Books about Guerilla from Amazon.com

We are living in what some have called a golden age of self-expression The explosion of user-created content on blogs and social networking sites moved Time magazine to name "You" their 2006 person of the year. But while we may be spending a lot more time in virtual worlds, we have not lost the urge to make our physical world more meaningful. By leaving art and ideas in public places, you can affect someone’s day—change their mood or their mind—and maybe even change the world in the process!

The Guerilla Art Kit shows how small artistic acts can start a revolution. Keri Smith, noted author of the Living Out Loud and the blog Wish Jar Journal, uses her unique drawing and handwriting style to help anyone find and release their inner artist or activist. This visually exciting activity book—full of step-by-step exercises, cut-out projects, sticker ideas, and more—has both fun assignments and handy tips to help you unleash your creative energy into the streets where you can really make an impact. From the quick exercises—leaving books for strangers to find, chalking quotes on the sidewalk—to the more involved—making a "wish tree," guerilla gardening, or making your own stencils—The Guerilla Art Kit contains everything you need to put your message out into on the world.

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Price: $9.39 [Notify me when price goes down.]

Add the Internet to Your Marketing Arsenal-Guerrilla Style!

The Father of Guerrilla Marketing, Jay Conrad Levinson, changed marketing forever when he unleashed his original arsenal of marketing tactics for surviving the advertising jungle on a shoestring budget. And now, Levinson and online marketing masters Mitch Meyerson and Mary Eule Scarborough once again show you how to beat the odds by combining the unconventional, take-no-prisoners Guerrilla Marketing approach with today's ultimate marketing weapon-the Internet.

Learn how to use the internet Guerrilla style. Level the playing field, and achieve greater online visibility. Boost traffic to your website. Convert visitors into paying clients. Capture and keep your market share, and create multiple income streams-all while saving time and money!

This complete Guerrilla Marketing online guide includes:

• The 10 most effective Guerrilla strategies
• Case studies of the five greatest online Guerrilla Marketing campaigns
• How to create a high-impact website on a budget
• Low-cost tactics for maximizing traffic
• The 12 biggest internet marketing mistakes and how to avoid them
• Creative tactics and cutting-edge tools that inspire customers to take action
• Essential information on cutting-edge technology

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Price: $14.26 [Notify me when price goes down.]

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Price: $14.62 [Notify me when price goes down.]

Documentary films have enjoyed a huge resurgence over the last few years, and there's a new generation of filmmakers wanting to get involved In addition, the digital revolution has made documentaries even more accessible to the general filmmaker. Documentary films can now be shot professionally using cheaper equipment, and smaller cameras enable the documentarian to be less intrusive and therefore more intimate in the subjects' lives. With an increasing number of documentaries making it to the big screen (and enjoying ongoing sales on DVD), the time is right for an information-packed handbook that will guide new filmmakers towards potential artistic and commercial success.

The Documentary Film Makers Handbook features incisive and helpful interviews with dozens of industry professionals, on subjects as diverse as interview techniques, the NBC News Archive, music rights, setting up your own company, the Film Arts Foundation, pitching your proposal, the Sundance Documentary Fund, the Documentary Channel, the British Film Council, camera hire, filmmaking ethics, working with kids, editing your documentary, and DVD distribution.

The book also includes in-depth case studies of some of the most successful and acclaimed documentary films of recent years, including March of the Penguins, Born Into Brothels, Control Room, Dogtown and Z Boys, My Date With Drew, and many more! The Documentary Film Makers Handbook will be an essential resource for anyone who wants to know more about breaking into this exciting field..
Price: $21.94 [Notify me when price goes down.]

The Tiger's Way: A U.S. Private's Best Chance for Survival is not just fun reading for novice riflemen; it is mission-essential information for all ranks and job descriptions The U.S. military lost on the ground to Eastern guerrillas 30 years ago, and its tactics haven't significantly changed. The Tiger's Way shows how to reverse this trend at a most opportune time. Without better tactical technique at the individual and small-unit level, U.S. forces cannot project minimal force. Without minimal force, they cannot win the hearts and minds of the people. Without winning the hearts and minds of the people, they cannot win a guerrilla war. The Tiger's Way reveals—for the first time—the state of the art in technique for every category of short-range combat. It does so through 100 illustrations, 1600 endnotes, and 31 battledrills.

But the book will also help U.S. forces to suffer fewer casualties in a total war. As Western weapons systems have become more lethal, Eastern armies have turned to tiny, surprise-oriented maneuver elements. Most now give their lowest ranks both conventional and unconventional abilities. Until the U.S. military follows suit, its nonrates will have less field skill, initiative, and tactical-decision-making experience than their Eastern counterparts. That means they will be at a decided disadvantage in any one-on-one encounter and die unnecessarily every time their firepower fails. It also means that their commanders will have trouble winning a "4th generation" war. The Tiger's Way will have a profound effect on how foreign war and homeland security are conducted in the future..
Price: $10.77 [Notify me when price goes down.]

A better time for your business starts in the next decade.

Are you ready?

