Books about Diffusion from Amazon.com

Updated Edition: Thomas L. Friedman is not so much a futurist, which he is sometimes called, as a presentist His aim in The World Is Flat, as in his earlier, influential Lexus and the Olive Tree, is not to give you a speculative preview of the wonders that are sure to come in your lifetime, but rather to get you caught up on the wonders that are already here. The world isn't going to be flat, it is flat, which gives Friedman's breathless narrative much of its urgency, and which also saves it from the Epcot-style polyester sheen that futurists--the optimistic ones at least--are inevitably prey to.

What Friedman means by "flat" is "connected": the lowering of trade and political barriers and the exponential technical advances of the digital revolution that have made it possible to do business, or almost anything else, instantaneously with billions of other people across the planet. This in itself should not be news to anyone. But the news that Friedman has to deliver is that just when we stopped paying attention to these developments--when the dot-com bust turned interest away from the business and technology pages and when 9/11 and the Iraq War turned all eyes toward the Middle East--is when they actually began to accelerate. Globalization 3.0, as he calls it, is driven not by major corporations or giant trade organizations like the World Bank, but by individuals: desktop freelancers and innovative startups all over the world (but especially in India and China) who can compete--and win--not just for low-wage manufacturing and information labor but, increasingly, for the highest-end research and design work as well. (He doesn't forget the "mutant supply chains" like Al-Qaeda that let the small act big in more destructive ways.)

Friedman has embraced this flat world in his own work, continuing to report on his story after his book's release and releasing an unprecedented hardcover update of the book a year later with 100 pages of revised and expanded material. What's changed in a year? Some of the sections that opened eyes in the first edition--on China and India, for example, and the global supply chain--are largely unaltered. Instead, Friedman has more to say about what he now calls "uploading," the direct-from-the-bottom creation of culture, knowledge, and innovation through blogging, podcasts, and open-source software. And in response to the pleas of many of his readers about how to survive the new flat world, he makes specific recommendations about the technical and creative training he thinks will be required to compete in the "New Middle" class. As before, Friedman tells his story with the catchy slogans and globe-hopping anecdotes that readers of his earlier books and his New York Times columns know well, and he holds to a stern sort of optimism. He wants to tell you how exciting this new world is, but he also wants you to know you're going to be trampled if you don't keep up with it. A year later, one can sense his rising impatience that our popular culture, and our political leaders, are not helping us keep pace. --Tom Nissley

Where Were You When the World Went Flat?

Thomas L. Friedman's reporter's curiosity and his ability to recognize the patterns behind the most complex global developments have made him one of the most entertaining and authoritative sources for information about the wider world we live in, both as the foreign affairs columnist for the New York Times and as the author of landmark books like From Beirut to Jerusalem and The Lexus and the Olive Tree. They also make him an endlessly fascinating conversation partner, and we've now had the chance to talk to him about The World Is Flat twice. Read our original interview with him following the publication of the first edition of The World Is Flat to learn why there's almost no one from Washington, D.C., listed in the index of a book about the global economy, and what his one-plank platform for president would be. (Hint: his bumper stickers would say, "Can You Hear Me Now?")

And now you can listen to our second interview, in which he talks about the updates he's made in "The World Is Flat 2.0," including his response to parents who said to him, "Great, Mr. Friedman, I'm glad you told us the world is flat. Now what do I tell my kids?"

The Essential Tom Friedman

From Beirut to Jerusalem

The Lexus and the Olive Tree

Longitudes and Attitudes

More on Globalization and Development

China, Inc. by Ted Fishman	Three Billion New Capitalists by Clyde Prestowitz	The End of Poverty by Jeffrey Sachs
Globalization and Its Discontents by Joseph Stiglitz	The Travels of a T-Shirt in the Global Economy by Pietra Rivoli	The Mystery of Capital by Hernando de Soto

.
Price: $9.19 [Notify me when price goes down.]

