Books about Differentiation from Amazon.com

“Gotta get me some of that New Marketing Bring me blogs, e-mail, YouTube videos, MySpace pages, Google AdWords . . . I don’t care, as long as it’s shiny and new.”

Wait. According to bestselling author Seth Godin, all these tactics are like the toppings at an ice cream parlor. If you start with ice cream, adding cherries and hot fudge and whipped cream will make it taste great. But if you start with a bowl of meatballs . . . yuck!

As traditional marketing fades away, the new tools seem irresistible. But they don’t work as well for boring brands (“meatballs”) that might still be profitable but don’t attract word of mouth, such as Cheerios, Ford trucks, Barbie dolls, or Budweiser. When Anheuser-Busch spends $40 million on an online network called BudTV, that’s a meatball sundae. It leads to no new Bud drinkers, just a bad case of indigestion.

Meatball Sundae is the definitive guide to the fourteen trends no marketer can afford to ignore. It explains what to do about the increasing power of stories, not facts; about shorter and shorter attention spans; and about the new math that says five thousand people who want to hear your message are more valuable than five million who don’t.

The winners aren’t just annoying start-ups run by three teenagers who never had a real job. You’ll also meet older companies that have adapted brilliantly, such as Blendtec, a thirty-year-old blender maker. It now produces “Will it blend?” videos that demolish golf balls, Coke cans, iPhones, and much more. For a few hundred dollars, Blendtec reached more than ten million eager viewers on YouTube.

Godin doesn’t pretend that it’s easy to get your products, marketing messages, and internal systems in sync. But he’ll convince you that it’s worth the effort..
Price: $12.90 [Notify me when price goes down.]

Students can gain a thorough understanding of differential and integral calculus with this powerful study tool. They'll also find the related analytic geometry much easier. The clear review of algebra and geometry in this edition will make calculus easier for students who wish to strengthen their knowledge in these areas. Updated to meet the emphasis in current courses, this new edition of a popular guide­­--more than 104,000 copies were bought of the prior edition--­­includes problems and examples using graphing calculators.

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Price: $8.70 [Notify me when price goes down.]

Some children learn easily, while others struggle How can teachers make sure that every child has opportunities to develop his or her talents? The answer is differentiation: changing the pace, level, or kind of instruction in response to learners' needs, styles, and/or interests. In this timely, practical guide, Diane Heacox presents a menu of strategies for any teacher faced with a spectrum of student needs and styles. Some are quick and easy-differentiating discussions, creating tiered assignments. Others are more comprehensive-matrix plans for designing curriculum units, "one-sentence lesson plans" that encompass content, process skills, and evidence of learning. Individual chapters focus on evaluation in a differentiated classroom and how to manage both behavior and work tasks. Diane describes ways to get to know your students and recognize that all have strengths and limitations. Not every gifted student is always ready for higher-level thinking; not every child with learning differences is always incapable of succeeding in a "higher group." Any curriculum can be differentiated-even a standard or mandated curriculum. Drawing on Bloom's Taxonomy, Gardner's Multiple Intelligences, other experts in the field, and her own experience in the classroom, Diane explains how to differentiate instruction in a wide variety of scenarios to provide variety and challenge in how teachers teach and in how students learn. Templates and forms simplify planning; examples illustrate differentiation in many content areas. Recommended for all teachers committed to reaching and teaching all learners. Includes reproducibles..
Price: $18.76 [Notify me when price goes down.]

In this 2nd edition of a book that has provided inspiration to countless teachers, Carol Ann Tomlinson offers three new chapters, extended examples and information in every chapter, and field-tested strategies that teachers can use in today's increasingly diverse classrooms. Tomlinson shows how to use students' readiness levels, interests, and learning profiles to address student diversity.

In addition, the author shows teachers how to differentiate, or structure, lessons at every grade level and content area to provide "scaffolds"--as well as high-speed elevators--for

$ The content of lessons, $ The processes used in learning, and $ The products of learning.

Teachers can draw on the book's practical examples as they begin to differentiate instruction in their own classrooms. Strategies include curriculum compacting, "sidebar" investigations, entry points, graphic organizers, contracts, and portfolios. As Tomlinson says, "Differentiation challenges us to draw on our best knowledge of teaching and learning. It suggests that there is room for both equity and excellence in our classrooms..
Price: $5.00 [Notify me when price goes down.]

Judith Dodge effectively blends her years of experience and the latest research on differentiated instruction to provide teachers with innovative tools that generate immediate impact on classroom teaching and learning. In this book she helps teachers to: translate research into action, inform their instruction through on-going and frequent assessments, access multiple pathways for learning, foster "intrinsic" motivation, use "instructional intelligence" and flexible groupings, harness the power of visual tools, scaffold instruction for struggling learners, and provide challenging options for advanced learners..
Price: $11.92 [Notify me when price goes down.]

Anyone who has been following the new brain science in the popular press--and even those whose casual reading includes journals along the lines of Psychoneuroendocrinology--will be fascinated by the puckish observations of Brown University biologist Anne Fausto-Sterling, whose provocative and erudite essays easily establish the cultural biases underlying current scientific thought on gender. She goes on to critique the science itself, exposing inconsistencies in the literature and weaknesses in the rhetorical and theoretical structures that support new research. "One of the major claims I make in this book," she explains, "is that labeling someone a man or a woman is a social decision. We may use scientific knowledge to help us make the decision, but only our beliefs about gender--not science--can define our sex. Furthermore, our beliefs about gender affect what kinds of knowledge scientists produce about sex in the first place." Whether discussing genital surgery on intersex infants or the amorous lives of lab rats, the author is unfailingly clear and convincing, and manages to impart humor to subjects as seemingly unpromising as neuroanatomy and the structure of proteins. --Regina Marler.
Price: $10.95 [Notify me when price goes down.]

Join Carol Ann Tomlinson and Caroline Cunningham Eidson in their continuing exploration of how real teachers incorporate differentiation principles and strategies throughout an entire instructional unit. Focusing on the elementary grades, but applicable at all levels, Differentiation in Practice, Grades K-5 will teach anyone interested in designing and implementing differentiated curriculum how to do so or how to do so more effectively. Inside, you'll find

* Annotated lesson plans for differentiated units in language arts, social studies, science, and mathematics. * Samples of differentiated product assignments, learning contracts, rubrics, and homework handouts. * An overview of the non-negotiables in differentiated classrooms and guidelines for using the book as a learning tool. * An extended glossary and recommended readings for further exploration of key ideas and strategies.

Each unit highlights underlying standards, delineates learning goals, and takes you step by step through the instructional process. Unit developers provide running commentary on their use of flexible grouping and pacing, tiered assignments and assessments, learning contracts, and numerous other strategies. The models and insight presented will inform your own differentiation efforts and help you meet the challenge of mixed-ability classrooms with academically responsive curriculum appropriate for all learners..
Price: $14.64 [Notify me when price goes down.]

Confusing Textbooks? Missed Lectures? Not Enough Time?

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More than 40 million students have trusted Schaum's Outlines to help them succeed in the classroom and on exams. Schaum's is the key to faster learning and higher grades in every subject. Each Outline presents all the essential course information in an easy-to-follow, topic-by-topic format. You also get hundreds of examples, solved problems, and practice exercises to test your skills.

This Schaum's Outline gives you

• Practice problems with full explanations that reinforce knowledge
• Coverage of the most up-to-date developments in your course field
• In-depth review of practices and applications

Fully compatible with your classroom text, Schaum's highlights all the important facts you need to know. Use Schaum's to shorten your study time-and get your best test scores!

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Price: $7.99 [Notify me when price goes down.]