In this fast and furious time machine of a book, Richard Laermer shows you how to use-and in some cases abuse-the trends of the next decade (or two) that really matter. As an author with a functional crystal ball, a veteran marketing innovator, and media master, Laermer foresees a fabulous future-if you start planning for it today.

Sometimes you see a business evolve and think, “I wish I'd thought of that.” With his trademark razor-sharp style, Laermer reveals the most functional forecasting secrets of professional trendspotters. Divided into nine categories, with more than 72 “short-short” chapters and dozens of outrageous sidebars, this captivating book shows you the ways to:

• Read the signs
• Influence the trends
• Embrace new and reject stodgy
• Anticipate change
• Ask experts the right questions
• Seek out visionaries and snub fakers
• Separate the trends from fads
• Use technology-for everything
• Cash in on being ahead of the competition!

2011: Trendspotting for the Next Decade is packed with eye-popping predictions (and realities) on how you'll live, work, play, buy, sell, talk, text, laugh, and more. You'll discover how miniscule attention spans will increase a need for velocity...how to work while you're sleeping...how to wash off mediocrity...and why today's communication devices will become obsolete. With 2011you'll learn how to participate in change instead of trailing it.

Laermer calls trends as he sees 'em-from what's dead to what's sensational to what's novel and what's next. If you're looking for surprising observations, shocking statistics, sublime insights, and wholesome food for thought--read this book.

Because this is your life...in 2011.

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Price: $9.05 [Notify me when price goes down.]

Just in time for cold and flu season comes this fun, funny and imminently practical guide to the fine art of germ avoidance

Admit it, you either are one or you know one: a person who prefers the scent of Purell to perfume, hates public restroom toilets and pushes elevator buttons with their elbow. In a word (well, two), a "Germ Freak." Well guess what—they're right!

In the bestselling tradition of the The Paranoid's Pocket Guide and The Worst Case Scenario Handbook, Allison Janse—a committed Germ Freak—gives readers the lowdown on how to avoid the common cold and survive flu season with your health and sanity intact. This is the practical information your doctor won't give you (they always say not to worry and may be giving you the latest bug by not washing their hands when they examine you!), but which you're almost literally dying to know, such as:

• How clean is my office desk? (In terms of germs, it's better to eat off a toilet seat)
• Do I have to shake that snotty person's hand? (The new etiquette says no)
• Are my hygiene products killing me? (No, but some increase your risk of illness)
• How do I get out of a public restroom without contamination? (Here's a five-step plan)
• What is the best way to wash my hands? (You have two detailed options)
• Am I the only germ freak in America? (Don't worry, 48% of women either use the toilet guard or make their own)
• Why didn't anyone tell me about The New Respiratory Etiquette? (Yes, it's real, and it's specifically designed for Germ Freaks just like you)

Germ Freaks unite! This book will help unenlightened germspreaders get a clue…or at least a HandiWipe…and prove to the world that, in the end, it's far better to be safe than sorry.

Are You a Germfreak? Some Ways to Tell

• Your exit strategy from a public bathroom rivals an NFL playbook
• Your family and friends think Purell is your scent
• You check elevator riders for anyone who is sniffling and opt for the stairs— even though you're going to the Penthouse
• You turn all public bathroom faucets with a piece of tissue
• You avoid buffets that don't have 10-foot-high GermGuard barriers
• You think BYOB means bring your own bathroom hand towels
• You only go to afternoon (or really bad) movies because they're less crowded

If you answered yes to any one of these questions, you're on your way to becoming a Germ freak.

If you answered yes to two or more, congratulations, you're a full-fledged freak.

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Price: $2.52 [Notify me when price goes down.]

A comprehensive and inspirational handbook for independent filmmakers in North America Over 700 massive pages are packed with candid, revealing interviews with industry insiders; thousands of helpful illustrations and graphics, and in-depth case studies of recently successful films like 'The Good Girl', 'Donnie Darko', 'The Slaughter Rule', and 'Lovely and Amazing'..
Price: $20.50 [Notify me when price goes down.]

The single most comprehensive, honest, information-packed book ever written on how to make a low budget movie. This amazing book explains EVERYTHING YOU NEED TO KNOW. From lighting to camera equipment, from festivals to sales distribution, from catering (yes, it even contains recipes your crew will love) to costumes...it's all here. Packed with thousands of photos, flowcharts, and interviews, and written with an enthusiasm that can only be described as scary, 'The Guerilla Film Makers Movie Blueprint' is a book you could not possibly regret buying..
Price: $19.95 [Notify me when price goes down.]

Although it was first published more than thirty-five years ago, Up the Organization continues to top the lists of best business books by groups as diverse as the American Management Association, Strategy + Business (Booz Allen Hamilton), and The Wharton Center for Leadership and Change Management. 1-800-CEO-READ ranks Townsend’s bestseller first among eighty books that “every manager must read.”

This commemorative edition offers a new generation the benefit of Robert Townsend’s timeless wisdom as well as reflections on his work and life by those who knew and worked with him. This groundbreaking book continues to remind us not to get mired in all those sacred organizational routines that stifle people and strangle both profits and profitability. He shows a way to humanize business and a way to have fun while making it all work better than it ever worked before..
Price: $12.34 [Notify me when price goes down.]