Books about Influencing from Amazon.com

NLP skills are proving invaluable for personal development and professional excellence in counselling, education, and business .
Price: $10.83 [Notify me when price goes down.]

As Christianity advances in the South and East, its universal truths face new questions and are expressed in new ways. Majority world theological reflection needs to be brought into conversation with Western theology. Doing so will uncover blind spots and biases and will bring a potentially revitalizing agent into the Western church..
Price: $14.93 [Notify me when price goes down.]

How to capture customers by learning to think the way they do

The most common complaint Bill Stinnett hears from his corporate clients is that would-be vendors and suppliers "just don't understand our business." In Think Like Your Customer, Stinnett explains why the key to landing corporate customers is to learn to think about the things executives and business owners think about and understand how they make complex buying decisions.

Drawing upon his years of experience as a Fortune 500 consultant, he offers sales and marketing professionals a powerful framework for understanding the inner workings of a business; knowing what motivates its executives and influences their buying decisions; identifying a company's organizational structure and decision-making psychology; and using that information to develop a winning strategy for influencing how and why the customer buys.

In addition, you receive:

• Solid marketing insights delivered in a fun, breezy style by a top corporate consultant and seminar leader
• Expert tips on how to maximize the value and profitability of relationships with corporate clients and customers

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Price: $6.93 [Notify me when price goes down.]

A systematic guide for the planning and implementation of programs designed to bring about social change

Social Marketing, Third Edition, is a valuable resource that uses concepts from commercial marketing to influence social action. It provides a solid foundation of fundamental marketing principles and techniques then expands on them to illustrate principles and techniques specific to practitioners and agencies with missions to enhance public health, prevent injuries, protect the environment, and motivate community involvement.

New to the Third Edition

• Features many updated cases and includes current marketing and research highlights
• Increases focus on international cases and examples
• Provides updated theory and principles throughout

Intended Audience: Recognized as the definitive textbook on Social Marketing for students majoring in public health, public administration, public affairs, environmental studies, and business, this book also serves as an ongoing reference and resource for practitioners.

Contributors

Alan Andreasen Georgetown University, Foreword

Carol Bryant University of South Florida, “VERBÔ Summer Scorecard”

Carol Cone Cone LLC, “Go Red for Women”

Robert Denniston Office of National Drug Control Policy, “Above the Influence: A National Youth Anti-Drug Media Campaign”

Rob Donovan Curtin University, Western Australia, “Freedom From Fear: Targeting Male Perpetrators of Intimate Partner Violence”

Sue EastgardYouth Suicide Prevention Center, “Youth Suicide Prevention”

Jeff FrenchNational Social Marketing Centre, “Marketing Social Marketing in England”

Gerard Hastings Institute for Social Marketing, University of Stirling, UK, “A Fat Chance Pays Off”

Steven Honeyman Population Services International, “Social Franchising of Family Planning Service Delivery: A Rising Sun in Nepal.”

Francois Lagarde Social Marketing Consultant, “E-Health Network in Canton Switzerland”

Jim Lindenberger University of South Florida, “USDA Food Stamp Media Campaign”

Lynne D. LotenbergSocial Marketing Consultant, “Using Storytelling to Deliver Health Messages in Rwanda”

Doug McKenzie-Mohr Environmental Psychologist, “Turn It Off: Canada’s Anti-Idling

Campaign”

Patricia McLaughlin American Legacy Foundation, "truth® Campaign"

Jim MintzCentre of Excellence for Public Sector Marketing, “Is Your Family Prepared?”, Public Safety Canada

Gregory R. Niblett AED, “Jordan Water Efficiency Program”

Bill Novelli AARP, “Don’t Vote: Until You Know Where theCandidate Stands”

Michael RothschildUniversity of Wisconsin, “Road Crew: Reducing Alcohol Impaired Driving”

Beverly Schwartz Ashoka, “USDA Food Stamp Media Campaign”

William A. SmithAED, “Save the crabs. Then eat ‘em.”

Shelly SpoethCenters for Disease Control and Prevention, “African-American Women HIV Testing Campaign”

K. Vijaya Health Promotion Board, Singapore, “Recognition & Rewards Program for Healthier Eating Establishments”

Pete WebbPacific Consulting Group, “Improving Service Delivery at the IRS.”

(20080807).
Price: $53.99 [Notify me when price goes down.]

Introducing 7 scientifically proven ways to masterfully apply the skill of persuasion and get the results you want

Everybody knows that the best way to persuade people to reach the “Yes” response is by using logic and reason, right? Wrong. According to the latest research in neuroscience, most people respond to emotional cues rather than rational ones. Instead of using facts and figures to persuade, you should be tapping into the brain’s internal triggers for making decisions. With the new technology of realtime brain imaging, scientists have been able to pinpoint seven of these emotional triggers.

