Books about Disruptions from Amazon.com

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THE ART OF SMART . . . how not to get blindsided by the competition

Your key competitor has a cost advantage and you can’t for the life of you figure out why or how.

• A new technology or competitor is on the horizon that will completely upset the applecart in your business
as Google is now doing in advertising and Wal-Mart has done in retailing.

• You think a key competitor may drastically drop prices or perhaps roll out a significant new product. What can you do to ascertain what their major moves will be?

Competitive intelligence, the ability to see through or stay ahead of your competition, is the unspoken, hidden key to success. It is the means to knowing a customer’s strategic thinking, a rival’s cost structure when making a bid, or a competitor’s new product plans. Much as in a game of chess, you must think many moves ahead of your rivals—exactly the advantage competitive intelligence can give you.

Leonard Fuld provides the tools to cut through the smoke screens and rumors that distort reality and shows:

• How to avoid becoming your own worst enemy by removing blinders that can hide a competitor’s threatening moves

• How to see your competitor’s vulnerability and take advantage of the easily exploitable opportunities it presents

• How to run a war game to anticipate a rival’s pricing moves, new product introduction, or distribution strategy, and even to avoid being surprised by new entrants who play by different rules altogether

For more than twenty-five years, Leonard Fuld has been developing groundbreaking ways for managers to stay two steps ahead of the competition, providing effective ways of finding out about pricing, new product rollouts, strategic alliances, outsourcing, and cost of operations. In The Secret Language of Competitive Intelligence he shows how to take data that is widely avail-able to everyone, think critically about it, and convert it into highly refined intelligence that leads to effective market-based decisions.


Table of Contents

DISRUPTIONS, DISTORTIONS, RUMORS, AND SMOKE SCREENS: Page 1
Just Another Day in the Office

Chapter 1 THE ART OF SMART: Page19
How Intelligence Insight Helps Win the Game of Risk and Reward

Chapter 2 REALITY BITES: Page 45
Remove the Blinders

Chapter 3 WILL GOOGLE BEAT MICROSOFT?: Page 69
Using War Games to See Three Moves Ahead

Chapter 4 MAKE ME INTO A PEPPERONI: Page 119
Seeing the Trees to Understand the Forest

Chapter 5 EARLY WARNING: Page 135
Getting Intelligence on Competitors That May Not Exist in a World That Has Not Arrived

Chapter 6 THE INTERNET HOUSE OF MIRRORS: Page 165
Seeing Through the Confusion to Gather Intelligence Gems

Chapter 7 COMPETITIVE FOG: Page 211
How Rothschild, Buffett, Walton, Dell, and Branson Saw Clearly and Others Did Not

Chapter 8 DAY TO DAY: Page 237
Integrating Intelligence with Your Work

Chapter 9 THE BIG UNANSWERED QUESTIONS: Page269

Notes 285
Acknowledgments 293
Index 297.
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Disruption? It's nothing new. Just look at any of the breakthrough business ideas of the last thirty years-from Federal Express overnight delivery to Saturn's fixed sticker price-and you'll see a perfect example of the principle of disruption in action.

Still, do you really understand what makes these ideas great? On an intuitive level, maybe, but can you articulate it clearly, reproduce it to create your own business breakthroughs, and make it an integral part of how your company operates? Probably not-unless, of course, you're already familiar with the principles and practices spelled out in Disruption, the groundbreaking new book by global advertising and marketing authority Jean-Marie Dru.

To put it simply, disruption is about uncovering the culturally embedded biases and conventions that shape standard approaches to business thinking and get in the way of clear, creative thinking. It's about shattering those biases and conventions and setting creativity free to forge a radical new vision of a product, brand, or service. It's about spearheading change rather than reacting to it.

In Disruption, Dru shows you how to harness the enormous potential of this concept. He introduces innovative strategies for breaking down creative barriers and shows you how to analyze traditional approaches from new perspectives. Next, he provides valuable tools for identifying and cataloging conventions, including "what if," "multicultural analysis," and the "disruption bank." He then demonstrates-with the help of dozens of galvanizing examples from around the world-how to apply this knowledge systematically to create innovative competitive strategies, marketing campaigns, and operations plans that can revitalize your company or department.

Disruption is must reading for all advertising and marketing professionals, as well as business people who understand the value of creativity.

Praise for Disruption

"Dru offers not just a convincing context but a successful methodology for breaking out of creative ruts. There's nothing like stirring up a little turbulence to get new thoughts flying. In this book, Dru tells how to pump new energy into brands, with fresh, even revolutionary thinking." -Aldo Papone Senior Advisor, American Express Company

"Dru's advertising theories in Disruption are nontraditional, which is exactly what you need to regain the interest and trust of today's consumers." -Scott Bedbury Senior Vice President, Marketing, Starbucks Coffee Company

"Disruption is all about risk-taking, trusting your intuition, and rejecting the way things are supposed to be. Disruption goes way beyond advertising, it forces you to think about where you want your brand to go and how to get there." -Richard Branson Founder and Chairman of Virgin Group of Companies.

"I read Disruption with admiration and recognition. The neat marketing premise of disruption, as articulated, is brilliant. The case studies are compelling . . . making this an unusually easy read." -Owen J. Lipstein Editor-in-Chief, Psychology Today, Spy, Mother Earth News.

"I enjoyed reading Jean-Marie Dru's book and found myself nodding my head rather than nodding off. It's a timely and well-argued reminder of the need to be different." -David Abbott Chairman, Abbott Mead Vickers BBDO Ltd.

"Dru offers a truly absorbing compendium of the what, how, and why of creating advertising that takes consumers by surprise-advertising that is different but effective. He offers a distinctive approach to discovering unconventional but sensible ideas for brands and for the advertising that supports them -in print, TV, or the Internet." -Stephen A. Greyser Professor of Marketing/Communications, Harvard Business School.

