Books about Hardened from Amazon.com

What does it take to turn ideas into action? What are the elements of a perfect pitch? How do you win the war for talent? How do you establish a brand without bucks? These are some of the issues everyone faces when starting or revitalizing any undertaking, and Guy Kawasaki, former marketing maven of Apple Computer, provides the answers.

The Art of the Start will give you the essential steps to launch great products, services, and companies—whether you are dreaming of starting the next Microsoft or a not-for-profit that’s going to change the world. It also shows managers how to unleash entrepreneurial thinking at established companies, helping them foster the pluck and creativity that their businesses need to stay ahead of the pack. Kawasaki provides readers with GIST—Great Ideas for Starting Things—including his field-tested insider’s techniques for bootstrapping, branding, networking, recruiting, pitching, rainmaking, and, most important in this fickle consumer climate, building buzz.

At Apple, Kawasaki helped turn ordinary customers into fanatics. As founder and CEO of Garage Technology Ventures, he has tested his iconoclastic ideas on real- world start- ups. And as an irrepressible columnist for Forbes, he has honed his best thinking about The Art of the Start..
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Warfare, epidemics, and famine left millions of Soviet children homeless during the 1920s. Many became beggars, prostitutes, and thieves, and were denizens of both secluded underworld haunts and bustling train stations Alan Ball's study of these abandoned children examines their lives and the strategies the government used to remove them from the streets lest they threaten plans to mold a new socialist generation. The "rehabilitation" of these youths and the results years later are an important lesson in Soviet history..
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Just Published! A dramatic new leadership model from one of twentieth-century America's most accomplished leaders

Secretary of Defense Donald Rumsfeld is one of today's most recognized public figures, but few people are aware of the astonishing range of his leadership successes over the past four decades. Whether directing battles in the mountains of Afghanistan or guiding multibillion-dollar corporations through troubled waters, Rumsfeld has carved out a position among the most remarkable leaders of our time.

The Rumsfeld Way explores Rumsfeld's skills, methods, and strategies through the prism of his own words and accomplishments, and arrives at a leadership model that is distinctive, powerful, and proven effective under unprecedented duress. Both a stunning addition to today's business library and an excellent read, The Rumsfeld Way outlines a step-by-step model for success in any field and writes a new chapter in the literature of leadership.

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