Books about Cynical from Amazon.com

These are indeed cynical times. But to hide behind the smugness of cynicism is a kind of self-imposed death sentence, explains writer and social commentator Paul Loeb. In fact, now is the ideal time for gathering all our strengths and wisdom as spiritual beings and applying ourselves to shaping a better world, he claims.

Are we talking social activism here? Well, yes. But before you cringe from images of shrill, humorless, burned out activists, keep in mind that Loeb is talking about a new kind of activism--an exciting, spiritual model for creating social change. We don't have to be pious or martyred saints (as he explains throughout one chapter), starving ourselves in the name of a cause or staging protests in freezing rain. We can be "good enough" activists, assuming the task of helping 10 people in need rather than taking on the globe. We can remember the power of storytelling when convincing an audience, rather than angrily spewing scary facts. We can replenish ourselves so that we do not burn out. We can emphasize themes such as community and forgiveness rather than separatism and blame.

This is a deeply spiritual book, but make no mistake: Loeb's writing, research, and integrity are as solid as they come. Soul of a Citizen may well become The Handbook for activism at the turn of the century. --Gail Hudson.
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They advertised soft drinks on fruit and underwear on sidewalks They employed Ed Koch to bring Snapple to the American heartland. They even used Imelda Marcos to sell Kenneth Cole shoes. Advertising innovators Jon Bond and Richard Kirshenbaum have come up with more outrageously clever ways to get past consumers' detectors than anyone else in advertising today. And now, they're finally ready to reveal their methods.

In Under the Radar, Kirshenbaum and Bond chronicle their meteoric rise from a one-room, two-man Lower East Side stringer operation to Kirshenbaum Bond & Partners, one of today's hottest agencies. They share the lessons they learned along the way and describe the evolution of their unique "under-the-radar" approach to grabbing and holding the attention of today's "been there, done that" consumers.

Under the Radar offers advertising and marketing professionals a deeply probing and instructive look at the nature of advertising and marketing in an age of information overload. Kirshenbaum and Bond provide a cogent analysis of how the world has changed since David Ogilvy laid down his ironclad rules for successful advertising. And, using in-depth critiques of many of today's best (and worst) ad campaigns, they describe what it takes to break through the defensive screens of a population bombarded by 1,500 ad messages each day.

You'll learn all about cutting-edge research techniques KB&P and other front-running agencies have developed for getting inside the heads and hearts of real people, and, just as important, how to use that knowledge to get ad-weary consumers to tune in rather than zone out. You'll also learn about the latest trends in integrated marketing, media planning, and guerrilla marketing, as well as new ways of structuring an agency in order to stimulate "under-the-radar" thinking.

Offering valuable lessons from the founders of one of today's most innovative and successful advertising firms, Under the Radar is essential reading for absolutely anyone involved in selling to consumers, from self-employed copywriters to marketing VPs at Fortune 500 companies.

"Under the Radar: Talking to Today's Cynical Consumer is a valuable and important new tool for the advertising industry from two pros at one of the hottest shops in town. Jonathan Bond and Richard Kirshenbaum offer valuable insights and creative solutions on how to break through the clutter to make sure the consumer gets the message." —O. Burtch Drake, President and CEO American Association of Advertising Agencies.

"Kirshenbaum and Bond's genius is their capacity to cut through informational clutter and reach the grass roots. In the war to save New York's drinking water, Kirshenbaum and Bond showed us how to speak truth to power—and be heard!" —Robert F. Kennedy, Jr.

"This book is the next best thing to actually working with Bond and Kirshenbaum. They are good! They know when to listen and when to argue with a client. They're not just smart and creative, they are serious strategic thinkers." —Roger Ailes, Chairman and CEO, Fox News.

"If you want to understand how ad executives create smart, innovative advertising, Richard and Jon's book is a must read." —Valerie Salembier Publisher, Esquire magazine

"Any book that helps a company deal with our over-communicated world is worth reading. Under the Radar is definitely one of those books." —Jack Trout, Trout & Partners Ltd. author of The New Positioning: The Latest on the World's #1 Business Strategy..
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Everyone knows who King Solomon is-though you won't have his identity confirmed until the last chapter of the book. He was the wisest man who ever lived; a politician without equal; wealthy enough to keep a thousand wives in style; revered for his judgments and insights on life. But do people really know Solomon? That he was a man who hit the depths of despair to a point that he despised everything about the world we live in, including his very life? It's true that the same man who declared that "fear of God is the beginning of wisdom" is the very man who concluded that life is pointless. In Success Secrets of the World's Most Cynical Man, readers will discover the story of King Solomon-in his own words and as found in the book of Ecclesiastes-that is rarely taught in Sunday School or preached from the pulpit, but that packs the powerful lessons of a man who lost his way in life but finally found the road home to God..
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Through a series of nineteen carefully chosen vignettes, Stephen E. Frantzich portrays citizens from every walk of life-rich and poor, old and young, black and white, male and female, left and right, famous and obscure engaged in extraordinary civic activity. Their causes run the gamut from civil rights to flag burning, from the Internet to the environment-but their common cause is the fact that they creatively entered the arena of national public policy making and made a difference. Visit our website for sample chapters!.
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