Books about Data analytic from Amazon.com

Written by an in-the-trenches practitioner, this step-by-step guide shows you how to implement a successful Web analytics strategy. Web analytics expert Avinash Kaushik, in his thought-provoking style, debunks leading myths and leads you on a path to gaining actionable insights from your analytics efforts. Discover how to move beyond clickstream analysis, why qualitative data should be your focus, and more insights and techniques that will help you develop a customer-centric mindset without sacrificing your company’s bottom line.

Note: CD-ROM/DVD and other supplementary materials are not included as part of eBook file..
Price: $18.10 [Notify me when price goes down.]

You have more information at hand about your business environment than ever before. But are you using it to “out-think” your rivals? If not, you may be missing out on a potent competitive tool.

In Competing on Analytics: The New Science of Winning , Thomas H. Davenport and Jeanne G. Harris argue that the frontier for using data to make decisions has shifted dramatically. Certain high-performing enterprises are now building their competitive strategies around data-driven insights that in turn generate impressive business results. Their secret weapon? Analytics: sophisticated quantitative and statistical analysis and predictive modeling.

Exemplars of analytics are using new tools to identify their most profitable customers and offer them the right price, to accelerate product innovation, to optimize supply chains, and to identify the true drivers of financial performance. A wealth of examples—from organizations as diverse as Amazon, Barclay’s, Capital One, Harrah’s, Procter & Gamble, Wachovia, and the Boston Red Sox—illuminate how to leverage the power of analytics..
Price: $12.97 [Notify me when price goes down.]

Let Web metrics expert Brian Clifton help you maximize your website's potential In this book you'll discover the information you need to get a true picture of your site's impact and stay competitive using Google Analytics. Featuring implementation techniques not documented elsewhere, this informative guide teaches you how to turn data into actionable information and optimize the user experience of your website for better conversions. You'll learn to:

• Measure your web traffic, its sources and visitor engagements and understand its impact on ROI
• Configure your data collection parameters to track all online marketing channels, Flash events, banners, and more
• Follow best practices for tracking offline activities and learn how to extract, analyze, and integrate the collected data
• Optimize checkout systems, pay-per-click campaigns (including AdWords), SEO, and email marketing efforts
• Discover the benefits of ad version testing and the insight multivariate testing can bring

With a better understanding of your website visitors, you will be able to tailor page content and marketing budgets with laserlike precision for a better return on investment, and ultimately, a better bottom line..
Price: $20.94 [Notify me when price goes down.]

Why would a casino try and stop you from losing? How can a mathematical formula find your future spouse? Would you know if a statistical analysis blackballed you from a job you wanted?

Today, number crunching affects your life in ways you might never imagine In this lively and groundbreaking new book, economist Ian Ayres shows how today's best and brightest organizations are analyzing massive databases at lightening speed to provide greater insights into human behavior. They are the Super Crunchers. From internet sites like Google and Amazon that know your tastes better than you do, to a physician's diagnosis and your child's education, to boardrooms and government agencies, this new breed of decision makers are calling the shots. And they are delivering staggeringly accurate results. How can a football coach evaluate a player without ever seeing him play? Want to know whether the price of an airline ticket will go up or down before you buy? How can a formula outpredict wine experts in determining the best vintages? Super crunchers have the answers. In this brave new world of equation versus expertise, Ayres shows us the benefits and risks, who loses and who wins, and how super crunching can be used to help, not manipulate us.

Gone are the days of solely relying on intuition to make decisions. No businessperson, consumer, or student who wants to stay ahead of the curve should make another keystroke without reading Super Crunchers..
Price: $12.40 [Notify me when price goes down.]