"Disruption is a catalyst of the imagination, an invaluable guide for rejecting conventionality, ideas which have always been at the heart of MTV." -Bill Roedy CEO, MTV International.
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Art made to attach to buildings or to be given away? Wearable art for street demonstrations or art that sets up a booth at a trade show? This is the art of the interventionists, who trespass into the everyday world to raise our awareness of injustice and other social problems. These artists don't preach or proselytize; they give us the tools to form our own opinions and create our own political actions. The Interventionists, which accompanies an exhibit at MASS MoCA, serves as a handbook to this new and varied work. It's a user's guide to art that is exciting, provocative, unexpected, inspiring (artistically and politically), and fun. From Michael Rakowitz's inflatable homeless shelter and William Pope.L's "Black Factory" truck with pulverizer, gift shop, and giant inflatable igloo to the Biotic Baking Brigade's political pie-throwing, the art of The Interventionists surveys a growing genre and offers a guide for radical social action.

The book classifies the artists according to their choice of tactics: the Nomads, who create mobile projects; Reclaim the Streets, artists who act in public places; Tools for Resistance: Ready to Wear, artists who produce fashion for political action; and the Experimental University, artists whose work engages pedagogy and theory. The accompanying text includes essays by noted scholars putting the work in a broader cultural and social context as well as texts by the artists themselves..
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The sequel to the best-selling Adweek book, Disruption, this book shows the wider application of the concept as it affects vision, strategy, creativity and media marketing Jean Marie-Dru describes disruption as a universal language of change that allows advertisers from all over the world to form a common strategy. In this book, Dru explores the wide-reaching ramifications of disruption: for instance, how disruption can be seen at work in emerging, rebellious or unreceptive markets; how disruption can transform vision into insight; how disruption can affect communication and lead to cross-fertilization of ideas; how disruption relates to design; examples of disruptive companies and campaigns; and how disruption can lead to connectedness..
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This is the eBook version of the printed book. If the print book includes a CD-ROM, this content is not included within the eBook version

Master the #1 Principle for Long-Term Market Dominance! The Phoenix Principle

 

Some companies can’t change in response to market disruptions. Those companies die. Other companies do respond...eventually. They survive, but they see their profits squeezed, their growth flattened. Then,there are the long-term winners: companies that create their own disruptions and thrive on change. In Create Marketplace Disruption, Adam Hartung shows how to become one of those rare companies, creating lasting growth and profits.

This book reveals why so many companies behave in ways that are utterly incompatible with long-term success...and why even “good to great” companies are struggling for air. You’ll discover how to reposition your organization away from the Flats and Swamps of traditional Defend and Extend Management and back into the Rapids of accelerated growth. Hartung demonstrates how to attack competitors’ Lock-ins, make their Success Formulas obsolete, and create the White Space needed to invent your own new formulas for success.

Create Marketplace Disruption shows how disrupting yourself is critical to reaping the benefits of market changes, and part of a process that executives and strategists can reproduce over and over again for improved results.

 

How we got into this mess–and how to get out of it

The myth of perpetuity and the dark side of success

 

Reinventing success: no more Defend and Extend
Creating your new Success Formulas and keeping them competitively advantaged

 

Why “thinking outside the box” doesn’t work
First, get outside the box. Then, think!

 

Maintaining ”The Phoenix Principle” for long-term success
Practicing Disruption until it comes naturally

 

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Renegade business strategist, charismatic Macintosh evangelist, and religiously read columnist for Macworld magazine, Kawasaki has written the first and only take-no-prisoners battle plan to help companies get and keep the upper hand. Foreword by "Dilbert" creator, Scott Adams. Line drawings & photos..
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The lifeblood of any business is the timely delivery of products and services. In the best possible world, if one plans accordingly, disruptions never occur. However, in the real world, disruptions do and will occur and the best business plans are those that anticipate and prepare for this inevitability, especially when dealing with international suppliers.

Go beyond theory -- learn how to…

Define and anticipate risk

Build a resilient supply chain

Mobilize in the face of impending disaster

Make a full and quick recovery 

Supply Chain Risk Management: Minimizing Disruptions in Global Sourcing provides a detailed road map for the efficient delivery of products and services, while taking into account the high probability of costly delays and stoppages. With candid input from suppliers, automotive and retail companies, and professional consultants, this work delivers a pragmatic approach to managing supply chain risk in an era of globalization.

With Proper Prior Planning

Potential Disasters Become Mere Inconveniences

All executives and managers share a common goal of reducing costs, streamlining processes and increasing profits. Within these pages, you will discover a winning game plan for efficiently navigating the complexities of supply chain risk in today’s global marketplace..
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Decoys and Disruptions is the first comprehensive collection of writings by American artist and critic Martha Rosler. Best known for her videos and photography, Rosler has also been an original and influential cultural critic and theorist for over twenty-five years. The writings collected here address such key topics as documentary photography, feminist art, video, government patronage of the arts, censorship, and the future of digitally based photographic media. Taken together, these thirteen essays not only show Rosler's importance as a critic but also offer an essential resource for readers interested in the issues confronting contemporary art. The essays in this collection illustrate Rosler's ongoing investigation into means of exposing truth and provoking change, providing a retrospective of characteristic issues in her work.

Mixing analysis and wit, Rosler challenges many of the fundamental precepts of contemporary art practice. Her influential essay "In, around, and afterthoughts: on documentary photography" almost single-handedly dismantled the myth of liberal documentary photography when it appeared. Many of the essays in this volume have had a similarly wide-ranging influence; others are published here for the first time. Illustrating the essays are 81 images by Rosler and other artists and photographers..
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