Books about Forewords from Amazon.com

This definitive guide, revised and updated with over 25% new material, empowers cancer patients and their loved ones to move beyond their disease Greg Anderson, a cancer survivor, has designed this book for the recently diagnosed, those with recurring symptoms, and those who are well but have a lingering fear that the disease may strike again.

Informative and inspiring, Cancer: 50 Essential Things to Do goes hand-in-hand with the patient's medical treatment and is an invaluable roadmap to recovery. Filled with practical, healing "action steps" that have been used by thousands of cancer survivors, the revised edition also contains important new information--including recently approved medical treatment options, updated cancer research, and Internet resources--geared toward making sense of the fast-changing world of cancer treatment and recovery.

* Preface by Kenneth Cooper, M.D., M.P.H.
* Foreword by O. Carl Simonton, M.D.

"Expert instruction and loving encouragement--the wisdom of someone who has made the journey from near death to a healed life."--Bernie Siegel, M.D..
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The age of the faceless corporation is over. In the new business era of the twenty first century, great brands and products must evoke a dynamic personality in order to attract passionate customers Although many organizations hide their personality behind layers of packaged messaging and advertising, social media guru and influencer Rohit Bhargava counters that philosophy and illustrates how successful businesses have redefined themselves in the new customer universe.

Personality Not Included is a powerhouse resource packed with bold new insights that show you how to shed the lifeless armor of your business and rediscover the soul of your brand. Sharing stories from the ethos of the world's weirdest city, to how Manga has taken the comic book industry by storm, to showcasing brands like Intel, Boeing, ING, and Dyson, Bhargava shows you why personality matters from the inside out.

In Part One, you'll be introduced to the key components to building a personality and learn how to:

• Recognize the greatest myth that most marketers blindly follow, and how to get past it
• Use the “UAT Filter” to understand the personality of your organization and products in order to develop a communication strategy that drives your marketing
• Create your company's “marketing backstory” using techniques pioneered by Hollywood screenwriters
• Harness the influence of “accidental spokespeople” and use it to your advantage
• Navigate the roadblocks of using personality that come from bosses, peers, investors, and lawyers, without getting fired or flamed
• Pinpoint and capitalize on the moments where personality can make a difference

Part Two is packed with guides, tools, and techniques to help you flawlessly implement your plan. It features practical, step-by-step lessons that help you effectively move from theory to action, and includes a valuable collection of guides, checklists, question forms, printable resources, and more.

Don't be another faceless company-learn the new rules for succeeding in the social media era with Personality Not Included.

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Price: $12.70 [Notify me when price goes down.]

Powerful testimonies of Evangelicals who became Catholic These eleven personal conversion accounts are unlike any you've ever read. They're packed with biblical, theological, and historical proofs for Catholicism. Each year thousands of atheists, Evangelicals, Mormons, Fundamentalists, and Pentecostals are being surprised by Catholic truth and these converts tell you why. In his foreword Scott Hahn described his reaction to "Surprised by Truth":

"While reading each of these incredible journeys I laughed, cried, grunted affirmations, and basically relived my own journey into the Catholic Church. I heard echoes of my own struggles in their words. I relived the anguish I experienced on that lonely and sometimes frightening path of conversion, and I relived the deep, abiding joy of coming home. But enough, Read these stories. They're prayerful, heavy-on-doctrine, evangelical, scriptural witnesses of people who discovered that what they had once thought was the most 'unbiblical' church is really the Church of the Bible.".
Price: $3.81 [Notify me when price goes down.]

Music exec offers an affordable, no-nonsense guide to the basics and beyond. Music publishing is one of the most complex parts of the music business and yet it can be the most lucrative area of income for musicians Expert and industry veteran Randall Wixen presents a clear, concise approach on how music publishing works today. It is written for the lay musician/songwriter but contains enough substance to be worthwhile for those already holding positions within the business. Topics covered include everything from mechanical, performing and synch rights to sub-publishing, foreign rights, copyright basics, types of publishing deals, advice on representation, and more. Get a view from the top, in plain English. * All aspiring musicians desire to know this side of the business * Famous artists lend quotes and personal stories to illustrate concept * Author is a guest lecturer so the book is organized for classroom use as well.
Price: $11.79 [Notify me when price goes down.]