Since the first edition of this landmark book was published in 1962, Everett Rogers's name has become "virtually synonymous with the study of diffusion of innovations," according to Choice. The second and third editions of Diffusion of Innovations became the standard textbook and reference on diffusion studies. Now, in the fourth edition, Rogers presents the culmination of more than thirty years of research that will set a new standard for analysis and inquiry.

The fourth edition is (1) a revision of the theoretical framework and the research evidence supporting this model of diffusion, and (2) a new intellectual venture, in that new concepts and new theoretical viewpoints are introduced. This edition differs from its predecessors in that it takes a much more critical stance in its review and synthesis of 5,000 diffusion publications. During the past thirty years or so, diffusion research has grown to be widely recognized, applied and admired, but it has also been subjected to both constructive and destructive criticism. This criticism is due in large part to the stereotyped and limited ways in which many diffusion scholars have defined the scope and method of their field of study. Rogers analyzes the limitations of previous diffusion studies, showing, for example, that the convergence model, by which participants create and share information to reach a mutual understanding, more accurately describes diffusion in most cases than the linear model.

Rogers provides an entirely new set of case examples, from the Balinese Water Temple to Nintendo videogames, that beautifully illustrate his expansive research, as well as a completely revised bibliography covering all relevant diffusion scholarship in the past decade. Most important, he discusses recent research and current topics, including social marketing, forecasting the rate of adoption, technology transfer, and more. This all-inclusive work will be essential reading for scholars and students in the fields of communications, marketing, geography, economic development, political science, sociology, and other related fields for generations to come..
Price: $25.61 [Notify me when price goes down.]

In today’s information-rich environment, companies can no longer afford to rely entirely on their own ideas to advance their business, nor can they restrict their innovations to a single path to market. As a result, says Harvard Business School professor Henry W. Chesbrough, the traditional model for innovation--which has been largely internally focused, closed off from outside ideas and technologies--is becoming obsolete. Emerging in its place is a new paradigm, “open innovation,” which strategically leverages internal and external sources of ideas and takes them to market through multiple paths.

This path-breaking analysis is based on extensive field research, academic study, and the author’s own longtime experience working in Silicon Valley. Through rich descriptions of the innovation processes of Xerox, IBM, Lucent, Intel, Merck, and Millennium, and the many spin-offs that have emerged from these firms, Open Innovation shows how companies can use their business model to identify a more enlightened role for R&D in a world of abundant information, better manage and access intellectual property, advance their current business, and grow their future business.

Arguing that companies in all industries must transform the way they commercialize knowledge, Chesbrough convincingly shows how open innovation can unlock the latent economic value in a company’s ideas and technologies..
Price: $6.18 [Notify me when price goes down.]

Globalization is the greatest reorganization of the world since the Industrial Revolution, and is threatening to hollow out America's middle class.
_______________________________________

Millions of Americans are preoccupied with the outsourcing of American jobs and the threat of global economic competition. From boardrooms to classrooms to kitchen tables and water coolers, globalization has become a hot topic of discussion and debate everywhere --including a best-selling book by a famous journalist. However, Thomas Friedman's runaway bestseller, The World is Flat, is dangerous. Friedman makes "arguments by assertion," assertions based not on documented facts, but on stories from friends and elite CEOs he visits --not even one footnote reference. Yet his book influences business and government leaders around the globe. By what it leaves out, it does nothing more than misinform the American people and our leaders.

Aronica and Ramdoo show that the world isn't flat; it's tilted in favor of unfettered global corporations that exploit cheap labor in China, India and beyond. This concise monograph brings clarity to many of Friedman's misconceptions, and explores nine key issues that Friedman largely ignores, including the hollowing out of America's debt-ridden middle class. To create a fair and balanced exploration of globalization, the authors cite the work of experts that Friedman fails to incorporate, including Nobel laureate and former Chief Economist at the World Bank, Dr. Joseph Stiglitz.

Refreshingly, you can now gain new insights into globalization without weeding through Friedman's almost 600 pages of ill-informed, grandiloquent prose and bafflegab..
Price: $15.65 [Notify me when price goes down.]

