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Media Planning Workbook
Help your students master the skills and techniques needed to research, plan, and buy advertising media. By working through carefully constructed exercises, they'll learn how to apply their knowledge of how media are selected and make well-informed media buying decisions.. . Over 30 assignments, complete with in-depth discussions, cover the entire range of media problems including market analysis, media analysis, and media strategy..
Price: $25.21
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Budgeting, Financial Management, and Acquisition Reform in the U.S. Department of Defense (PB) (Research in Public Management)
In this book we have introduced the basics of the federal budget process, provided an historical background on the foundation and development of the budget process, indicated how defense spending may be measured and how it impacts the economy, described and analyzed how Planning, Programming, Budgeting and Execution System (PPBES) operates and should function to produce the annual defense budget proposal to Congress, analyzed the role of Congress in debating and deciding on defense appropriations and the politics of the budgetary process including the use of supplemental appropriations to fund national defense, analyzed budget execution dynamics, identified the principal participants in the defense budget process in the Pentagon and military commands, assessed federal and Department of Defense (DoD) financial management and business process challenges and issues, and described the processes used to resource acquisition of defense war fighting assets, including reforms in acquisition and linkages between PPBES and the defense acquisition process..
Price: $45.99
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The Good Life and Its Discontents: The American Dream in the Age of Entitlement
A New York Times Business Book Bestseller "Shrewd and optimistic . . . [The Good Life and Its Discontents] combines first-rate analysis with persuasive historical, political and sociological insights." --The New Republic Today Americans are wealthier, healthier, and live longer than at any previous time in our history. As a society, we have never had it so good. Yet, paradoxically, many of us have never felt so bad. For, as Robert J. Samuelson observes in this visionary book, our country suffers from a national sense of entitlement--a feeling that someone, whether Big Business or Big Government, should guarantee us secure jobs, rising living standards, social harmony, and personal fulfillment. In The Good Life and Its Discontents, Samuelson, a national columnist for Newsweek and the Washington Post, links our rising expectations with our belief in a post-Cold War vision of an American utopia. Using history, economics, and psychology, he exposes the hubris of economists and corporate managers and indicts a government that promises too much to too many constituencies. Like David Reisman's The Lonely Crowd and John Kenneth Galbraith's The Affluent Society, the result is a book that defines its time--and that is sure to shape the national debate for years to come. "A smart, balanced epitaph for an era--with a few clues for what's ahead." --Business Week "Lucid [and] nonsectarian . . . Samuelson traces how the reasonable demand for progress has given way to the excessive demand for perfection." --The New York Times.
Price: $9.55
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Blood Money: Wasted Billions, Lost Lives, and Corporate Greed in Iraq
It was supposed to be quick and easy. The Bush Administration even promised that it wouldn't cost American taxpayers a thing-Iraqi oil revenues would pay for it all. But billions and billions of dollars, and thousands of lives, later, the Iraqi reconstruction is an undeniable failure. Iraq pumps out less oil now than it did under Saddam. At best, Iraqis average all of twelve hours a day of electricity. American soldiers lack body armor and adequate protection for their motor vehicles.Increasingly worse off, Iraqis turn against us. Increasingly worse off, our troops are killed by a strengthening insurgency.As T. Christian Miller reveals in this searing and timely book, the Bush Administration has fatally undermined the war effort and our soldiers by handing out mountains of cash not to the best companies for the reconstruction effort, but to buddies, cronies, relatives and political hacks-some of whom have simply taken the money and run with it.Blistering, brilliant and shocking, this will be the breakout title when it comes to Iraq books, and the catalyst for national debate..
Price: $2.31
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Budget Tools: Financial Methods in the Public Sector
This unique supplement and workbook with a companion CD, perforated pages, and an array of exercises gives students the opportunity to master the application of budgeting concepts. While theory plays an important role in any budgeting course, students need the ability to translate theory into practice and to feel comfortable reading, analyzing, and creating budgets. Focusing on budgeting at all levels of government, as well as at non-profits, the authors improve students spreadsheet literacy while having them work with real budgeting data. Exercises and problems, class-tested and proven to work, cover a range of topics and skills such as historical analysis, forecasting, cost analysis, pension analysis, performance-based budgeting, debt structure and management, cash flow estimates and variance analysis, classifying and categorizing data, as well as memo writing and multi-year planning. .
Price: $39.95
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Blank Check: The Pentagon's Black Budget
Based on a Pulitzer Prize-winning series of articles, this is a thorough, astonishing expose of the "Black Budget"--a 36-billion-dollar cache used by the Pentagon to fund its own agenda of top-secret weapons and wars..
Price: $19.70
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Hamilton's Blessing: The Extraordinary Life and Times of Our National Debt
Measured at the staggering amount of $5.1 trillion (and growing every day) the national debt is unfathomable to most Americans. What we may not realize is that the United States was born out of debt. After the Revolution, the brilliant Alexander Hamilton was less interested in paying down the Revolutionary war debt than in using it to create a vibrant national economy. "If it is not excessive," he declared, "a national debt will be to us a national blessing." In a fascinating narrative brimming with colorful characters, historical accidents, and American ingenuity, business historian John Steele Gordon leads us on a tour of an American institution whose largely unknown story has been integrally entwined with our country's destiny. At key points in U.S. history, Gordon shows how the national debt has been a potent instrument of fiscal policy in keeping the world safe for democracy. But how much debt is too much? At a time when we despair of balancing even a single year's budget, Hamilton's Blessing provides much needed perspective - and hope. * Author writes the "Business of America" column in American Heritage magazine and is heard often on public radio's "Marketplace." .
Price: $9.00
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