Books about Designing from Amazon.com

This innovative approach -- blending practicality and creativity -- is now in full-color!

From translating the vision of a CEO and conducting research, through designing a sustainable identity program and building online branding tools, Designing Brand Identity helps companies create stronger brands by offering real substance. With an easy-to-follow style, step-by-step considerations, and a proven, universal five-phase process for creating and implementing effective brand identity, the book offers the tools you need, whether a brand manager, marketer, or designer, when creating or managing a brand. This edition includes a wealth of full-color examples and updated case studies for world-class brands such as BP, Unilever, Citi, Tazo Tea, and Mini Cooper.

Alina Wheeler (Philadelphia, PA) applies her strategic imagination to help build brands, create new identities, and design brand-identity programs for Fortune 100 companies, entrepreneurial ventures, foundations, and cities..
Price: $25.00 [Notify me when price goes down.]

Designing a good interface isn't easy. Users demand software that is well-behaved, good-looking, and easy to use. Your clients or managers demand originality and a short time to market. Your UI technology -- web applications, desktop software, even mobile devices -- may give you the tools you need, but little guidance on how to use them well.

UI designers over the years have refined the art of interface design, evolving many best practices and reusable ideas. If you learn these, and understand why the best user interfaces work so well, you too can design engaging and usable interfaces with less guesswork and more confidence.

Designing Interfaces captures those best practices as design patterns -- solutions to common design problems, tailored to the situation at hand. Each pattern contains practical advice that you can put to use immediately, plus a variety of examples illustrated in full color. You'll get recommendations, design alternatives, and warnings on when not to use them.

Each chapter's introduction describes key design concepts that are often misunderstood, such as affordances, visual hierarchy, navigational distance, and the use of color. These give you a deeper understanding of why the patterns work, and how to apply them with more insight.

A book can't design an interface for you -- no foolproof design process is given here -- but Designing Interfaces does give you concrete ideas that you can mix and recombine as you see fit. Experienced designers can use it as a sourcebook of ideas. Novice designers will find a roadmap to the world of interface and interaction design, with enough guidance to start using these patterns immediately.

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Price: $28.94 [Notify me when price goes down.]

You've probably coveted jewelry you've seen in artsy boutiques and fashion magazines or envied friends who have the perfect bling to accent everything. With this book, you'll learn to craft designs that are chic but inexpensive. With hundreds of detailed photos, this book covers tools and supplies, bead stringing and weaving, wire wrapping, and more. Terrific projects will get you started and inspire you to create your own jewelry and beadwork designs.

Concise two-page lessons show you all the steps to a skill and are ideal for quick review

• Each skill or technique is defined and described

• Detailed color photos demonstrate each step

• Step-by-step instructions accompany each photo

• Helpful tips provide additional guidance

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Price: $13.85 [Notify me when price goes down.]

Part 1 of Designing Great Beers is a complete book in itself, focused solely on home-brewing ingredients and techniques (including three superb chapters on hops alone). Ray Daniels proves himself the "techie" type, infusing his introductory chapters with as much brewing math as brewing lore. Yet, Daniels never hops off the deep end of beer geekdom. Instead, he complements this emphasis on data with the creative use of graphics; where one could get bogged down in the stats, there is usually a clear visual depiction to instantly summarize their meaning.

This focus on facts continues into part 2 of Daniels's guide, where it backs an admirably pragmatic take on beer styles and their importance in home-brewing. Daniels devotes a chapter to each of 14 major style categories, detailing historical origins and modern brewing techniques. He lays a contemporary groundwork by compiling and analyzing the recipes of the National Homebrew Competition's most successful beers. The assumption is that beers deemed representative of particular beer styles in modern competitions serve as ideal models for recipe creation. Among the information provided for each style is a chart showing the percentage of brewers using each type of grain and in what proportions the grains were added. Similar data are supplied for hop varieties, yeast strains, and water treatment. This reverse engineering of award-winning beers naturally benefits experienced brewers seeking to wow judges at the next competition. Yet, even brewers taking their first shy steps into creating their own recipes have much to gain from this kind of practical analysis. Daniels provides the basic tools a brewer of any level can use to formulate recipes with confidence and creativity. --Todd Gehman.
Price: $15.24 [Notify me when price goes down.]

