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This digital document is an article from Multinational Monitor, published by Essential Information, Inc. on January 1, 1999. The length of the article is 2523 words. The page length shown above is based on a typical 300-word page. The article is delivered in HTML format and is available in your Amazon.com Digital Locker immediately after purchase. You can view it with any web browser.

From the supplier: The growing use of direct-to-consumer (DTC) advertising by pharmaceutical firms poses dangers to consumers. This is because the Food and Drug Administration has no clear regulations that directly address the problems inherent in DTC advertising. DTC advertising expenditures by drug companies increased from $25 million in 1988 to over $225 million in 1994. In 1996, the total reached $610 million and in 1998 it rose to more than $1 billion. While supporters of DTC prescription advertising claim its purpose is to educate the consumers, critics argue that DTC advertisements are often misleading.

Citation Details
Title: Peddling pills: the rise of direct-to-consumer prescription drug advertising and the dangers to consumers.(Commercialism Run Amok)(Cover Story)
Author: Larry Sasich
Publication:Multinational Monitor (Refereed)
Date: January 1, 1999
Publisher: Essential Information, Inc.
Volume: 20 Issue: 1-2 Page: 23(5)

Article Type: Cover Story

Distributed by Thomson Gale.
Price: $5.95 [Notify me when price goes down.]

The social acceptance of tobacco use obscures the fact that it is the single greatest preventable cause of death in the U.S., and approximately 80% of those who use tobacco products began using them before the age of 18. Indeed, tobacco companies in the past routinely targeted youth in their marketing and advertising, hoping to hook kids young and keep them with their original brand. Snell explores the tobacco industry's campaign to attract youth smokers and provides an overview of the FDA's investigation of the tobacco industry and how those investigations revealed the industry's deceptions and their specific intent to target youth. As a result, many anti-smoking advocacy groups and youth-led programs have sprung up to educate other youths about the deadly nature of tobacco addiction and the industry's marketing strategies. Parents, teens, teachers, and community and policy leaders here find an engaging, thoughtful, and informative discussion of a problem that has vexed this country for decades. As a result of the Master Settlement with the tobacco industry, many states have developed comprehensive programs that have resulted in a substantial decline in youth tobacco use. While national efforts at tobacco regulation have largely failed, local tobacco control efforts have mostly been successful. Snell shows that the future of youth tobacco policy depends on the continued funding of tobacco prevention programs at the state and local level and illustrates that there is considerable evidence that the tobacco industry is shifting its marketing approach to minority populations and developing nations..
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