that sells." And that it is: Bly covers the writing of print ads, direct mail, brochures, catalogues, public-relations material, trade-journal articles, speeches, newsletters, commercials, and more. But equally informative is the substantial amount of space that he devotes to the copywriting business, in which he offers guidance in setting up a freelance copywriting business, getting hired by an ad agency, and hiring and working with copywriters (this section also includes a chapter on graphic design for copywriters). This is a terrific book. If you don't take my word for it, take David Ogilvy's: "I don't know a single copywriter whose work would not be improved by reading this book," he says. "And that includes me." --Jane Steinberg.
Price: $10.05 [Notify me when price goes down.]

The Web has developed its own set of rules and attitudes for writing hard-hitting marketing copy. Robert Bly's The Online Copywriter's Handbook is the first practical and authoritative guide to what exactly those rules are and how they differ from writing for print audiences. From novices just taking their first copywriting steps to veterans looking to add impact and results to their online efforts, it covers everything from general fundamentals of writing effective copy to specific Web copywriting tips and traps.

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Price: $11.39 [Notify me when price goes down.]

Write your way to success!

Get started in a career that has a promising future and is financially rewarding. Opportunities in Technical Writing Careers provides you with a complete overview of the job possibilities, salary figures, and experience required to enter the field of technical writing.

This career-boosting book will help you:

• Determine the specialty that's right for you, from proposal writing to research to manufacturing
• Acquire in-depth knowledge of technical writing
• Find out what kind of salary you can expect
• Understand the daily routine of your chosen field
• Focus your job search using industry resources

ENJOY A GREAT CAREER AS A:
Copyeditor • Documentation specialist • Software technical writer • Knowledge analyst • Trainer • Technical editor

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Price: $7.37 [Notify me when price goes down.]

Market more successfully—with thousands of powerful, persuasive words.

This reference is for anyone who needs to write effective marketing copy—for ads, catalogs, brochures, letters, press releases, displays, fundraising materials, and more. With thousands of entries, it does the brainstorming for you—and sparks ideas that stand out in a sea of hype.
-Three A-to-Z sections: descriptive words, promotional words, and words organized by industry (cosmetics, food, travel, computers, etc.)
-Extensive synonym lists for frequently used marketing words: 45 words for big; 19 words for authentic; 27 words for clean; 46 words for money; Â… and 10 words for purple
-Additional lists of Related Words and Phrases, Expressions, Symbols, and Antonyms
-Also features A Concise Guide to Copywriting, with chapters on consumer psychology; tricks of the trade; grammar and style tips; and 7 Qualities that Make a Great Copywriter.
Price: $7.60 [Notify me when price goes down.]