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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson's philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including

* strategies for marketing on the Internet (explaining when and precisely how to use it)

* tips for using new technology, such as podcasting and automated marketing

* programs for targeting prospects and cultivating repeat and referral business

* management lessons in the age of telecommuting and freelance employees

Guerrilla Marketing is the entrepreneur's marketing bible -- and the book every small-business owner should have on his or her shelf..
Price: $8.93 [Notify me when price goes down.]

Winner of the 1996 American Book Award and the Oliver Cromwell Cox Award for Distinguished Anti-Racist Scholarship

Americans have lost touch with their history, and in this thought-provoking book, Professor James Loewen shows why. After surveying twelve leading high school American history texts, he has concluded that not one does a decent job of making history interesting or memorable. Marred by an embarrassing combination of blind patriotism, mindless optimism, sheer misinformation, and outright lies, these books omit almost all the ambiguity, passion, conflict, and drama from our past. In ten powerful chapters, Loewen reveals that:

• The United States dropped three times as many tons of explosives in Vietman as it dropped in all theaters of World War II, including Hiroshima and Nagasaki
• Ponce de Leon went to Florida mainly to capture Native Americans as slaves for Hispaniola, not to find the mythical fountain of youth
• Woodrow Wilson, known as a progressive leader, was in fact a white supremacist who personally vetoed a clause on racial equality in the Covenant of the League of Nations
• The first colony to legalize slavery was not Virginia but Massachusetts

From the truth about Columbus's historic voyages to an honest evaluation of our national leaders, Loewen revives our history, restoring to it the vitality and relevance it truly possesses..
Price: $2.98 [Notify me when price goes down.]

Karl Keating defends Catholicism from fundamentalist attacks and explains why fundamentalism has been so successful in converting ``Romanists". After showing the origins of fundamentalism, he examines representative anti-Catholic groups and presents their arguments in their own words. His rebuttals are clear, detailed, and charitable. Special emphasis is given to the scriptural basis for Catholic doctrines and beliefs..
Price: $5.77 [Notify me when price goes down.]

Filled with compassion and brilliant scholarship, Fulton Sheen's recounting of the Birth, Life, Crucifixion, and Resurrection of Christ is as dramatic and moving as the subject Himself..
Price: $7.98 [Notify me when price goes down.]

The Second Vatican Council says, "We ought to try to discover a new reverence for the Eucharistic mystery. Something is happening that is greater than anything we can do. The liturgy is the summit toward which the activity of the Church is directed; it is the font from which all her power flows."

This profound statement about the Eucharist stands at the center of this book by Cardinal Ratzinger. He compellingly shows us the biblical, historical, and theological dimensions of the Eucharist. The Cardinal draws far-reaching conclusions, focusing on the importance of one's personal devotion to and adoration of the Blessed Sacrament, for the personal reception of Communion by the individual Christian, as well as for the life of the Church. For Ratzinger, any transformation of the world on the social plane grows out of the celebration of the Eucharist. He beautifully illustrates how the omnipotent God comes intimately close to us in the Holy Eucharist, the Heart of Life..
Price: $2.20 [Notify me when price goes down.]

This book is a basic introduction to lost-wax casting with emphasis on jewelry making. It is designed to be used both as a textbook and a reference book and is directed primarily at beginners. Experienced casters, however, will probably find some useful ideas; they may even find some new techniques. Heavy emphasis is placed upon understanding why things are done in a particular way, rather than simply presenting a set of cookbook rules that will always work. The book is also available in a 8.5x11 inch comb-bound version for use in the shop or classroom. See ISBN 0-9679600-1-0..
Price: $20.66 [Notify me when price goes down.]

Two great theologians offer a spiritually rich approach to Mariology that brings into new relief the Marian contours of ecclesial faith. Ratzinger and Balthasar show that Mary embodies the Church and co-operates in giving birth to the Church in the souls of believers.

At once profound and accessible, Mary offers a theologically balanced and biblically grounded presentation of traditional and contemporary thought on Marian doctrine and spirituality.

"This book contains a treasury of reflections on the meaning of Mary for the Church, theology, and indeed for anthropology generally. An indispensable source for anyone who would understand the Marian doctrine intended by the Council and in the pontificate of John Paul II—and now Benedict XVI."

—David Schindler, Ph.D. Dean, John Paul II Institute

"This marvelous book of theological meditations on Mary by the two most important Catholic theologians of the 20th century explains why Mary is such a peerless jewel set inside that wretched frame called human history. Because Mary is the very birthplace of the Church and thus the locus of all that gives us hope, our tainted and fallen race itself has hope."

—Fr. Edward Oakes, S.J..
Price: $6.77 [Notify me when price goes down.]

This modern spiritual classic by Frank Sheed, the renowned author, publisher and lecturer, is brought back into print for the benefit of new generations of readers to develop a deeper, more profound knowledge of Jesus Christ. Sheed's concern with the Gospels is to come to know Christ as he actually lived among us, interacted with all the various people he encountered from his infancy to his passion and death--the God-man who was like us in all things except sin. Sheed has tried especially to see Our Lord in his effect upon others--seeing how they saw him, trying to see why they saw him so. There is much about Mary and Joseph in their task of bringing up a baby who was literally adorable; about John the Baptist; about Mary of Bethany and Mary Magdalen; about Nicodemus; about people we meet only for a moment, like the man born blind and the owners of the drowned swine; and why the Pharisees, not only the worst of them but some of the best, would not accept Christ..
Price: $10.22 [Notify me when price goes down.]