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America Alone: The End of the World As We Know It
It's the end of the world as we know it. Someday soon, you might wake up to the call to prayer of a muezzin Europeans already do. Liberals tell us that diversity is our strength while Talibanic enforcers cruise Greenwich Village burning books and barber shops, while the Supreme Court decides that sharia law doesn t violate the "separation of church and state," and the Hollywood Left decides to give up on gay rights in favor of the much safer charms of polygamy. If you think this can't happen, you haven't been paying attention, as the hilarious and provocative columnist Mark Steyn shows to devastating effect in this, his first book on American and global politics..
Price: $9.98
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One Man's Wilderness: An Alaskan Odyssey (Annivers
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The Age Curve: How to Profit from the Coming Demographic Storm
For years, marketers have held on to unwavering beliefs that have dictated how they market to their consumers But the hard truth is that the changes we see in marketing and business are based on one undeniable factor--the size of the generations we are selling to. As each generation ages, what they buy and how much they buy will change. Each product and service has a "best customer" that sustains a business. As these customers grow up, the smartest marketers will stay ahead of them--and their money. In The Age Curve, marketing guru Kenneth Gronbach shows executives and entrepreneurs how to anticipate this wave of predictable demand and ride it to success. Using impeccable research, Gronbach reveals how our largest generations, the Baby Boomers and Generation Y, are redefining how we market and how businesses can anticipate their needs more effectively. Complete with entertaining examples of companies like Apple who have perfected their strategies for building a loyal customer base, as well as those who haven't (Levi Strauss and Honda Motorcycle), this book will show readers: how to determine their best customers * how successful companies are earning the loyalty of Generation Y and cultivating allegiance to their products for years to come * why Generation X is a much less valuable market than any of us have been led to believe * and much more Both shocking and compelling, The Age Curve will change the way companies look at their customers and how they market to them..
Price: $12.46
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GIS for the Urban Environment
This introduction to urban planning applications and problem solving with CIS is appropriate for students and professionals in the fields of geography, urban studies, urban planning, urban public health, urban environmental assessment, and hazard and emergency management. Technical jargon is minimized while the analytical concepts are fully described, enabling full use and understanding of GIS techniques. Infused in the included laboratory exercises are real-world activities that are often required in urban GIS projects but rarely included in prepared lab work, such as data acquisition, integrating data into the GIS, and manipulation of real data. Project design and analysis methodologies are also demonstrated with real-life examples of urban GIS projects..
Price: $49.40
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The Last Days of Europe: Epitaph for an Old Continent
• In Brussels in 2004, more than 55 percent of the children born were of immigrant parents • Half of all female scientists in Germany are childless • According to a poll in 2005, more than 40 percent of British Muslims said Jews were a legitimate target for terrorist attacks What happens when a falling birthrate collides with uncontrolled immigration? The Last Days of Europe explores how a massive influx from Asia, Africa, and the Middle East has loaded Europe with a burgeoning population of immigrants, many of whom have no wish to be integrated into European societies but make full use of the host nations’ generous free social services. One of the master historians of twentieth-century Europe, Walter Laqueur is renowned for his “gold standard” studies of fascism, terrorism, and anti-Semitism. Here he describes how unplanned immigration policies and indifference coinciding with internal political and social crises have led to a continent-wide identity crisis. “Self-ghettoization” by immigrant groups has caused serious social and political divisions and intense resentment and xenophobia among native Europeans. Worse, widespread educational failure resulting in massive youth unemployment and religious or ideological disdain for the host country have bred extremist violence, as seen in the London and Madrid bombings and the Paris riots. Laqueur urges European policy makers to maintain strict controls with regard to the abuse of democratic freedoms by preachers of hate and to promote education, productive work, and integration among the new immigrants. Written with deep concern and cool analysis by a European-born historian with a gift for explaining complex subjects, this lucid, unflinching analysis will be a must-read for anyone interested in international politics and the so-called clash of civilizations. .
Price: $9.00
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The Graying of the Great Powers: Demography and Geopolitics in the 21st Century
The Graying of the Great Powers offers the first comprehensive assessment of the geopolitical implications of "global aging"--the dramatic transformation in population age structures and growth rates being brought about by falling fertility and rising longevity worldwide. It describes how demographic trends in the developed world will constrain the ability of the United States and its traditional allies to maintain national and global security in the decades ahead. It also explains how dramatic demographic change in the developing world--from resurgent youth bulges in the Islamic world to premature aging in China and population implosion in Russia--will give rise to serious new security threats. While some argue that global aging is pushing the world toward greater peace and prosperity, The Graying of the Great Powers warns that a period of great geopolitical danger looms just over the horizon. Neither the triumph of multilateralism nor democratic capitalism is assured. The demographic trends of the twenty-first century will challenge the geopolitical assumptions of both the left and the right..
