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Zealand Management,
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Citation DetailsTitle: Corporate events come of age: stand and deliver: no longer an afterthought, just a bit of entertainment for the troops or a 'thank you' to key customers, conferences and events are increasingly an integral part of a company's marketing and branding strategy. What's driving the changes?(CONFERENCE & SEMINARS)
Author: Toni Myers
Publication:New Zealand Management (Magazine/Journal)
Date: April 1, 2007
Publisher: Thomson Gale
Volume: 54
Issue: 3
Page: 62(4)
Distributed by Thomson Gale.
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