This
digital document is an
article from Food Processing,
published by Putman Media, Inc. on
January 1, 1996. The length of the
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From the supplier: Chicago, IL-based Vienna Beef Co. has been posting double-digit growth in profits due to its highly practical marketing strategy. The company, which has about 60 different options of hot dogs and Polish sausages, utilizes the potentials of the area's hot dog vendors instead of spending large amounts of money on image advertising. It also capitalizes on its sports sponsorship programs with sports venues and consumer tie-in promotions with strong local brands and even with non-food retailers.
Citation DetailsTitle: No hot dogging for Vienna Beef marketers. (Vienna Beef Co.)(Company Profile)
Author: Mary Ellen Kuhn
Publication:Food Processing (Magazine/Journal)
Date: January 1, 1996
Publisher: Putman Media, Inc.
Volume: v57
Issue: n1
Page: p44(3)
Article Type: Company Profile
Distributed by Thomson Gale.
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