Books about Influencers from Amazon.com



Influencer: The Power to Change Anything

An INFLUENCER motivates others to change.

An INFLUENCER replaces bad behaviors with powerful new skills.

An INFLUENCER makes things happen.

This is what it takes to be an INFLUENCER

Whether you're a CEO, a parent, or merely a person who wants to make a difference, you probably wish you had more influence with the people in your life. But most of us stop trying to make change happen because we believe it is too difficult, if not impossible. We develop complicated coping strategies when we should be learning the tools and techniques of the world's most influential people.

But this is about to change. From the bestselling authors who taught the world how to have Crucial Conversations comes Influencer, a thought-provoking book that combines the remarkable insights of behavioral scientists and business leaders with the astonishing stories of high-powered influencers from all walks of life. You'll be taught each and every step of the influence process-including robust strategies for making change inevitable in your personal life, your business, and your world. You'll learn how to:

  • Identify a handful of high-leverage behaviors that lead to rapid and profound change.
  • Apply strategies for changing both thoughts and actions.
  • Marshall six sources of influence to make change inevitable.

Influencer takes you on a fascinating journey from San Francisco to Thailand where you'll see how seemingly “insignificant” people are making incredibly significant improvements in solving problems others would think impossible. You'll learn how savvy folks make change not only achievable and sustainable, but inevitable. You'll discover why some managers have increased productivity repeatedly and significantly-while others have failed miserably.

No matter who you are, or what you do, you'll never learn a more valuable or important set of principles and skills. Once you tap into the power of influence, you can reach out and help others work smarter, grow faster, live, look, and feel better, even save lives. The sky is the limit…for an Influencer.

Are you an Influencer ?

Find out at www.influencerbook.com

”You don't have to be a manager to realize that no one likes being told what to do. Yet lectures are still the main way we try to get people to change their behavior. Fortunately, social learning academics have been studying alternatives for decades. Patterson and his fellow consultants have now collected their findings in this engaging, example-rich book. The key message is hardly new, but it has gotten more sophisticated: Managers need to get out of the way and facilitate, not manage, the process of change for employees. They can do this by offering vicarious experiences, restructured environments, peer pressure, and frequent tests-all geared so that people embrace the change as authentic to them, not imposed by an outsider. Missing are only success stories of organizations that persuaded managers to drop their controlling habits and choose to be mere facilitators.”-John T. Landry, Harvard Business Review

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Price: $13.35 [Notify me when price goes down.]


The New Influencers: A Marketer's Guide to the New Social Media
The influence of bloggers, podcasters, and users of other social media is profoundly disrupting the mainstream media and marketing industries. Paul Gillin s The New Influencers explores these forces, who these new influencers are, their goals and motivations, takes a look at the changes they have initiated, and offers strategies for marketing within this dynamic new macrocosm. The New Influencers explores: Why social media are now so influential in consumer decisions Interacting with those within the blogosphere How to take advantage of this new medium The need for complete transparency Strategies for both small and large businesses Whether your company or organization should start a blog.
Price: $15.00 [Notify me when price goes down.]


Get More Referrals Now!
Get More Referrals Now!

details the most comprehensive system available to build your business through referrals This enhanced version includes a new chapter on the Do-Not-Call Regulations as well as the 4 cornerstones of a referral-based business:

Enhance Your Referability
Network Strategically
Prospect for Referrals
Target Specific Niche Markets
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Price: $8.89 [Notify me when price goes down.]


Web 2.0 Heroes: Interviews with 20 Web 2.0 Influencers
Web 2.0 may be an elusive concept, but one thing is certain: using the Web as merely a means of retrieving and displaying information is history Todays Web is immediate, interactive, innovative It is user-controlled and community-driven. Organizations, marketers, application developers, and communicators must be ready to respond and to innovate or be left behind, and the experts featured on these pages are leading the charge. Their ideas are fresh, sometimes experimental, necessarily flexible, and always on the leading edge to prepare you for a Web where users rule..
Price: $12.93 [Notify me when price goes down.]


Influencer Marketing: Who Really Influences Your Customers?
Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation.

The 'ecosystems' this creates are full of these critically important people, whose impact on purchasing decisions is both pivotal and misunderstood. This new book demonstrates that-

. As mass media impact wanes so the role of influencers grows - marketers need to know why and how to use this knowledge

. The impact of blogs, wikis and other social media is that they enable new influencers to emerge, and disperse traditional sources of influence.

. Large and small businesses worldwide pour billions of pounds each year into influencing what they think are their influencers. This book shows you that most of that money is being spent on the wrong people, leaving the real influencers all too often untouched.

. Influencers do not do the buying, are not obvious, cannot be bought, and start off neutral - which is why their potential to affect sales is so great

. Influencers are not all equal - they can be assessed, ranked and prioritised to be used effectively

. Influencers can be influenced - the question is how to get to them to generate market awareness, leads and address sales barriers

Influencer marketing is closely related to the relentless rise and success of word of mouth (WOM) and relationship marketing, and is now established as one of the armoury of new techniques professionals must use. For all those involved in marketing and sales this book will be an essential analysis of how to identify who has influence, how they apply it, and how you can turn it to your advantage.

