Books about Data driven from Amazon.com

Business Driven Information Systems (also known as BDIS) discusses business initiatives first and then how technology supports those initiatives The premise for this unique approach is that business initiatives drive technology decisions in a corporation. Every discussion first addresses the business needs and then addresses the technology that supports those needs. This text provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength for an organization..
Price: $99.98 [Notify me when price goes down.]

PHP and MySQL are quickly becoming the de facto standard for rapid development of dynamic, database-driven web sites. This book is perfect for newcomers to programming as well as hobbyists who are intimidated by harder-to-follow books. With concepts explained in plain English, the new edition starts with the basics of the PHP language, and explains how to work with MySQL, the popular open source database. You then learn how to put the two together to generate dynamic content. If you come from a web design or graphics design background and know your way around HTML, Learning PHP & MySQL is the book you've been looking for. The content includes: PHP basics such as strings and arrays, and pattern matching A detailed discussion of the variances in different PHP versions MySQL data fundamentals like tables and statements Information on SQL data access for language A new chapter on XHTML Error handling, security, HTTP authentication, and more Learning PHP & MySQL explains everything from fundamental concepts to the nuts and bolts of performing specific tasks. As part of O'Reilly's bestselling Learning series, the book is an easy-to-use resource designed specifically for beginners. It's a launching pad for future learning, providing you with a solid foundation for more advanced development..
Price: $15.00 [Notify me when price goes down.]

Business Driven Technology discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion first addresses the business needs and then addresses the technology that supports those needs.
Price: $120.00 [Notify me when price goes down.]

'Destined to be a classic work on the topic, Enterprise Security Architecture fills a real void in the knowledge base of our industry In a comprehensive, detailed treatment, Sherwood, Clark and Lynas rightly emphasize the business approach and show how

Security is too important to be left in the hands of just one department or employee -- it's a concern of an entire enterprise. Enterprise Security Architecture shows that having a comprehensive plan requires more than the purchase of security software -- it requires a framework for developing and maintaining a system that is proactive..
Price: $49.25 [Notify me when price goes down.]

BDT takes a business-first approach, starting each chapter by explaining the value of a business initiative and then detailing the technology that enables the initiative. This revolutionary approach instantly demonstrates the ‘why’ to business students without boring them with the ‘how’. The adaptive chapter/plug-in organization allows the instructor to adjust content according to their business or technical preferences..
Price: $68.95 [Notify me when price goes down.]

"The move to evidence-based school counseling practice presents a daunting challenge, but the authors offer a sound argument as to why it must be met and then get busy explaining how to do what we need to do."
-Katie Gray, Director of Student Services
Blackstone Valley Regional Vocational Technical High School, MA

"The dual scenarios at the beginning of each chapter are great examples of what an evidence-based approach looks like."
-Shawn Grime, School Counselor
Bryan High School, OH

Measure the difference you make in students' academic, career, and personal/social development!

Today's school counselors are under enormous pressure to document their effectiveness by using data and producing quantitative accountability reports-whether or not they’ve had the appropriate training. This authoritative guide from highly respected counselor educators and trainers gives preservice and inservice school counselors the tools to knowledgeably identify evidence-based practices in their field and to use data in designing, implementing, and evaluating programs and interventions.

Evidence-Based School Counseling provides a practical process for using evidence to determine three critical issues: what needs to be done, which interventions should be implemented, and whether or not the interventions are effective. Aligned with the American School Counselor Association’s National Model, this resource offers counselors skill-building guidelines for:

• Selecting, collecting, and analyzing data for informed planning
• Carrying out action research and building collaborative partnerships
• Measuring student learning and behavior change
• Communicating results to stakeholders, and more

As counselors successfully incorporate data-based decision making and program planning into their work, they will witness positive academic and personal changes in the lives of their students.

(20061117).
Price: $29.44 [Notify me when price goes down.]

Build Your Own Database-Driven Website Using PHP & MySQL is a practical guide for first-time users of PHP & MySQL that teaches readers by creating a fully working Content Management System, Shopping Cart and other real-world applications. There has been a marked increase in the adoption of PHP, most notably in the beginning to intermediate levels. PHP now boasts over 30% of the server side scripting market (Source: php.weblogs.com). The previous edition sold over 17,000 copies exclusively through Sitepoint.com alone. With the release of PHP 5, SitePoint have updated this bestseller to reflect best practice web development using PHP 5 and MySQL 4. The 3rd Edition includes more code examples and also a new bonus chapter on structured PHP Programming which introduces techniques for organizing real world PHP applications to avoid code duplication and ensure code is manageable and maintainable. The chapter introduces features like include files, user-defined function libraries and constants, which are combined to produce a fully functional access control system suitable for use on any PHP Website..
Price: $22.36 [Notify me when price goes down.]

The Baltzan and Phillips approach in Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives drive technology choices in a corporation. Therefore, every discussion addresses the business needs first and addresses the technology that supports those needs second. This approach takes the difficult and often intangible MIS concepts, brings them down to the student’s level, and applies them using a hands-on approach to reinforce the concepts. BDIS provides the foundation that will enable students to achieve excellence in business, whether they major in operations management, manufacturing, sales, marketing, etc. BDIS is designed to give students the ability to understand how information technology can be a point of strength in an organization..
Price: $140.00 [Notify me when price goes down.]

Deploy marketing dollars more efficiently In today's take-no-prisoners direct marketing battleground, the only way to win is to recognize and exploit all of DMÆs interconnecting components. Using cutting-edge research and examples drawn from today's business pages, The New Direct Marketing, Third Edition, by the award-winning David Shepard Associates, shows you how to sell to increasingly wary and jaded consumers. This exhaustively updated edition introduces you to recent technological changes, from data mining, data warehouses, and CHAID modelling, to profitable use of the Internet. You'll develop customized, customer- focused marketing programs and strategies as you learn how to: *Offset through-the-roof marketing costs with predictive andsegmentation modeling *Profit from a constant stream of demographic, psychographic, and lifestyle data from ongoing customer dialogues *Target promos and bonus offers based on previous purchases,buying patterns, and stated preferences *Much, much more.
Price: $45.02 [Notify me when price goes down.]