Succulent plants offer dazzling possibilities for garden design and require only minimal maintenance to remain lush and alluring year round. Featuring the work of more than 50 professional garden designers and creative homeowners, this complete design compendium is as practical as it is inspirational. Lavishly illustrated with over 300 photographs, it gives design and cultivation basics for paths, borders, slopes, and containers; hundreds of succulent plant recommendations; and descriptions of 90 easy-care, drought-tolerant companion plants. Beginners and experienced designers, landscapers, and collectors alike will find what they need to visualize, create, and nurture the three-dimensional work of art that is the succulent garden..
Price: $17.95 [Notify me when price goes down.]

Digital technology has changed the way we interact with everything from the games we play to the tools we use at work. Designers of digital technology products no longer regard their job as designing a physical object--beautiful or utilitarian--but as designing our interactions with it. In Designing Interactions, award-winning designer Bill Moggridge introduces us to forty influential designers who have shaped our interaction with technology. Moggridge, designer of the first laptop computer (the GRiD Compass, 1981) and a founder of the design firm IDEO, tells us these stories from an industry insider's viewpoint, tracing the evolution of ideas from inspiration to outcome. The innovators he interviews--including Will Wright, creator of The Sims, Larry Page and Sergey Brin, the founders of Google, and Doug Engelbart, Bill Atkinson, and others involved in the invention and development of the mouse and the desktop--have been instrumental in making a difference in the design of interactions. Their stories chart the history of entrepreneurial design development for technology.

Moggridge and his interviewees discuss such questions as why a personal computer has a window in a desktop, what made Palm's handheld organizers so successful, what turns a game into a hobby, why Google is the search engine of choice, and why 30 million people in Japan choose the i-mode service for their cell phones. And Moggridge tells the story of his own design process and explains the focus on people and prototypes that has been successful at IDEO--how the needs and desires of people can inspire innovative designs and how prototyping methods are evolving for the design of digital technology.

Designing Interactions is illustrated with more than 700 images, with color throughout. Accompanying the book is a DVD that contains segments from all the interviews intercut with examples of the interactions under discussion.

Interviews with:
Bill Atkinson, Durrell Bishop, Brendan Boyle, Dennis Boyle, Paul Bradley, Duane Bray, Sergey Brin, Stu Card, Gillian Crampton Smith, Chris Downs, Tony Dunne, John Ellenby, Doug Englebart, Jane Fulton Suri, Bill Gaver, Bing Gordon, Rob Haitani, Jeff Hawkins, Matt Hunter, Hiroshi Ishii, Bert Keely, David Kelley, Rikako Kojima, Brenda Laurel, David Liddle, Lavrans Løvlie, John Maeda, Paul Mercer, Tim Mott, Joy Mountford, Takeshi Natsuno, Larry Page, Mark Podlaseck, Fiona Raby, Cordell Ratzlaff, Ben Reason, Jun Rekimoto, Steve Rogers, Fran Samalionis, Larry Tesler, Bill Verplank, Terry Winograd, and Will Wright.
Price: $24.73 [Notify me when price goes down.]

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Price: $21.45 [Notify me when price goes down.]

The three biggest trends in weddings today are simplicity, personalization, and color. Wedding design expert Karen Bussen highlights these elements as she shows couples how to design their own weddings without going crazy or broke.

Simple Stunning Weddings is the first wedding design book to focus on the where of the wedding. Location is the first and most important decision brides and grooms must make: everything else flows from that. Bussen showcases 12 popular wedding settings, including the city loft, country inn, art gallery, botanic garden, and private club, and demonstrates how to make them extraordinary. With the site as the starting point, she creates unifying themes with color, flowers, and personal touches. She explains how to deal with vendors, how to spend the wedding budget, and when it makes sense to hire a specialist.

Sharing all her trade secrets, Bussen teaches the power of simplicity and the impact of color, which can be tailored to any budget, always to stunning effect: substituting cotton tablecloths for silk in the same eye-dazzling color combinations, for example, or creating striking flower arrangements using only one or two types of blooms. Whether for a barefoot union on a beach or a formal affair in a hotel ballroom, this fully illustrated, information-filled book is like having Bussen on hand as your personal wedding designer. AUTHOR BIO: KAREN BUSSEN is one of Manhattan's most exciting wedding designers. Her work has been featured in such magazines as Modern Bride, Martha Stewart Weddings, Home, Food & Wine, and Interior Design. In the past six years, she has designed more than 100 weddings.

ELLEN SILVERMAN's photographs have appeared in Charmed Bracelets and New Soul Cooking (both STC)..
Price: $20.07 [Notify me when price goes down.]