Price: $17.56
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Packaging: Design Successful Packaging for Specific Customer Groups (DemoGraphics)
The first book to explore the vital, commercial relationship between design, marketing, and the target audience. DemoGraphics is the first series of design books to examine how successful designs target specific audiences. Where other design books explore the æwhat?Æ and æwhy?Æ of design, DemoGraphics: Packaging dissects the æwho?Æ Through a huge selection of diverse examples, the authors examine how packaging is designed to appeal to specific groups based on gender, age, socio-economic group, disposable income, profession, and shopping habits. Case studies and interviews with designers and brand owners explain how and why specific choices have been made, why it works, and how it evolved from a prototype or concept to form a successful, user-centered design. - Explores designs that work for target groups, together with case-study evidence, color wheels, materials and typeface choices.
- Unique mix of theory, showcase designs, research, statistics, and hard evidence.
- Loaded with hundreds of illustrations and featuring a hardcover format with tabbed dividers.
**North American Rights Only** .
Price: $23.99
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The Age of Aging: How Demographics are Changing the Global Economy and Our World
The year 2008 marks the beginning of the baby boomer retirement avalanche just as the different demographics in advanced and most developing countries are becoming more pronounced. People are worrying again that developments in global population trends, food supply, natural resource availability and climate change raise the question as to whether Malthus was right after all. The Age of Aging explores a unique phenomenon for mankind and, therefore, one that takes us into uncharted territory. Low birth rates and rising life expectancy are leading to rapid aging and a stagnation or fall in the number of people of working age in Western societies. Japan is in pole position but will be joined soon by other Western countries, and some emerging markets including China. The book examines the economic effects of aging, the main proposals for addressing the implications, and how aging societies will affect family and social structures, and the type of environment in which the baby-boomers' children will grow up. The contrast between the expected old age bulge in Western nations and the youth bulge in developing countries has important implications for globalization, and for immigration in Western countries - two topics already characterized by rising discontent or opposition. But we have to find ways of making both globalization and immigration work for all, for fear that failure may lead us down much darker paths. Aging also brings new challenges for the world to address in two sensitive areas, the politicization of religion and the management of international security. Governments and global institutions will have to take greater responsibilities to ensure that public policy responses are appropriate and measured. The challenges arising within aging societies, and the demographic contrasts between Western and developing countries make for a fractious world - one that is line with the much-debated 'decline of the West'. The book doesn't flinch from recognizing the ways in which this could become more visible, but also asserts that we can address demographic change effectively if governments and strengthened international institutions are permitted a larger role in managing change..
Price: $19.67
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Immigrants and Boomers: Forging a New Social Contract for the Future of America
Many Americans regard the massive influx of immigrants over the past 30 years with great anxiety, fearing new burdens and unwanted changes to the nation's ethnic, social, and economic identity. Virtually unnoticed in the contentious national debate over immigration is the even more significant demographic change about to occur as the first wave of the Baby Boom generation retires, slowly draining the workforce and straining the federal budget to the breaking point. In this forward-looking new book, Immigrants and Boomers, noted demographer Dowell Myers proposes a new way of thinking about these issues and argues that each of these two powerful demographic shifts may hold the keys to resolving the problems presented by the other. Immigrants and Boomers looks to California as a bellwether state--where whites are no longer a majority of the population and represent just a third of residents under age twenty--to afford us a glimpse into the future impact of immigration on the rest of the nation. Myers opens with an examination of the roots of voter resistance to providing social services for immigrants. Drawing on detailed census data, Myers demonstrates that long-established immigrants have been far more successful than the public believes. Among the Latinos who make up the bulk of California's immigrant population, those who have lived in California for over a decade show high levels of social mobility and use of English, and 50 percent of Latino immigrants become homeowners after 20 years. The impressive progress made by immigrant families suggests they have the potential to pick up the slack from aging boomers over the next two decades. The mass retirement of the boomers will leave critical shortages in the educated workforce, while shrinking ranks of middle-class tax payers and driving up entitlement expenditures. In addition, as retirees sell off their housing assets, the prospect of a generational collapse in housing prices looms. Myers suggests that it is in the boomers' best interest to invest in the education and integration of immigrants and their children today in order to bolster the ranks of workers, taxpayers, and homeowners America they will depend on 10 and 20 years from now. In this compelling, optimistic book, Myers calls for a new social contract between the older and younger generations, based on their mutual interests and the moral responsibility of each generation to provide for children and the elderly. Combining a rich scholarly perspective with keen insight into contemporary political dilemmas, Immigrants and Boomers creates a new framework for understanding the demographic challenges facing America and forging a national consensus to address them..
Price: $19.55
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