Books about Followers from Amazon.com

“Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning ...”—David Bohnett, Chairman and Founder of GeoCities

A handsome edition of the original 1981 text, this 20th Anniversary Edition makes available to business and marketing professionals—including tens of thousands of Ries and Trout groupies, worldwide—the work that forever changed the way marketing strategy is done. This new edition features commentary from the authors that offers fresh insight into why “positioning” a product in a prospective customer’s mind is still the most important strategy in business, and includes numerous examples of campaigns that followed, or didn’t follow, Ries and Trout’s thinking..
Price: $14.05 [Notify me when price goes down.]

The first book in The Navigator Reference Library, The Complete Book of Discipleship, is the definitive A to Z resource on discipleship and disciple making for every Christian..
Price: $10.30 [Notify me when price goes down.]

Christ’s command to the church is clear: “Go, therefore, and make disciples of all nations ..” It is in building disciples--helping others to embrace Jesus Christ as Savior and Lord, mature in him, and then lead others to do the same--that the Kingdom grows. And when the Kingdom grows, churches do, too.

In Growing True Disciples, respected author and researcher George Barna helps pastors and leaders assess how their churches are doing in fulfilling their role as disciplemakers. And he reveals models and examples that will equip churches to dramatically increase their effectiveness. As a result, your church can begin to see more involved members who want to live out their faith in submission to God, and joyfully share their resources to fulfill Christ’s commission..
Price: $13.06 [Notify me when price goes down.]

Why is the Gospel of Love dividing America? Fed up with the angry, strident language filling the airwaves that has come to represent the Christian faith, author, director, and follower Dan Merchant set out to explore the collision of faith and culture in America. What is all this fighting really about? The book and upcoming documentary represent a two-year effort to "join the battlefield in hopes of getting a conversation started." The result is a book full of offbeat observations, fun anecdotes, comedic bits and in-depth interviews. From Dan's hilarious bumper-sticker interviews with folks on the street to his unique "Confession Booth" event inspired by his meeting with Tony, the Beat Poet, from Blue Like Jazz, he delves into all the hot button issues with candor, humor and balance.

Includes exclusive interviews with Al Franken, Rick Santorum, Tony Campolo, conservative radio host Michael Reagan, USA Today columnist Tom Krattenmaker, Pastor Rick Warren, and even Sister Mary Timothy of the Sisters of Perpetual Indulgence as well as many more..
Price: $6.90 [Notify me when price goes down.]

There is no leader without at least one follower - that's obvious But this groundbreaking volume is the first to provide a sweeping view of followers both in their own right - and in relation to their leaders. It deliberately departs from the leader-centric approach that has for too long dominated our thinking about leadership and management.

Barbara Kellerman argues that followers have always mattered more than we generally understand - and that they matter more now than they ever did before. Moreover the trend is accelerating. Followers are becoming more important, and leaders less.

Through gripping stories about a range of people and places--from multinational corporations such as Merck, to Nazi Germany, to the American military after 9/11--Kellerman makes all-important distinctions among five different types of followers: Isolates, Bystanders, Participants, Activists, and Diehards. And she explains the significance not only of how they relate to their leaders, but also of how they relate to each other.

Followership enables us to see how people with relatively fewer sources of power, authority, and influence matter. They matter when they do something - and they matter even when they do little or nothing. In these rapidly changing times, and as Kellerman makes crystal clear, to fixate on leaders at the expense of followers is to do so at our peril. The latter are every bit as important as the former - which makes this book required reading for superiors and subordinates alike.

Barbara Kellerman's exciting book Followership offers breakthrough insights into why and how people relate to their leaders and focuses on the importance of the relationship between leaders and followers. Every leader should read this book to understand how to become more effective in leading.

-Bill George, author of True North: Discover Your Authentic Leadership.
Price: $16.99 [Notify me when price goes down.]

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Price: $10.51 [Notify me when price goes down.]

Bart Ehrman, author of the highly popular books Truth and Fiction in The Da Vinci Code, Lost Christianities, and the New York Times bestseller Misquoting Jesus, here takes readers on another engaging tour of the early Christian church, illuminating the lives of Jesus' most intriguing followers: Simon Peter, the Apostle Paul, and Mary Magdalene.
What does the Bible tell us about each of these key followers of Christ? What legends have sprung up about them in the centuries after their deaths? Was Paul bow-legged and bald? Was Peter crucified upside down? Was Mary Magdalene a prostitute? In this lively work, Ehrman separates fact from fiction, presenting complicated historical issues in a clear and informative way and relating vivid anecdotes culled from the traditions of these three followers. He notes, for instance, that there is no evidence to suggest that Mary Magdalene was a prostitute (this legend can be traced to a sermon preached by Gregory the Great five centuries after her death), and little reason to think that she was married to Jesus. Similarly, there is no historical evidence for the well-known tale that Peter was crucified upside down.
A serious book but vibrantly written and leavened with many colorful stories, Peter, Paul, and Mary Magdalene will appeal to anyone curious about the early Christian church and the lives of these important figures.
"An informed but breezy look at the myths surrounding Jesus' most influential followers.... This book contains valuable historical scholarship. It also encourages readers to approach the Scriptures with fresh and enlightened eyes."
--Christian Science Monitor.
Price: $7.94 [Notify me when price goes down.]

Bringing together recent archeological discoveries and the best contemporary scholarship, Kenneth Hanson, Ph.D. tells a fascinating story that goes mostly untold in the New Testament about the ultimate fate of Jesus mother, brothers, sisters, and closest followers. The story of the Jerusalem Church led by Jesus brother James is dropped as the scriptural spotlight follows the ministry of Paul. Now, using the latest discoveries, including some of his own original research, Professor Hanson picks up the story where the Bible leaves off, answering a question that many Christians have long asked: Whatever happened to Jesus family and this original Christian movement based in Jerusalem? Hanson's startling conclusion: It appears the followers of the Way of Jesus spearheaded a powerful revival of devotion within Judaism. Far from disappearing, this movement profoundly influenced the subsequent development of the Jewish faith, and, as Hanson shows, its legacy continues within Judaism, thriving into the twenty-first century..
Price: $16.50 [Notify me when price goes down.]

In this engaging guide, Jonathan Morrow encourages students to consider and engage the issues they will face in the dorm, on campus, and in the college classroom. A great gift idea for all high school graduates!.
Price: $3.95 [Notify me when price goes down.]