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Killer Web Content: Make the Sale, Deliver the Service, Build the Brand
"Genius! Gerry McGovern gets it! If you read one book on managing a website, this is it. A must read for any web manager in any organization, large or small, government or private "-Bev Godwin, director of FirstGov.gov Written by an internationally acclaimed specialist in this field, Killer Web Content provides the strategies and practical techniques you need to get the very best out of your web content. The book helps readers to: provide visitors to their website with the right content at the right time, write compelling web content that users respond to and want more of, make sure their website has the best possible chance of getting into the first page of search results, and understand the benefits of blogs, RSS, and e-mail newsletters. Gerry McGovern (www.gerrymcgovern.com) is managing partner at a consultancy that focuses on maximizing value from web content. .
Price: $15.53
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The Lost Art of the Great Speech: How to Write One--How to Deliver It
It's not all in the delivery Here's expert guidance on how to write a dynamic speech. Splashy slides, confident body language, and a lot of eye contact are fine and well. But if a speech is rambling, illogical, or just plain boring, the impact will be lost. Now everyone can learn to give powerful, on-target speeches that capture an audience's attention and drive home a message. The key is not just in the delivery techniques, but in tapping into the power of language. Prepared by an award-winning writer, this authoritative speech-writing guide covers every essential element of a great speech, including outlining and organizing, beginning with a bang, making use of action verbs and vivid nouns, and handling questions from the audience. Plus, the book includes excerpts from some of history's most memorable speeches--eloquent words to contemplate and emulate..
Price: $8.18
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Managing Projects Large and Small: The Fundamental Skills to Deliver on budget and on Time
Managing Projects Large and Small: The Fundamental Skills for Delivering on Cost and On Time
When it comes to project management, success lies in the details This book walks managers through every step of project oversight from start to finish. Thanks to the book's comprehensive information on everything from planning and budgeting to team building and after-project reviews, managers will master the discipline and skills they need to achieve stellar results without wasting time and money. The Harvard Business Essentials series is for managers at all levels but is especially relevant for new managers. It offers on-the-spot guidance, coaching, and tools on the most relevant topics in business. Each book includes the critical information that managers need on a given topic-from budgeting to hiring to communication to strategy-and offers interactive tools and worksheets that translate advice into action. Providing ready answers to day-to-day issues, these guides make sound, trusted mentoring advice available whenever managers need it. Other Books in the HBE Series:
Managing Change and Transition
Hiring and Keeping the Best People
Finance for Managers
Business Communications
Innovation
Negotiation .
Price: $2.53
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Deliver Us From Evil
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Power in the Pulpit: How to Prepare and Deliver Expository Sermons
The call to preach is just that - a call to preach. The call to preach, however, is more than just preaching The call to preach is a call to prepare Too many pastors have refrained from preparation while they await the Holy Spirit to do all of the work.God expects preachers to prepare sermons as much as possible and allow Him to prepare the preachers.Join Dr. Jerry Vines and Dr. Jim Shaddix as they achieve a balanced approach to teaching sermon preparation in Power in the Pulpit. Combines the essential perspectives of a pastor of forty years with another pastor who also devotes daily time to training pastors in the context of theological education. Thus, Power in the Pulpit is a practical preaching help from a pastoral perspective in the tradition where expository preaching is a paramount and frequent event in the life of the local church.Power in the Pulpit is the combined work of Dr. Vines's two earlier publications on preaching: A Practical Guide to Sermon Preparation (Moody Press, 1985) and A Guide to Effective Sermon Delivery (Moody Press, 1986). Dr. Shaddix carefully organizes and supplements the material to offer this useful resource which closes the gap between classroom theory and what a pastor experiences in his weekly sermon preparation. .
Price: $14.98
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Secret Service: Hidden Systems That Deliver Unforgettable Customer Service
Foreword by Capodagli and Lynn Jackson, coauthors of The Disney Way.All businesses have customers, but how many of them deliver unforgettably good customer service? Secret Service reveals the hidden systems of the few exceptional companies that do: what actions they take behind the scenes to consistently surpass customer expectations. These organizations reap the benefits of greater customer loyalty, exponentially expanded referral networks, lower employee turnover, and stronger bottom-line results. By quantifying and examining each phase of the "Customer Experience Cycle," Secret Service reveals clever, practical ideas that can be transformed into repeatable best practices in any organization and at every level. Packed with examples applicable to a wide range of industries, this book provides practical, realistic ways to: * Turn customer complaints into positive experiences * Use marketing to go deeper with existing customers * Increase customer and employee retention, and turn bland customer service into truly memorable customer experiences.
