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Mark Twain once observed, “A lie can get halfway around the world before the truth can even get its boots on.” His observation rings true: Urban legends, conspiracy theories, and bogus public-health scares circulate effortlessly. Meanwhile, people with important ideas–business people, teachers, politicians, journalists, and others–struggle to make their ideas “stick.”

Why do some ideas thrive while others die? And how do we improve the chances of worthy ideas? In Made to Stick, accomplished educators and idea collectors Chip and Dan Heath tackle head-on these vexing questions. Inside, the brothers Heath reveal the anatomy of ideas that stick and explain ways to make ideas stickier, such as applying the “human scale principle,” using the “Velcro Theory of Memory,” and creating “curiosity gaps.”

In this indispensable guide, we discover that sticky messages of all kinds–from the infamous “kidney theft ring” hoax to a coach’s lessons on sportsmanship to a vision for a new product at Sony–draw their power from the same six traits.

Made to Stick is a book that will transform the way you communicate ideas. It’s a fast-paced tour of success stories (and failures)–the Nobel Prize-winning scientist who drank a glass of bacteria to prove a point about stomach ulcers; the charities who make use of “the Mother Teresa Effect”; the elementary-school teacher whose simulation actually prevented racial prejudice. Provocative, eye-opening, and often surprisingly funny, Made to Stick shows us the vital principles of winning ideas–and tells us how we can apply these rules to making our own messages stick..
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Helene Cooper is "Congo," a descendant of two Liberian dynasties -- traced back to the first ship of freemen that set sail from New York in 1820 to found Monrovia Helene grew up at Sugar Beach, a twenty-two-room mansion by the sea. Her childhood was filled with servants, flashy cars, a villa in Spain, and a farmhouse up-country. It was also an African childhood, filled with knock foot games and hot pepper soup, heartmen and neegee. When Helene was eight, the Coopers took in a foster child -- a common custom among the Liberian elite. Eunice, a Bassa girl, suddenly became known as "Mrs. Cooper's daughter."

For years the Cooper daughters -- Helene, her sister Marlene, and Eunice -- blissfully enjoyed the trappings of wealth and advantage. But Liberia was like an unwatched pot of water left boiling on the stove. And on April 12, 1980, a group of soldiers staged a coup d'état, assassinating President William Tolbert and executing his cabinet. The Coopers and the entire Congo class were now the hunted, being imprisoned, shot, tortured, and raped. After a brutal daylight attack by a ragtag crew of soldiers, Helene, Marlene, and their mother fled Sugar Beach, and then Liberia, for America. They left Eunice behind.

A world away, Helene tried to assimilate as an American teenager. At the University of North Carolina at Chapel Hill she found her passion in journalism, eventually becoming a reporter for the Wall Street Journal and the New York Times. She reported from every part of the globe -- except Africa -- as Liberia descended into war-torn, third-world hell.

In 2003, a near-death experience in Iraq convinced Helene that Liberia -- and Eunice -- could wait no longer. At once a deeply personal memoir and an examination of a violent and stratified country, The House at Sugar Beach tells of tragedy, forgiveness, and transcendence with unflinching honesty and a survivor's gentle humor. And at its heart, it is a story of Helene Cooper's long voyage home..
Price: $10.95 [Notify me when price goes down.]

In nineteenth-century China, in a remote Hunan county, a girl named Lily, at the tender age of seven, is paired with a laotong, “old same,” in an emotional match that will last a lifetime The laotong, Snow Flower, introduces herself by sending Lily a silk fan on which she’s painted a poem in nu shu, a unique language that Chinese women created in order to communicate in secret, away from the influence of men. As the years pass, Lily and Snow Flower send messages on fans, compose stories on handkerchiefs, reaching out of isolation to share their hopes, dreams, and accomplishments. Together, they endure the agony of foot-binding, and reflect upon their arranged marriages, shared loneliness, and the joys and tragedies of motherhood. The two find solace, developing a bond that keeps their spirits alive. But when a misunderstanding arises, their deep friendship suddenly threatens to tear apart..
Price: $4.87 [Notify me when price goes down.]

