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MASS COMMUNICATION THEORY: FOUNDATIONS, FERMENT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explains the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry's future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course..
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The thirteen original essays in this book examine the status and development of the sciences in the eighteenth century. The last generation has seen a revolution in the methodology adopted by historians of science: The development of science is no longer described as a steady progress towards truth - certainties have given way to questions. The essays in this volume scrutinize these changing perspectives in historiography and recommend paths for future study. The eighteenth century has been a neglected and much-misunderstood era in the development of science, all too often viewed as something of a trough between the towering achievements of the 'Scientific Revolution' and the nineteenth century. Yet it was a period of notable developments; it saw the establishment of such fields as electricity and heat, the 'chemical revolution', the new science of gases, the isolation of oxygen, the nebular hypothesis in cosmology, the foundation of rational mechanics, and the birth pangs of biology, geology and psychology. It was, indeed, an age when knowledge was in ferment..
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Ferment in the Intercultural Field: Axiology/Value/Praxis, Volume 26 of The International and Intercultural Communication Annual examines how the field of intercultural communication has encouraged new techniques in the area of research. Editors William J. Starosta and Guo-Ming Chen, along with a diverse group of distinguished contributors, recall the 1983 topical issue of The Journal of Communication that reported a critical turn and a shift of paradigms in communication research.

 

Offering a postmodern critique of some of the more common approaches to research, this volume treats the researcher as an instrument and welcomes multiple voices in research, invites critique and self-reflection, rethinks rhetoric, categorizes research assumptions, and considers the researched a partner in a research conversation. Ferment in the Intercultural Field critiques western perspectives and looks for applications that will improve intercultural frictions and misunderstandings. The volume also includes analyses that speak to "ferment" in terms of axiology, values, and praxis.

Recommended for scholars and researchers in the area of intercultural communication, Ferment in the Intercultural Field is also a vital resource for upper-level undergraduate and graduate communication students.

 

About the Editors:

William J. Starosta,Ph.D., teaches coursework in intercultural communication, qualitative research, and rhetoric at Howard University. He has held elective office in two professional societies and is founding editor of the Howard Journal ofCommunications. He presently conducts research in inter-ethnic conflict, intercultural rhetoric, and intercultural communication theory.

 

Guo-Ming Chen, Ph.D., is Professor of Communication Studies at the University of Rhode Island. He was the recipient of the 1987 Outstanding Dissertation Award presented by the SCA International and Intercultural Communication Division. His primary research interests are in intercultural/organizational communication, including the areas of global communication, communication competence, conflict management, and cultural values and language.

 

 

 

 

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