Books about Eradicating from Amazon.com

The world's most exciting, fastest-growing new market? It's where you least expect it: at the bottom of the pyramid Collectively, the world's billions of poor people have immense entrepreneurial capabilities and buying power. You can learn how to serve them and help millions of the world's poorest people escape poverty.

It is being done-profitably. Whether you're a business leader or an anti-poverty activist, business guru Prahalad shows why you can't afford to ignore "Bottom of the Pyramid" (BOP) markets.

In the book and accompanying CD videos, Prahalad presents...

Why what you know about BOP markets is wrong A world of surprises-from spending patterns to distribution and marketing

Unlocking the "poverty penalty"

The most enduring contributions your company can make Delivering dignity, empowerment, and choice-not just products

Corporations and BOP entrepreneurs Profiting together from an inclusive new capitalism

"C. K. Prahalad argues that companies must revolutionize how they dobusiness in developing countries if both sides of that economic equation areto prosper. Drawing on a wealth of case studies, his compelling new bookoffers an intriguing blueprint for how to fight poverty with profitability." Bill Gates, Chairman and Chief Software Architect,Microsoft

"The Bottom of the Pyramid belongs at the top of the reading list forbusiness people, academics, and experts pursuing the elusive goal ofsustainable growth in the developing world. C. K. Prahalad writes withuncommon insight about consumer needs in poor societies andopportunities for the private sector to serve important public purposes whileenhancing its own bottom line. If you are looking for fresh thinking aboutemerging markets, your search is ended. This is the book for you." Madeleine K. Albright, Former U.S. Secretary of State

"Prahalad challenges readers to re-evaluate their pre-conceived notionsabout the commercial opportunities in serving the relatively poor nations ofthe world. The Bottom of the Pyramid highlights the way to commercialsuccess and societal improvement--but only if the developed worldreconceives the way it delivers products and services to the developingworld." Christopher Rodrigues, CEO, Visa International

"An important and insightful work showing persuasively how the privatesector can be put at the center of development, not just as a rhetoricalflourish but as a real engine of jobs and services for the poor." Mark Malloch Brown, Administrator, United Nations Development Programme.
Price: $10.93 [Notify me when price goes down.]

From the author of Educating for the New World Order and its sequel Microchipped: How the Education Establishment Took Us Beyond Big Brother .
Price: $12.95 [Notify me when price goes down.]

As a religious sect, the Anabaptists were seen to practice unusual rituals and follow an eccentric set of beliefs One story, for instance, purports that an Anabaptist prophet, claiming to have visited heaven, persuaded his followers to run naked through the streets of Amsterdam. Eradicating the Devil's Minions investigates these beliefs in the context of Reformation Europe, a time in which persecution, religious intolerance, and witch-hunting were rampant.

Focusing primarily on the Habsburg-controlled regions of Europe, Gary K. Waite argues that the persecution of Anabaptists did not go hand-in-hand with the outbreak of witch-hunts in the mid-sixteenth century. Rather, as distrust of Anabaptists predated the first major witch panic of 1562-63, Waite suggests that the virulent propaganda against Anabaptist heretics helped convince governments of the existence of a diabolical threat. Although Anabaptists rejected religious magic, they were consistently demonized by Catholic and Lutheran polemicists.

Eradicating the Devil's Minions is an investigation into the roots of religious intolerance in Reformation Europe, and a unique examination of mass hysteria and social extremism.

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Price: $44.17 [Notify me when price goes down.]