Books about Credibility from Amazon.com

Did you know you could teach from home and earn a six-figure salary? Thousands of people make a great living teaching online courses from home, and the more classes they teach the more they earn! If you want into this exciting profession, this guide will show you how to get started, find great jobs, and earn more than you thought possible..
Price: $13.73 [Notify me when price goes down.]

In this provocative book, leadership experts and authors of the best-selling The Leadership Challenge, Jim Kouzes and Barry Posner take on a unique challenge and explore the question of leadership and legacy. Kouzes and Posner examine in twenty-two chapters the critical questions all leaders must ask themselves in order to leave a lasting impact. These powerful essays are grouped into four categories: Significance, Relationships, Aspirations, and Courage. In each essay the authors consider a thorny and often ambiguous issue with which today’s leaders must grapple issues—such as how leaders serve and sacrifice, why leaders need loving critics, why leaders should want to be liked, why leaders can't take trust for granted, why it’s not just the leader’s vision, why failure is always an option, why it takes courage to “make a life,” how to liberate the leader in everyone, and ultimately, how the legacy you leave is the life you lead..
Price: $10.99 [Notify me when price goes down.]

"Leadership is personal It's not about the corporation, the community, or the country It's about you. If people don't believe in the messenger, they won't believe the message If people don't believe in you, they won't believe in what you say. And if it's about you, then it's about your beliefs, your values, your principles."-- from Credibility
In this best-selling book, Kouzes and Posner (authors of The Leadership Challenge), explain why leadership is above all a relationship, with credibility as the cornerstone. They provide rich examples of real managers in action and reveal the six key disciplines and related practices that strengthen a leader's capacity for developing and sustaining credibility. Kouzes and Posner show how leaders can encourage greater initiative, risk-taking, and productivity by demonstrating trust in employees and resolving conflicts on the basis of principles, not positions..
Price: $5.99 [Notify me when price goes down.]

This fascinating book demonstrates that to be a good communicator and therefore an effective manager, a person must have five qualities in order to be viewed as totally credible–competence, character, composure, sociability, and extroversion. While some executives seem to possess all these qualities and be born with savvy communication skills, Weiner shows how anyone can find ways to make measurable improvements in how they present themselves that will enhance their credibility..
Price: $13.75 [Notify me when price goes down.]

We leave our cars to mechanics--why shouldn't we leave science to scientists? Science critic Jane Gregory and chemist Steve Miller tear down our preconceptions about popular science education and erect a scaffolding on which to build new communication systems with Science in Public: Communication, Culture, and Credibility. This deeply thoughtful book explores the lengthy history of scientific mass communication and the various rationales for encouraging greater public understanding of research processes and results. From Copernicus to Carl Sagan, great thinkers have tried to explain not just the facts and theories produced by science, but the very work itself. Their reasons are enlightening and more often than not surprisingly self-serving, but Gregory and Miller are careful to maintain a tone of fairness throughout. What can we learn about the various forces of academia, government, business, and the media that have profoundly different interests in scientific communication, and how can we use this awareness to best help all the people and systems involved? Science in Public seeks to calmly observe and judge these forces, occasionally using case studies, like the mad cow madness that struck Europe in the waning days of the 20th century, to illustrate points. Any reader interested in science or education will find it a challenging and provocative work. --Rob Lightner.
Price: $11.60 [Notify me when price goes down.]

Can computers change what you think and do? Can they motivate you to stop smoking, persuade you to buy insurance, or convince you to join the Army?

"Yes, they can," says Dr. B.J. Fogg, director of the Persuasive Technology Lab at Stanford University. Fogg has coined the phrase "Captology"(an acronym for computers as persuasive technologies) to capture the domain of research, design, and applications of persuasive computers.In this thought-provoking book, based on nine years of research in captology, Dr. Fogg reveals how Web sites, software applications, and mobile devices can be used to change people's attitudes and behavior. Technology designers, marketers, researchers, consumersanyone who wants to leverage or simply understand the persuasive power of interactive technologywill appreciate the compelling insights and illuminating examples found inside.

Persuasive technology can be controversialand it should be. Who will wield this power of digital influence? And to what end? Now is the time to survey the issues and explore the principles of persuasive technology, and B.J. Fogg has written this book to be your guide.

* Filled with key term definitions in persuasive computing
*Provides frameworks for understanding this domain
*Describes real examples of persuasive technologies.
Price: $30.49 [Notify me when price goes down.]

There's a breed of leaders among us whose great achievements seem almost predestined. Their personal power isn't necessarily due to intelligence, hard work or expertise. They get ahead because they connect. These new leaders are communicators and know that magnetism is just another word for confidence, and that charisma must be learned.

Using real-life examples of "high impact" communicators in action, top expert Bert Decker gives his listeners a step by step lesson in effective communication:

• Four Principles of visualization
  
• Six Voice-strengthening exercises
  
• The function and importance of "grokking"
  
• Why one can't let comfort be a guide
  
• The vital function humor plays in the communications process
  
• How to make eye contact, posture, and gestures work
  
• How to utilize the awesome power of video cybernetics

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Price: $15.01 [Notify me when price goes down.]

Calculating Credibility examines--and ultimately rejects--a fundamental belief held by laypeople and the makers of American foreign policy: the notion that backing down during a crisis reduces a country's future credibility. Fear of diminished credibility motivated America's costly participation in the Korean and Vietnam wars, and, since the end of the Cold War, this concern has continued to guide American policy decisions. Daryl G. Press uses historical evidence, including declassified documents, to answer two crucial questions: When a country backs down in a crisis, does its credibility suffer? How do leaders assess their adversaries' credibility? Press illuminates the decision-making processes behind events such as the crises in Europe that preceded World War II, the superpower showdowns over Berlin in the 1950s and 60s, and the Cuban Missile Crisis.

When leaders face the prospect of high-stakes military conflicts, Press shows, they do not assess their adversaries' credibility by peering into their opponents' past and evaluating their history of keeping or breaking commitments. Power and interests in the current crisis--not past actions--determine the credibility of a threat. Press demonstrates that threats are credible only if backed by sufficient power and only if pursuing important interests. Press believes that Washington's obsession with the dangers of backing down has made U.S. foreign policy unnecessarily rigid. In every competitive environment--sports, gambling, warfare--competitors use feints and bluffs to tremendous advantage. Understanding the real sources of credibility, Press asserts, would permit a more flexible, and more effective, foreign policy..
Price: $17.95 [Notify me when price goes down.]

There are a wide range of variables for actuaries to consider when calculating a motorist’s insurance premium, such as age, gender and type of vehicle. Further to these factors, motorists’ rates are subject to experience rating systems, including credibility mechanisms and Bonus Malus systems (BMSs).

Actuarial Modelling of Claim Counts presents a comprehensive treatment of the various experience rating systems and their relationships with risk classification. The authors summarize the most recent developments in the field, presenting ratemaking systems, whilst taking into account exogenous information.

The text:

• Offers the first self-contained, practical approach to a priori and a posteriori ratemaking in motor insurance.
• Discusses the issues of claim frequency and claim severity, multi-event systems, and the combinations of deductibles and BMSs.
• Introduces recent developments in actuarial science and exploits the generalised linear model and generalised linear mixed model to achieve risk classification.
• Presents credibility mechanisms as refinements of commercial BMSs.
• Provides practical applications with real data sets processed with SAS software.

Actuarial Modelling of Claim Counts is essential reading for students in actuarial science, as well as practicing and academic actuaries. It is also ideally suited for professionals involved in the insurance industry, applied mathematicians, quantitative economists, financial engineers and statisticians..
Price: $98.59 [Notify me when price goes down.]