Books about Hijacks from Amazon.com

brand hi·jack (br?and h? ¯-j?ak’): consumer takeover (synonym).The consumer’s act of commandeering a brand from the marketing professionals and driving its evolution

Out of nowhere, a brand like Red Bull, The Blair Witch Project, or even the Howard Dean campaign takes off with little or no conventional marketing. How do these “accidents” really happen, and why do they ultimately succeed or fail?

Welcome to marketing without marketing: the emergence of the hijacked brand. DonÂ’t let the all- too-clever subtitle fool you. Far from representing the absence of marketing, this book describes the most complex sort of marketing possible, as well as the least understood.

Brand Hijack offers a practical how-to guide to marketing that finally engages the marketplace. It presents an alternative to conventional marketing wisdom, one that addresses such industry crises as media saturation, consumer evolution, and the erosion of image marketing. BACKCOVER: “Alex Wipperfürth comes from the same zone that trend-starters and iconoclasts come from: the (slightly lunatic) fringe.The ideas in Brand Hijack are stern stuff and not for the fainthearted. But they work, which is more than you can say for perhaps 90 percent of marketing communications.”
—John Grant

“Mr Wipperfu¨rth makes an intriguing case for abandoning traditional techniques.”
—Stefan Stern, Financial Times

“This is not your ordinary marketing manual. With casual humor and a laid-back tone, Wipperfürth . . . offers a glimpse into America’s consumer- and ad-driven culture.”
—Publishers Weekly

“Brand Hijack is a smart…argument for letting customers define a brand.”
—Fast Company.
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Identity theft will cost U.S. consumers and their banks or credit card companies more than $1.4 billion in 2004.

A typical victim spends an average of $800 and 175 hours over almost two years cleaning up after an ID theft incident.

In an information-based economy, your personal information means as much to you as money in the bank meant to your grandparents.

This book explains, in plain English, how to make sure your credit history, financial data, account information and other essentials remain safe. It combines interviews with law enforcement and security experts with case studies and examples to give readers the knowledge they need to avoid ID theft. And it includes practical advice about what to do when someone gets your information and starts using it illegally..
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9/11 Commission Report, formally titled Final Report of the National Commission on Terrorist Attacks Upon the United States, is the official report of the events leading up to the September 11, 2001 attacks. It was prepared by the National Commission on Terrorist Attacks Upon the United States (informally sometimes known as the "9/11 Commission"

The commission convened on November 26, 2002 (441 days after the attack) and their final report was issued on July 22, 2004. The report was originally scheduled for release on May 27, 2004, but a compromise agreed to by Speaker of the House Dennis Hastert allowed a sixty-day extension through July 26..
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The 103 poems in this volume by Kim Seung-hee cover a number of themes: sacredness of the life force, conditions of women, mother-daughter relationship, and husband-wife relationship "Female Buddha" paints a vivid picture of a woman's agony in the delivery room and the triumphant birth of a new life. In "The Legendary Flute of Shilla," Kim poses a question to her husband: "Is it possible to live together, yet as if not, or to live apart, yet as if together?"

Her works also deal with the cold and dehumanizing aspects of modern urban life, and the longing for freedom as an absolute ideal. "Hijacking an Airplane" best expresses her desire to transcend existence and liberate the individual from everything that confines and oppresses..
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