Influencer Marketing is one of the first books to give an overview of one of the most important and fastest growing marketing techniques to have emerged in the last ten years.

Influencer Marketing is the discipline of engaging with key individuals in order to influence a market?s buying propensity. This may be through increasing awareness, creating sales leads and addressing sales objections through marketing activities. Importantly, influencers may not be buyers, and may not actually make the final buying decision. But they influence decision makers through their advice, experience, opinion and research.

The book exposes a range of key issues not yet widely understood by marketers:

1. A firm?s influencers are not obvious.

2. Influencers are neutral. The potential for countering sales objections through influencers is immense

4. Influence cannot be bought- what is the value of celebrity- based marketing campaigns?

5. Mass media influencer is waning, blogs and wikis are increasing.

7. Influencer Marketing is related to word-of-mouth and relationship marketing

It will be essential reading for managers and students, and is packed with real world cases and examples based on the author's wide experience and their work with leading companies such as Nokia, Pedigree Foods, IBM, and Chevron..
Price: $35.56 [Notify me when price goes down.]


Influencing the Influencers
Written by KCG Founder and former Gartner Analyst Bill Hopkins with KCG Partners Stephen England and Christopher Wilder, this book is based on the world recognized KCG seminar "Working with the Analysts". Punctuated with real world examples and war stories from across the IT buying ecosystem - technology buyers, AR professionals and analysts..
Price: $49.95 [Notify me when price goes down.]


Influencers

Influencers are people who bring radical change from within. They're 'in the world' but not of this world. They're people of God's Kingdom bringing His good news to everyone This book will help you to be better prepared to be a Christian in your community - the places where you hang out, especially your school or college. This book will prepare you for the challenges ahead in life. We were never supposed to be influencers by ourselves - so make sure you get someone to walk with you on your faith journey.

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Price: $9.73 [Notify me when price goes down.]


Making It Count: Putting Meaning Back in Business and Relationships
You are making a difference. The question is, what kind of difference? Are you bettering yourself and the lives around you, or are you leaving a bitter trail of debris in your wake? Your life is too short to allow bad relationships with co-workers, managers, neighbors and family to steal what could be your greatest days. Your life can be better if you learn to adjust your thinking.

Learn how to diffuse the "me vs. them" situations you find yourself in and how to protect yourself in your work and home environments without offending other people. Find the processes that will help you transition from where you currently are in life to what is next. Learn how to find satisfaction in your job and home life by making a few simple changes. Discover the value of Making It Count..
Price: $4.80 [Notify me when price goes down.]



More Magic of Metaphor: Stories for Leaders, Influencers And Motivators
This sequel to the best-selling The Magic of Metaphor explores the power of storytelling to inspire, inform, and transform people's lives. With a particular emphasis on leadership in the very broadest sense of the word, the stories in this collection offer inspiration, inner knowledge, and wisdom. Stories and metaphors are incredibly powerful vehicles through which real change and compassion can be generated in the world, and can be used to influence, motivate, and lead others with elegance and integrity. If you are in business or work in a professional situation, imagine if your staff were to share the same vision, direction, and values that you do—how much easier would it be to push for your goals, and create powerful and favorable impressions on your clients and your peers? Your group would be operating as one, moving with confidence and commitment towards a set of common goals. If you are an educator, how much more satisfying would your teaching be—both for you and your students—if you were able to: --Explain ideas more easily, more memorably, and more powerfully? --Create an environment to which all your students wanted to contribute and belong? --Motivate your students with a desire for life long learning?.
Price: $23.87 [Notify me when price goes down.]


The Remote Influencer 2
Remote Influencing is a branch of Remote Viewing. Remote Influencing (RI) is a powerful method of Healing,Manifesting, Personal development. RI has great potential as a tool to bring about positive changes to the world. RI could also be considered a form of psychokinesis PSK -Using the mind to affect the physical world. RI uses the mind to cause an effect on a person, event or situation. This book describes the system of RI that I have developed. From here on, I will refer to this system as RI. I believe in God and I also believe in Science. I would summarise this system of Remote Influencing as : A powerful system that uses the divine and our own personal powers, and then directs those powers with laser like intensity to our RI need. This book describes what RI is. I have also explained about RI and how it works. I also show you how to follow this system step by step so that you can become a Remote Influencer. We all have RI abilities and potentials within us. Remote Influencing is a system that is expanding and evolving just like the universe. If we are not open to change, we will not grow as people, and we will limit ourselves and the outcomes of our lives. I sense that Remote Influencing will mutate into other forms of RI also over time. I see RI as the key to unlocking the door to anything that we set our heart and mind upon. We decide upon our RI need and then we use RI to attain that desired goal. I also see RI as a very powerful tool to which we have been given access to, and as a valuable treasure of sorts..
Price: $8.92 [Notify me when price goes down.]


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