From a universally respected combat journalist, a gripping history based on five years of front-line reporting about how the war was turned around–and the choice now facing America

During the fierce battle for Fallujah, Bing West asked an Iraqi colonel why the archterrorist Abu Musab al-Zarqawi had fled in women’s clothes. The colonel pointed to a Marine patrol walking by and said, “Americans are the strongest tribe.”

In Iraq, America made mistake after mistake. Many gave up on the war. Then the war took a sharp U-turn. Two generals–David Petraeus and Raymond Odierno–displayed the leadership America expected. Bringing the reader from the White House to the fighting in the streets, this remarkable narrative explains the turnaround by U.S. forces.

In the course of fourteen extended trips over five years, West embedded with more than sixty front-line units, discussing strategy with generals and tactics with corporals. He provides an expert’s account of counterinsurgency, disposing of myths. By describing the characters and combat in city after city, West gives the reader an in-depth understanding that will inform the debate about the war. This is the definitive study of how American soldiers actually fought –a gripping and visceral book that changes the way we think about the war, and essential reading for understanding the next critical steps to be taken.

Praise for The Strongest Tribe:

"Balanced, panoramic assessment of the Iraq War by former Marine and Reagan administration veteran West (No True Glory, 2005, etc.), who heralds American soldiers as its unsung heroes amid the “fog of Washington”. . .A timely, eye-opening historical analysis that provides clarity around the difficult choices the next president faces."
--Kirkus (starred review)

"In this important new chronicle of the war in Iraq, Bing West reveals how America reached the brink of defeat in 2006 and then managed in 2007 to stage a stunning turnaround. With its vivid, on-the-ground reporting, his book is a fitting tribute to the honor, valor, and toughness of our soldiers. Notwithstanding numerous mistakes by their leaders, West shows that their sacrifices have made success possible--as long we do not withdraw prematurely."
--Senator John S. McCain

“Sometimes the best way to support the troops is to criticize the generals. Bing West does both well in this book, showing a sympathy for our soldiers and Marines, but also a great ear for military truth and a determination to render events accurately. This is his third and most important book about the Iraq war. Read it.”
-- Thomas E. Ricks, author of FIASCO: The American Military Adventure in Iraq

“A brilliant exposition. Based on extensive experience in the war zone, Bing West recounts how Soldiers and Marines showed the President and the Pentagon the way to solve the Iraq insurgency problem. Echoing the admonition that "all politics are local", The Strongest Tribeconvincingly argues that it was a grass roots strategy developed by on-scene officers who forged ties at the tribal level that brought stability to Iraq's turbulent Anbar Province and provided hope for all Iraq.”
-- Lt. Gen. Bernard E. Trainor USMC (Ret.) Co-author of The Generals' War
and COBRA II: The Inside Story of the Invation and Occupation of Iraq

“Some four decades ago I told Bing West that his book, the Village, would become a classic in counterinsurgency warfare. And so it did. "The Strongest Tribe" will surely be West's second classic -  a moving and detailed account of almost six years of war in Iraq.”
- Dr. James R. Schlesinger, Director of Central Intelligence Agency, Nixon administration; Secretary of Defense, Ford administration; Chairman, The Mitre Corporation

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What is hell like, and how does one avoid an eternity of torment? Bill Wiese shares his unforgettable experience during which God allowed him to see and feel the agony people endure in hell.

Wiese's visit to the devil's lair lasted just twenty-three minutes, but he returned from this with vivid details etched in his memory. He records an accurate account of his experience in this book, presenting more than three hundred scriptures that verify the horrors he endured and observed..
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“[Taleb is] Wall Street’s principal dissident. . . . [Fooled By Randomness] is to conventional Wall Street wisdom approximately what Martin Luther’s ninety-nine theses were to the Catholic Church.”
–Malcolm Gladwell, The New Yorker

Finally in paperback, the word-of-mouth sensation that will change the way you think about the markets and the world.This book is about luck: more precisely how we perceive luck in our personal and professional experiences.

Set against the backdrop of the most conspicuous forum in which luck is mistaken for skill–the world of business–Fooled by Randomnessis an irreverent, iconoclastic, eye-opening, and endlessly entertaining exploration of one of the least understood forces in all of our lives..
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