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When R. Neville Johnston was shot three times in 1977, he died. But he came back knowing some things he hadn’t known before. That the universe is made of up of vibrations for one. And that some of the most meaningful vibrations are the words we use in everyday thought and speech. Obviously it behooves us to choose our words with care so we can create the life we want.

Hidden Language Codes is a book about thought. Where we go in life is directly related to our mastery and command of our thoughts and our language. In evolving, we naturally change the way we think. A method of accelerating this process is to change the very words we think with. This book is the key to learning words that will improve our lives and giving up the ones that hold us back. Learn to use power words—words that serve us well—such as "acceptance," "faith," even "MacGyver," and the key power word, "love." Those words that do not serve us well include "greed," "blame," "hard," and the poster child for disempowerment/slave thinking—"can’t."

Our language is full of unconscious triggers—the words we speak are making decisions for us, running us. As long as we continue to try, need, guess, want, whine, and victim our way through life, we sabotage our own goals and happiness. Never use these words again. Take charge of your thoughts and speech, and your life will follow suit..
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This book comes after several decades of outstanding and successful research that has helped ameliorate some of the most important and controversial fisheries issues in the world those associated with the unwanted wastage of fish from by-catch and discarding.

The 8 chapters encompass contributions from 27 of the world s leading experts in by-catch reduction. They take the reader through most aspects of the field at a variety of scales and viewpoints. They examine the methodologies used to develop by-catch reduction techniques and provide new avenues for assisting and broadening such work. Case studies are provided that encompass most of the world s fishing techniques and regions.

Solutions developed for the most problematic fishing methods in terms of by-catch, selectivity and habitat damage are examined in significant detail in addition to ways to reduce the by-catch of charismatic species like marine mammals and sea-birds. By-catch reduction in less infamous fishing methods is also examined with chapters on recreational fishing and trapping. The book shows how the lessons learned in reducing by-catch can be applied to ameliorate emerging, broader issues concerning the impacts of fishing on entire ecosystems. Finally, the book examines the most vital phase of by-catch reduction work - its uptake and extension into fishing practices.

This book will prove an invaluable tool for any fisheries professional or lay person interested in by-catch reduction or, indeed, anyone trying to resolve a particular by-catch problem in their fishery.

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WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for whole, straighthouse, and discard beet sugar molasses and molasses beet sugar pulp is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.

For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e., a calculation of price times quantity is never made, though one is im.
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This report was created for global strategic planners who cannot be content with traditional methods of segmenting world markets With the advent of a “borderless world”, cities become a more important criteria in prioritizing markets, as opposed to regions, continents, or countries. This report covers the top 2000 cities in over 200 countries. It does so by reporting the estimated market size (in terms of latent demand) for each major city of the world. It then ranks these cities and reports them in terms of their size as a percent of the country where they are located, their geographic region (e.g. Africa, Asia, Europe, Middle East, North America, Latin America), and the total world market. In performing various economic analyses for its clients, I have been occasionally asked to investigate the market potential for various products and services across cities. The purpose of the studies is to understand the density of demand within a country and the extent to which a city might be used as a point of distribution within its region. From an economic perspective, however, a city does not represent a population within rigid geographical boundaries. To an economist or strategic planner, a city represents an area of dominant influence over markets in adjacent areas. This influence varies from one industry to another, but also from one period of time to another. In what follows, I summarize the economic potential for the world\'s major cities for "whole, straighthouse, and discard beet sugar molasses" for the year 2007. The goal of this report is to report my findings on the real economic potential, or what an economist calls the latent demand, represented by a city when defined as an area of dominant influence. The reader needs to realize that latent demand may or may not represent real sales. For many items, latent demand is clearly observable in sales, as in the case for food or housing items. Consider, however, the category "satellite launch vehicles". Clearly, there are no launch pads in most cities of the world. However, the core benefit of the vehicles (e.g. telecommunications, etc.) is "consumed" by residents or industries within the world\'s cities. Without certain cities, in other words, the market for satellite launch vehicles would be lower for the world in general. One needs to allocate, therefore, a portion of the worldwide economic demand for launch vehicles to both regions and cities. This report takes the broader definition and considers, therefore, a city as a part of the global market..
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