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Citation DetailsTitle: Where's the incentives? Branding from the inside out: how to motivate your employees so that they participate enthusiastically in your next promotion or marketing campaign.(Campaigns)(Cover Story)
Author: Janet Bigham Bernstal
Publication:ABA Bank Marketing (Magazine/Journal)
Date: December 1, 2004
Publisher: Bank Marketing Assn.
Volume: 36
Issue: 10
Page: 18(7)
Article Type: Cover Story
Distributed by Thomson Gale.
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