Combining an easy-going style with an emphasis on practical applications, this greatly expanded second edition is remarkable in scope and coverage. As reviews of the first edition noted, the term "advanced" in the title is not used lightly. Less than a third of its 700+ pages are devoted to least squares analysis, yet the reader will learn about many aspects of this ubiquitous method that are seldom found together in one volume: multivariate and polynomial centering, the statistical uncertainty in uncertainty estimates, how to use the covariance, singular value decomposition, the pros and cons of weighted least squares, moving equidistant least squares, nonlinear least squares, and imprecision contours.
There are lucid chapters on Fourier transformation, convolution and deconvolution, and digital simulation of ordinary differential equations. A new chapter is devoted to some common but often only crudely used mathematical methods, such as numerical differentiation, Romberg integration, and cubic spline interpolation. Another new chapter shows how to use linear algebra on the spreadsheet with Volpi's extensive matrix toolbox of custom functions and macros. A third, newly added chapter describes how to set up the spreadsheet to make it less error-prone, and how to get superaccurate answers in Excel. The substantially enlarged chapter on writing functions and macros now has a set of MacroMorsels to illustrate specific points that otherwise might trip up novice programmers, and a detailed description of Excel's extensive debugging tools. All this is presented in an easily digestible format, illustrated with many examples from the literature, and supported by a large collection of open-access (i.e., fully transparent and user-modifiable) custom functions and macros..
Price: $42.80 [Notify me when price goes down.]

Site statistics give you raw numbers, but Web analytics crunch those numbers into meaningful metrics you can actually use. Here’s what's new in Google Analytics 2.0, such as cross-segment reporting and drilldown content that enhance analysis. Learn to set up Analytics and choose filters, explore goals and goal-setting, use customizable dashboards and date ranges, and master basic analytics and Web statistics concepts. Examine every aspect of available reports, learn to use those best suited for e-commerce sites, and more.

BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime..
Price: $15.76 [Notify me when price goes down.]

Knowing everything you can about each click to your Web site can help you make strategic decisions regarding your business. This book is about the why, not just the how, of web analytics and the rules for developing a "culture of analysis" inside your organization. Why you should collect various types of data. Why you need a strategy. Why it must remain flexible. Why your data must generate meaningful action. The authors answer these critical questions—and many more—using their decade of experience in Web analytics..
Price: $13.45 [Notify me when price goes down.]

Performing your first Web site analysis just got a whole lot easier. Web Analytics For Dummies offers everything you need to know to nail down and pump up the ROI on your Web presence. It explains how to get the stats you need, then helps you analyze and apply that information to improve traffic and click-through rate on your Web site.  You’ll discover:

• What to expect from Web analytics
• Definitions of key Web analytics terms
• Help in choosing the right analytics approach
• How to collect key data and apply it to site design or marketing
• Techniques for distinguishing human users from bots
• Tips on using Google and other free analytics tools
• Advice on choosing pay and subscription services

A detailed and accurate analysis is crucial the success of your Web site. Web Analytics For Dummies helps you get it right the first time—and every time..
Price: $1.25 [Notify me when price goes down.]

Your guide to successful fundraising

Drive success in fundraising with step-by-step instructions for conducting analysis in-house.  Part of the AFP Fund Development Series, you'll gain access to numerous charts, quotes, and graphs, as well as SPSS screen prints (a leading worldwide provider of predictive analytics and solutions).

Joshua Birkholz is a national expert on data mining and maintains significant name recognition in the prospecting field. He was the first dedicated data mining professional in a fundraising organization.  Organizations such as the Corporation for Public Broadcasting, MIT, Tufts University, and Cedars Sinai Medical Center, have turned to Birkholz to build their analytics and/or prospecting programs..
Price: $34.18 [Notify me when price goes down.]

This volume presents in the form of texts, tables, charts and graphs a modern compilation of spectroscopic reference data for IR, UV/Vis, 1H- and 13C-NMR, MS (incl. prototype spectra of almost every important class of organic compounds and spectra of MALDI and FAB matrix materials) and is intended as a short textbook and a hands-on guide for interpreting experimental spectral data and elucidating the chemical structure of the respective compound behind it. The concise texts include special chapters on fragmentation rules in mass spectrometry and on currently used multipulse and 2-D NMR techniques. The book is primarily designed for students to be used during courses and exercises. The use of the book requires only basic knowledge of spectroscopic techniques, but is structured in such a way that it will support practitioners routinely faced with the task of interpreting such spectral information, and it will serve as data reference for specialists in the fields..
Price: $55.86 [Notify me when price goes down.]