Price: $10.24
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Finish What You Start: 10 Surefire Ways to Deliver Your Projects On Time and On Budget
In today’s ultracompetitive job market, project management is a critical skill for any business professional. Yet there is a lack of formal training for project management, and most people learn their skills through trial and error. In Finish What You Start: 10 Surefire Ways to Deliver Your Project On Time and On Budget, author Michael J. Cunningham will reveal how to carefully balance the three critical factors of all projects—time, money, and resources—to deliver projects on schedule and on budget. In addition to the primary fundamentals, Finish What You Start reveals key strategic tactics resulting in a more successful project and manager..
Price: $9.98
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Power Points!: How to Design and Deliver Presentations That Sizzle and Sell
Today's audiences have come to expect presentations that are not only informative, but also innovative and visually exciting. Power Points! shows readers how to create and use stunning PowerPoint graphics and visuals to their fullest, while also speaking with greater eloquence and persuasiveness. Author and persuasion expert Harry Mills reveals how to: * Captivate audiences with a mastery of graphics, diagrams, cartoons, and photos. * Speak and present with confidence and style. * Learn to influence any kind of audience. * Use the hundreds of professionally designed samples and PowerPoint templates on the companion CD-ROM to add drama to presentations. * Create dazzling visuals more easily by taking advantage of PowerPoint 2007's new features. With these invaluable tips, even the most reluctant speakers can deliver informative, entertaining, and persuasive presentations..
Price: $9.89
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Boards That Deliver: Advancing Corporate Governance From Compliance to Competitive Advantage
Finally, a book that brings the vision of truly good governance down to earth. Ram Charan, expert in corporate governance and best-selling author, packs this book with useful tools and techniques to take boards and their companies to a higher level of performance. Charan puts his finger on a growing problem for boards: the disconnect between directors' efforts and their results. The added time and attention boards invest is not translating into better governanceâthat is, governance that adds value to the business. Boards That Deliver gets beyond the rhetoric of corporate governance reform. It captures the tried-and-true practices used by high-performance boards. In contrast to experts who base prescriptions on number-crunching exercises, Charan identifies the real problems that drain directors' time and suppress their best judgmentsâand explains clearly and succinctly how boards can solve those problems. These battle-tested solutions help boards achieve what rules and regulations alone cannotâto get succession right, refine a winning strategy, and design a rational CEO compensation package. Good governance requires leadership. Boards That Deliver is the no-nonsense guide for directors and CEOs who are rising to the leadership challenge to make their boards a competitive advantage..
Price: $14.70
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Deliver Me From Evil
The New York Times bestselling author of God Don't Like Ugly and God Still Don't Like Ugly, Mary Monroe has been hailed as "a real talent" (San Jose Mercury News) and as one of today's most provocative storytellers. In her sensational new novel, a beautiful, resourceful woman is caught in a high-stakes game of money, sex and betrayal--all in the name of a better future... Once upon a time, Christine Thurman had the perfect marriage. A girl from the wrong side of the tracks, she made good by marrying Jesse Ray Thurman and helping him build a business worth millions. Together, they were the perfect couple--attractive, successful, and deeply in love. Christine was convinced she'd spend the rest of her life by her handsome husband's side. But twelve years later, J.R. has become obsessed with building his video store empire and is taking his wife for granted. Feeling trapped and alone in a dead-end marriage, Christine finds herself tempted by her old haunts and the people she thought she left behind long ago. Suddenly, without J.R. even realizing it, their seemingly unshakeable bond has started fraying at the seams--and Christine will do anything to break free. Enter Wade Eddie Fisher, a bad boy with good looks from Christine's past. Wade left their hometown long ago to follow his Hollywood dreams, but now he's back, penniless, and as tempting as ever. Even though Wade is far from dependable, he offers Christine something she can't seem to resist. Soon she's immersed in a sultry affair, and before she knows it, she's concocted a scheme so risky that it promises to deliver everything she could possibly want--or shatter the lives of everyone close to her....
Price: $10.00
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