Innovation is rapidly becoming democratized Users, aided by improvements in computer and communications technology, increasingly can develop their own new products and services. These innovating users -- both individuals and firms -- often freely share their innovations with others, creating user-innovation communities and a rich intellectual commons. In Democratizing Innovation, Eric von Hippel looks closely at this emerging system of user-centered innovation. He explains why and when users find it profitable to develop new products and services for themselves, and why it often pays users to reveal their innovations freely for the use of all.

The trend toward democratized innovation can be seen in software and information products -- most notably in the free and open-source software movement -- but also in physical products. Von Hippel's many examples of user innovation in action range from surgical equipment to surfboards to software security features. He shows that product and service development is concentrated among "lead users," who are ahead on marketplace trends and whose innovations are often commercially attractive.

Von Hippel argues that manufacturers should redesign their innovation processes and that they should systematically seek out innovations developed by users. He points to businesses -- the custom semiconductor industry is one example -- that have learned to assist user-innovators by providing them with toolkits for developing new products. User innovation has a positive impact on social welfare, and von Hippel proposes that government policies, including R&D subsidies and tax credits, should be realigned to eliminate biases against it. The goal of a democratized user-centered innovation system, says von Hippel, is well worth striving for. An electronic version of this book is available under a Creative Commons license..
Price: $9.70 [Notify me when price goes down.]

Open Innovation describes an emergent model of innovation in which firms draw on research and development that may lie outside their own boundaries. In some cases, such as open source software, this research and development can take place in a non-proprietary manner.
Henry Chesbrough and his collaborators investigate this phenomenon, linking the practice of innovation to the established body of innovation research, showing what's new and what's familiar in the process. Offering theoretical explanations for the use (and limits) of open innovation, the book examines the applicability of the concept, implications for the boundaries of firms, the potential of open innovation to prove successful, and implications for intellectual property policies and practices.
The book will be key reading for academics, researchers, and graduate students of innovation and technology management..
Price: $33.92 [Notify me when price goes down.]

This comprehensive volume is an essential reference tool for professional and academic researchers in the filed of computer vision, image processing, and applied mathematics. Continuing rapid advances in image processing have been enhanced by the theoretical efforts of mathematicians and engineers. This marriage of mathematics and computer vision - computational vision - has resulted in a discrete approach to image processing that is more reliable when leveraging in practical tasks. This comprehensive volume provides a detailed discourse on the mathematical models used in computational vision from leading educators and active research experts in this field. Topical areas include: image reconstruction, segmentation and object extraction, shape modeling and registration, motion analysis and tracking, and 3D from images, geometry and reconstruction. The book also includes a study of applications in medical image analysis.

Handbook of Mathematical Models in Computer Vision provides a graduate-level treatment of this subject as well as serving as a complete reference work for professionals.

.
Price: $66.16 [Notify me when price goes down.]

Now available in paperback, this celebrated book remains a key systematic guide to a large part of the modern theory of Probability The authors not only present the subject of Brownian motion as a dry part of mathematical analysis, but convey its real meaning and fascination. The opening, heuristic chapter does just this, and it is followed by a comprehensive and self-contained account of the foundations of theory of stochastic processes. Chapter 3 is a lively presentation of the theory of Markov processes. Together with its companion volume, this book equips graduate students for research into a subject of great intrinsic interest and wide applications..
Price: $49.13 [Notify me when price goes down.]

This second edition of a highly acclaimed text provides a clear and complete description of diffusion in fluids. It retains the features that won praise for the first edition--informal style, emphasis on physical insight and basic concepts, and lots of simple examples. The new edition offers increased coverage of unit operations, with chapters on absorption, distillation, extraction, and adsorption. New chapters on membranes and drug release broaden the book's scope. The entire text is extensively illustrated, and many new worked examples and homework problems have been added..
Price: $50.00 [Notify me when price goes down.]