Books about Databased from Amazon.com

Customer Relationship Management: A Databased Approach offers the promise of maximized profits for today's highly competitive businesses. This innovative book provides readers with the tools and techniques to effectively use CRM. It emphasizes the utilization of database marketing in order to build strong and profitable customer relationships. Kumar first describes how to implement database marketing and then looks at recent advances in CRM applications. Critical marketing issues like optimum resource allocation, purchase sequence, and the link between acquisition, retentions, and profitability are also examined on the basis of empirical findings..
Price: $42.62 [Notify me when price goes down.]

"Using Web and Paper Questionnaires for Data-Based Decision Making is clearly written, easy to understand, and has plenty of examples and guides for those implementing these ideas. Designed as a cookbook, it superbly enables educators to write, administer, and analyze a survey."
Sandra L. Stein, Professor of Education
Rider University

Learn to use questionnaires and data-based decision making to support school improvement!

How effectively are teachers implementing the new literacy program? What do parents think of the proposed homework policy? Is bullying a growing problem? Understanding how to create appropriate questionnaires is essential in making data-based decisions that improve school policies, processes, and procedures.

Using Web and Paper Questionnaires for Data-Based Decision Making is a practical handbook for creating exceptional questionnaires for a variety of purposes, including data-based decision making. Author Susan J. Thomas provides authoritative guidance for planning a survey project, creating a questionnaire, gathering data, and analyzing and communicating the results to a variety of audiences.

Features of this reader-friendly guidebook include

• Sample cover letters, invitations, parental permission forms, and planning templates
• Extensive examples, activities, and checklists
• Web-based questionnaire guidelines
• A step-by-step case study of a successful survey project

Offering suggestions for successfully using both Web-based and paper-based questionnaires, this practitioner-focused manual summarizes the key steps of successful survey projects and identifies critical success factors for each step.

Designed primarily for principals, district-level administrators, and teachers, this invaluable resource is also suitable for policymakers, state-level administrators, and graduate students in education and social sciences.

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Price: $34.15 [Notify me when price goes down.]

This text presents introductory statistics from the perspective of real-world situations, not from contrived examples and exercises Each section within a chapter starts with a realistic Data Setting illustrating the corresponding method. Throughout the text, students are encouraged to use graphic displays to get a feeling for the information contained in the sample data and to check the reasonableness of the corresponding assumptions..
Price: $4.47 [Notify me when price goes down.]