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Snow Crash (Bantam Spectra Book)
From the opening line of his breakthrough cyberpunk novel Snow Crash, Neal Stephenson plunges the reader into a not-too-distant future. It is a world where the Mafia controls pizza delivery, the United States exists as a patchwork of corporate-franchise city-states, and the Internet--incarnate as the Metaverse--looks something like last year's hype would lead you to believe it should. Enter Hiro Protagonist--hacker, samurai swordsman, and pizza-delivery driver. When his best friend fries his brain on a new designer drug called Snow Crash and his beautiful, brainy ex-girlfriend asks for his help, what's a guy with a name like that to do? He rushes to the rescue. A breakneck-paced 21st-century novel, Snow Crash interweaves everything from Sumerian myth to visions of a postmodern civilization on the brink of collapse. Faster than the speed of television and a whole lot more fun, Snow Crash is the portrayal of a future that is bizarre enough to be plausible. .
Price: $7.00
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Crossing the Chasm
Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers. This pattern, says Moore, is unique to the high-tech industry. Moore suggests remedies for the problem that can help businesses meet their long-term goals. He coaches marketing professionals on how to move slowly through the gulf, teaching them to create profiles and target specific segments of the population rather than trying to plow right into the mainstream. He cites examples of successful chasm crossings by such companies as Apple, Tandem, Oracle, and Sun, showing what they all had in common and exposing the different weaknesses in their strategies. Moore also assigns responsibility for success to programmers and developers by suggesting they design a "whole product model." Here, because integration tasks are daunting to the mainstream market, all the components of a technological product must be in one package. Moore also describes strategies for competing with rival companies and assessing the best distribution channels for penetrating the target market. Written not just for marketing specialists but for all employees whose futures ride on the success of a technical product, Crossing the Chasm delivers crucial information in an engaging, readable tone..
Price: $8.95
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Mastering HDR Photography: Combining Technology and Artistry to Create High Dynamic Range Images
High dynamic range imaging, or HDR, is the latest challenge for those who are serious about digital photography. But with that challenge comes an opportunity to expand skills and repertoire into exciting new areas. HDR, originally developed for use with computer-generated images, captures the full range of tones in a scene, reproducing human perception down to the finest detail without lens flare, burnout, or underexposure. Mastering High Dynamic Range Photography explains exactly how to shoot specifically for HDR, and how to use the new software that lets the photographer combine several images into one glowingly accurate final photo. Step-by-steps and sample photographs reveal how to apply these techniques to many different genres, producing results that are part photograph, part work of art. .
Price: $13.49
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Dojo: The Definitive Guide
Of all the Ajax-specific frameworks that have popped up in recent years, one clearly stands out as the industrial strength solution Dojo is not just another JavaScript toolkit -- it's the JavaScript toolkit -- and Dojo: The Definitive Guide demonstrates how to tame Dojo's extensive library of utilities so that you can build rich and responsive web applications like never before. Dojo founder Alex Russell gives a foreword that explains the "why" of Dojo and of this book. Dojo provides an end-to-end solution for development in the browser, including everything from the core JavaScript library and turnkey widgets to build tools and a testing framework. Its vibrant open source community keeps adding to Dojo's arsenal, and this book provides an ideal companion to Dojo's official documentation. Dojo: the Definitive Guide gives you the most thorough overview of this toolkit available, showing you everything from how to create complex layouts and form controls closely resembling those found in the most advanced desktop applications with stock widgets, to advanced JavaScript idioms to AJAX and advanced communication transports. With this definitive reference you get: A concise introduction to Dojo that covers everything through the version 1.1 release Well-explained examples, with scores of tested code samples, that let you see Dojo in action A comprehensive reference to Dojo's standard JavaScript library (including fundamental utilities in Base, Dojo's tiny but powerful kernel) that you'll wonder how you ever lived without An extensive look at additional Core features, such as animations, drag-and-drop, back-button handling, animations like wipe and slide, and more Exhaustive coverage ofout-of-the-box Dijits (Dojo widgets) as well as definitive coverage on how to create your own, either from scratch or building on existing ones An itemized inventory of DojoX subprojects, the build tools, and the DOH, Dojo's unit-testing framework that you can use with Dojo -- or anywhere else If you're a DHTML-toting web developer, you need to read this book -- whether you're a one-person operation or part of an organization employing scores of developers. Dojo packs the standard JavaScript library you've always wanted, and Dojo: The Definitive Guide helps you transform your ideas into working applications quickly by leveraging design concepts you already know..
Price: $22.05
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Entrepreneur's Notebook: Practical Advice for Starting a New Business Venture
Entrepreneur's Notebook propels you on a whirlwind tour of the start-up process. It is an invaluable reference for new and experienced entrepreneurs that includes chapters on a wide range of topics, from entrepreneurial team building to business plans to financing. This excellent book provides an incredible amount of practical information that will help you make smarter decisions and avoid costly mistakes. The author, Steven K. Gold, is an accomplished entrepreneur who has co-founded and led five early-stage ventures. As an investor and mentor, he also advises many entrepreneurs and young companies. He earned his B.S.E. in Entrepreneurial Management from the Wharton School of the University of Pennsylvania, and his M.D. from Brown University Medical School..
Price: $9.70
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Daemon
Matthew Sobol was a legendary computer game designer--the architect behind half a dozen popular online games. His premature death from brain cancer depressed both gamers and his company's stock price. But Sobol's fans weren't the only ones to note his passing He left behind something that was scanning Internet obituaries, too--something that put in motion a whole series of programs upon his death. Programs that moved money. Programs that recruited people. Programs that killed. Confronted with a killer from beyond the grave, Detective Peter Sebeck comes face-to-face with the full implications of our increasingly complex and interconnected world--one where the dead can read headlines, steal identities, and carry out far-reaching plans without fear of retribution. Sebeck must find a way to stop Sobol's web of programs--his Daemon--before it achieves its ultimate purpose. And to do so, he must uncover what that purpose is . . ..
Price: $14.30
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Smart and Gets Things Done: Joel Spolsky's Concise Guide to Finding the Best Technical Talent
A guide to attracting, recruiting, interviewing, and hiring the best technical talent. The top software developers are ten times as productive as average developers. Ten times. You can’t afford not to hire them. But if you haven’t been reading Joel Spolsky’s books or blog, you probably don’t know how to find them and make them want to work for you. In this brief book, Joel reveals all his secrets—from his years at Microsoft, and as the co–founder of Fog Creek Software—for recruiting the best developers in the world. You’ll learn: - How to create a pipeline of excellent developers using internships—and why this is not optional
- How to build a workplace where the best programmers want to work
- The secrets to reading resumes, interviewing technical people, and deciding when to make an offer
If you’ve ever wondered what you should be looking for in a resume, if you’ve ever struggled to decide whether to hire someone at the end of an interview, or if you’re wondering why you can’t find great programmers, stop everything and read this book. .
Price: $6.36
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