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American Journalism Review,
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Citation DetailsTitle: Why do people read newspapers? A massive research effort by the NAA- and ASNE-backed Readership Institute endeavored to find out. Now newspapers are heeding some of the findings in an effort to reverse the persistent circulation slide.
Author: Carl Sessions Stepp
Publication:American Journalism Review (Refereed)
Date: December 1, 2003
Publisher: University of Maryland
Volume: 25
Issue: 8
Page: 64(6)
Distributed by Thomson Gale.
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