Activating one or more of the other person’s triggers will make you a master persuader in every aspect of your life. You’ll learn how to motivate a “Yes” response from clients, coworkers, employees, and entire organizations.

Just say “YES” to success.

"7 Triggers to Yes is a great book. It's not the same old information repackaged. It contains information you can apply not only to your job but also in your everyday life, so you will forge constructive relationships, become a better leader, and create organizational change--all of which will lead to a more powerful, influential, and successful life."
--From the review by Melissa F. Thompson, project manager/instructional designer, in Training Magazine

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Price: $13.49 [Notify me when price goes down.]

Introducing an innovative approach to the intricacies of communication, as taught in the Influencing with Integrity Seminars..
Price: $18.93 [Notify me when price goes down.]

A new look at what makes collaborations successful. What makes the difference between your collaboration's failure or success? Collaboration: What Makes It Work, Second Edition answers this question with an up-to-date and in-depth review of collaboration research. What's new in the second edition: An important new success factor (there are twenty in all) related to the collaboration's pace of development and its evolution over time; Improved factor descriptions with fresh examples based on experience of organizations throughout the world during the 1990s; Research drawn from an additional pool of 281 research studies; An expanded bibliography and up-to-date list of collaboration experts; New tools not included in the first edition; The Collaboration Factors Inventory, a practical tool for assessing how your collaboration is doing on the twenty success factors, along with instructions on interpretation; Examples of how organizations have used the inventory and a case study illustrating how one collaboration assessed itself and used the results to take action to improve its success; New ideas for using the factors based on examples of how others used the first edition. Practical information to help you benefit from the experience of others. This is not an academic report! It provides useful information to help you: Expand your thinking about ways to help your project succeed; Gain background information before beginning a collaboration; Compare your situation with others; Determine if your plans include necessary ingredients; Uncover and resolve trouble spots; Choose between cooperation, coordination, and collaboration. This helpful resource also gives you... A working definition of collaboration; Details of the twenty factors influencing successful collaborations; A handy one-page chart comparing the elements of cooperation, coordination, and collaboration; Practical suggestions for using this research..
Price: $28.00 [Notify me when price goes down.]

This practical guide shows you what really does (and doesn't) contribute to community building success. It reveals 28 keys to help you build community more effectively and efficiently. You won't find another single report that pulls out common lessons from across community building initiatives about what works. You can use this report to: Find out what community characteristics contribute to successful community building; Make sure key processes such as communications and technical assistance are in place; Determine if community leaders or organizers have essential qualities such as a relationship of trust and flexibility; Evaluate the likely success of a proposed project or get a struggling effort back on track. Examples, definitions, and a detailed bibliography make this report even more valuable. Wilder Research Center scoured the literature, contacted resource centers, and spoke with community development experts across the country. The result is concrete, understandable research based on real-life experiences. The 28 factors in this report are grouped by: 1) characteristics of the community 2) characteristics of the community building process 3) characteristics of community building organizers. Detailed descriptions and case examples of how each factor plays out are followed by practical questions you can use to assess your work. In addition to the factors, you also get: Working definitions for community, community building, and many other terms; A list of resources and contacts in the field; An explanation of how the research was done; A complete bibliography of all the studies used in this report; Now you can save time looking for best-practice information. With this concise report, you've got the tools to help your community building work succeed!.
Price: $29.94 [Notify me when price goes down.]

Negotiating and Influencing Skills provides the tools needed to negotiate effectively in order to obtain the best result--whether you are working on securing a contract, obtaining consensus on a goal, building commitment among your employees or classmates, coaching for employee development, or dealing with family and friends. Based on the theoretical approach to cooperative negotiating skills developed at the Harvard Project on Negotiation, the book presents a two-step process toward mastery of negotiating and influencing skills that includes the development of skills by means of interactive exercises and application of these negotiating skills in personal and professional life. Evaluation tools and many exercises are used to help the reader develop and broaden his or her negotiation style and become more flexible and fluid in approach. Difficult people and difficult situations provide us with one of the best sources of information on what we need to do differently in order to negotiate more effectively. The book examines the eight critical skills we all need to negotiate successfully with difficult people or difficult situations. Learning effective negotiating and influencing skills is a lifelong process. Reading this book is only the beginning point in that process. Suggestions are presented regarding books to read, courses to take, and the continuing use of the feedback forms provided in this book. Anyone who negotiates on a regular basis and is desirous of improving his or her negotiating and influencing skills, whether that be in the work setting or in their personal lives, will appreciate the approaches offered in this book, particularly professors and students of management, marketing, organizational communication, political science, public policy, psychology, industrial organization psychology, social work, negotiation, family studies, and law..
Price: $44.07 [Notify me when price goes down.]