Between the challenges of escalating competition, well-informed clients, and dismal customer service, today's marketplace is becoming more and more crowded. The result is that your clients have more influence and choices than ever before. If you or your organization do not consistently satisfy and surpass their expectations, your clients will take their buying power elsewhere. It's that simple. But by establishing service excellence as your top strategic and cultural priority, you will foster the strong relationships needed to win--and retain--loyal clients.

In this breakthrough book, customer service expert Bob Livingston gives you practical tools for transforming your approach to serving clients by strengthening “how you do what you do.” Whether you're a business leader, a client service executive, a sales manager, or an individual, you can differentiate yourself from competition by adopting Livingston's simple yet proven roadmap for achieving Service Excellence.

In How You Do . . . What You Do, Livingston imparts a clear, step-by-step blueprint for transforming your culture, attitudes, and behaviors by illustrating how to:

• Develop and live your Purpose and Values
• Understand your clients' soft needs, and create plans to satisfy them
• Seek continuous improvement by stimulating creativity and innovation
• Keep your service-oriented culture growing
• Create a passion for Service Excellence

Livingston draws upon a lifetime of experience in which he has achieved measurable success helping many companies shape their service cultures--most notably CROSSMARK, an international consumer products sales and marketing agency, whose remarkable transformation stands out as one of the strongest proof statements for this methodology. Throughout, Livingston benchmarks other great companies renowned for their service excellence, including Accenture, Henry & Horne, ECRM, The Nielsen Company, TBWA\Worldwide, Four Seasons, and many others.

Properly executed, this compelling and inspirational approach to service virtually guarantees the client loyalty that will set you apart from competition, and distinguish you by How You Do . . . What You Do.

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Price: $13.55 [Notify me when price goes down.]

Get out your number 2 pencils! Bruce Blitz, professional cartoonist, television personality, and all-around enthusiastic guy, is going to teach you how to draw! The Big Book of Cartooning is a fun, comprehensive, easy-to-use guide to the basic techniques of cartooning In his Big Book, Blitz explains the process of drawing cartoons with detailed chapters that cover everything from the selection of paper and pencils to sketching animals and portraits. And don't worry if it doesn't turn out right the first time--Blitz's optimistic style and encouraging words will help smooth over the rough spots. In the forward, Bil Keane, syndicated cartoonist and creator of "The Family Circus," writes, "It is a brilliant compilation of the many basic aspects of drawing, simplified and presented in a breezy, entertaining style." Whether you're a budding young artist or an old dog still scratching out stick people, The Big Book of Cartooning can help you sketch more interesting and expressive pictures. Reading this book won't necessarily turn you into the next Gary Larson, but with a little guidance from Bruce Blitz and a lot of practice, you could be drawing better cartoons in no time! --George Laney.
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As many as 20 million Americans may have Attention Deficit Disorder In the five years since Thom Hartmann first published his pioneering book, "Attention Deficit Disorder: A Different Perception," new findings support his theory linking ADD to the genetic makeup of men and women who hunted for their food in prehistoric times. Now, Hartmann has revised his groundbreaking book to include the latest research along with surprising information on studies that link second-hand smoke to disruptive behavior. This edition has a new introduction by famed Harvard psychiatrist Edward M. Hallowell, MD, co-author of the best-selling "Driven to Distraction.:.
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Playland offers an inviting look at the historic amusement park on the shore of the Long Island Sound in Rye. This book recalls the early days and the later years of Playland, a national historic landmark

and America’s only publicly owned amusement park. Opened in 1928 as part of the newly developed Westchester County Park System, Playland originally drew crowds that arrived via automobile, bus, and steamship for the circus acts, sideshows, and rides, such as the Swooper, an oval roller coaster, and the Derby Racer, one of only two left in the United

States. An all-purpose resort, the park included a beach, bathhouse, pool, and casino with restaurants and games. Today the park draws even larger crowds—nearly a million people each season—that come for the

Dragon Coaster and other rides, Kiddyland, the indoor ice rink, the pool, the beach, and the boardwalk..
Price: $12.45 [Notify me when price goes down.]

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Price: $8.50 [Notify me when price goes down.]