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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick..
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In nineteenth-century China, in a remote Hunan county, a girl named Lily, at the tender age of seven, is paired with a laotong, “old same,” in an emotional match that will last a lifetime The laotong, Snow Flower, introduces herself by sending Lily a silk fan on which she’s painted a poem in nu shu, a unique language that Chinese women created in order to communicate in secret, away from the influence of men. As the years pass, Lily and Snow Flower send messages on fans, compose stories on handkerchiefs, reaching out of isolation to share their hopes, dreams, and accomplishments. Together, they endure the agony of foot-binding, and reflect upon their arranged marriages, shared loneliness, and the joys and tragedies of motherhood. The two find solace, developing a bond that keeps their spirits alive. But when a misunderstanding arises, their deep friendship suddenly threatens to tear apart..
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Addison-Wesley is proud to celebrate the Tenth Edition of Elementary Statistics. This text is highly regarded because of its engaging and understandable introduction to statistics The author's commitment to providing student-friendly guidance through the material and giving students opportunities to apply their newly learned skills in a real-world context has made Elementary Statistics the #1 best-seller in the market.

Students learning from Elementary Statistics should have completed an elementary algebra course. Although formulas and formal procedures can be found throughout the text, the emphasis is on development of statistical literacy and critical thinking.

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Fresh from his “spectacular” (Cleveland Plain Dealer) debut in Dark of the Moon, investigator Virgil Flowers takes on a puzzling—and most alarming—case, in the new book from the #1 bestselling author.

John Sandford’s introduction of Minnesota Bureau of Criminal Apprehension investigator Virgil Flowers was an immediate critical and popular success: “laser-sharp characters and a plot that’s fast and surprising” (Cleveland Plain Dealer); “an idiosyncratic, thoroughly ingratiating hero” (Booklist). Flowers is only in his late thirties, but he’s been around the block a few times, and he doesn’t think much can surprise him anymore. He’s wrong.

It’s a hot, humid summer night in Minnesota, and Flowers is in bed with one of his ex-wives (the second one, if you’re keeping count), when the phone rings. It’s Lucas Davenport. There’s a body in Stillwater—two shots to the head, found near a veteran’s memorial. And the victim has a lemon in his mouth.

Exactly like the body they found last week.

The more Flowers works the murders, the more convinced he is that someone’s keeping a list, and that the list could have a lot more names on it. If he could only find out what connects them all . . . and then he does, and he’s almost sorry he did.

Because if it’s true, then this whole thing leads down a lot more trails than he thought—and every one of them is booby-trapped.

Filled with the audacious plotting, rich characters, and brilliant suspense that have always made his books “compulsively readable” (Los Angeles Times), this is vintage Sandford..
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With more than 130,000 copies sold since its original publication, The Well-Tended Perennial Garden has proven itself to be one of the most useful tools a gardener can have. Now, in this expanded edition, there's even more to learn from and enjoy. This is the first, and still the most thorough, book to detail essential practices of perennial care such as deadheading, pinching, cutting back, thinning, disbudding, and deadleafing, all of which are thoroughly explained and illustrated. More than 200 new color photographs have been added to this revised edition, showing perennials in various border situations and providing images for each of the entries in the A-to-Z encyclopedia of important perennial species. In addition, there is a new 32-page journal section, in which you can enter details, notes, and observations about the requirements and performance of perennials in your own garden. Thousands of readers have commented that The Well-Tended Perennial Garden is one of the most useful and frequently consulted books in their gardening libraries. This new, expanded edition promises to be an even more effective ally in your quest to create a beautiful, healthy, well-maintained perennial garden..
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Eight years ago, Abby Knight babysat for a problem teen named Elizabeth Today, Elizabeth’s back, with a new name (Libby) and a whole new life (stolen)—namely, one that already belongs to Abby. Libby’s even trying to steal Abby’s boyfriend, Marco. But imitation really becomes the sincerest form of trouble when Abby finds herself the accused dupe in a bizarre murder plot..
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Kevin Trudeau blows the lid off a nest of deception and double standards concerning general and individual health in this new book, "Natural Cures 'They' Don't Want You To Know About." Kevin has risked government prosecution to bring you the full story of an intricate conspiracy.

From the retail supermarket outlets of huge, publicly traded corporations comes processed, manipulated, engineered "food products" - produced by other wings of the same corporation. These artificial, toxic treats are then sold with the blessings of the Federal Trade Commission and Food and Drug Administration - government organizations charged with safeguarding the public good - laying the foundations for future disease and chronic ill-health for the consumer, and a guaranteed source of revenue for the medical and pharmaceutical sectors.

Kevin reveals the shocking truth of how drugs - which are being advertised directly to the consumer, pushing their use to an all-time high - are actually the cause of illness and disease climbing to near epidemic levels.

And, though it sounds dire, Kevin offers a light in the darkness and directs the reader to scores and scores of alternative therapies, medical practices, philosophies and - most importantly - potential cures that help your body regain its natural state of health and vibrancy.

So follow Kevin on an amazing journey through the behind-the-scenes world of corporate sponsored "nutrition" and "health," and learn about "Natural Cures 'THEY' Don't Want You To Know About.".
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