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"This business has legs": How I Used Infomercial Marketing to Create the$100,000,000 ThighMaster Craze
"Only in America could a would-be monk convince a faded television star to pitch a rehabilitation device designed for Scandinavian skiers and create a nationwide sensation. The marketing strategy alone is worth the price of admission." --Paul B. Brown Special Correspondent for the Business News Network (BNN) and coauthor of Customers for Life "This is the first time the person behind a fad lays out the whole marketing strategy he used. Even I learned a lot." --Bob Rice Pet Rock Promoter "Within a matter of months, Peter Bieler created a $100,000,000 industry out of nothing. This fascinating book chronicles step-by-step how he did it." --Steve Dworman Publisher, Infomercial Marketing Report "As a jack, in an emergency, if you have a very small car ... As a rack to dry homemade pasta ... Prop it on its side and presto! Twin picture frames ... Have it bronzed and claim it's a very early Henry Moore ..." --Diane White columnist for The Boston Globe on alternate uses for the ThighMaster See Inside for Exciting Contest Details!.
Price: $21.91
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$12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales
20th Anniversary of Infomercials Marked By Tell-All Book of Industry Secrets Whether you love them or hate them, they’ve become an integral part of our television experience. They’ve told us everything we ever wanted to know about slicing, dicing, slimming, and toning. From BluBlocker sunglasses to the Psychic Friends Network, they’ve managed to capture our interest and our dollars for the last twenty years while introducing us to innovative products and some entertaining personalities . . . But wait, there’s more! In Steven Dworman’s new book $12 Billion of Inside Marketing Secrets Discovered Through Direct Response Television Sales, the entrepreneurs behind this truly American phenomenon reveal the successes and failures that made direct response television what it is today. Written in an interview format, the book presents the personal experiences of twenty-three of the industry’s leaders in their own words. "This invaluable information has never been publicly shared before, " states author Steven Dworman. "But what is truly extraordinary is the entrepreneurs personal story of starting with nothing and building $100 million dollar and up businesses!" The passion of each of these individuals comes through clearly in the interviews, whether its for the product, the marketing process, or for free enterprise generally. The story of Jay Kordich, whose Juiceman infomercial was the culmination of a very personal 40 year mission to promote the value of juicing, is truly inspiring. Readers looking for technical information will not be disappointed. Candid conversations reveal each insider's personal successes and failures while passing along tips and tricks of the trade. In a particularly interesting section of his interview, Tony Robbins shares his experience with a specific focus group and breaks down the lessons learned. Although the book primarily focuses on network and cable TV infomercials, Marjorie Poore’s interview outlines the more subtle methods used by public broadcasting for product tie-ins. The book concludes with an interview with Bill Guthy and Greg Renker of industry heavy-hitter Guthy-Renker. Currently marketing the Proactiv skin care line, Principal Secret, Personal Power and Windsor Pilates, made their garage business into a $1 billion per year concern solely through direct response marketing. The interview includes their strategy for success, and offers their view of the future of direct response television. Author biography: In the burgeoning field of infomercials, Steve Dworman has emerged as the industry expert. In 1991 he began publishing "The Infomercial Marketing Report," a monthly subscription newsletter read in over 20 countries worldwide. He also published with Adweek Magazines, "Adweek’s Direct Response Television Sourcebook." Having produced and run his own direct response television campaigns, Dworman learned all aspects of the industry. He has consulted with Fortune 500 companies such as Procter & Gamble, Estee Lauder, Mattel, Avon, Apple Computer, Microsoft, and many others. He’s been quoted by over 3,000 news sources including: Wall Street Journal, Los Angeles Times, The Economist, The New York Times, CNN, The Washington Post, The Chicago Tribune to name just a few. He has a key eye for picking products and was responsible for many huge successes in the industry such as Total Gym, which grossed close to $1 billion in sales. Dworman served on the Board of Directors for Positive Response Television, a public company in the direct response television industry. He also served as President and Founder of DMMO, the Digital Media Marketing Organization with members such as, Eastman Kodak, Technicolor, Warner Home Media, Sony Digital, and JVC amongst many other leading companies. In 2001 he wrote, directed and acted in a feature film entitled, Divorce: the Musical. The film was featured on CNN, and in a front-page story in The Los Angeles Times. He is currently consulting within the DRTV industry..
Price: $34.95
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Television Secrets for Marketing Success: How to Sell Your Product on Infomercials, Home Shopping Channels & Spot TV Commercials from the Entrepreneur Who Gave You Blublocker(R) Sunglasses
For anyone with a product or service and interested in selling it on television, this book unlocks the secrets of how to conduct a good campaign. It helps you to determine if you have a good product, how to select the best format for selling it and then how to take the steps to get on TV along with actual examples and real experiences told by the author..
Price: $39.95
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Making Videos for Money: Planning and Producing Information Videos, Commercials, and Infomercials
Making Videos for Money is the first book on video production that looks beyond how to operate television technology and explains how to actually deal with clients and make a living. Whereas videomakers go to school to learn how to produce television programs and feature films, in truth most will spend their careers making information videos, commercials, and infomercials, for which they have had little or no preparation. Every area of video production is expanding rapidly, and with this growth has come an increased demand from businesses, government agencies, and nonprofit organizations for informed professional videomakers. Making Videos for Money provides specific, useful information on how to plan, write, direct, and complete client-sponsered videos successfully. The book can be used as a conprehensive how-to guide by newcomers or as a valuable resource for professionals facing the need to expand their business into profitable new areas. .
Price: $3.26
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The Complete Guide to Infomercial Marketing
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Selling the Way America Buys
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Basics Of Infomercials
Written by experts in the field, Quick Easy Guides share little-known trade secrets and helpful hints to get you moving in the right direction Quick Easy Guides gives you books you can judge by the cover. Our books are short, sweet and cheap. You can see for yourself We specialize in publishing books in the following categories: Business, Marketing, Careers & Work, Consumer Tips, Finance & Real Estate, Computers & Internet, Electronics, Cars & Auto, Hobbies, Food & Drink, Education, Health & Safety, Sports & Fitness, Fashion & Personal Care, Religion & Spirituality, Family & Relationships, Home & Garden, Pets & Animals, Holidays & Festivals, Travel. Quick Easy Guides -- helping people achieve success and happiness. http://www.quickeasyguides.com.
Price: $8.94
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But Wait ... There's More!: Tighten Your Abs, Make Millions, and Learn How the $100 Billion Infomercial Industry Sold Us Everything but the Kitchen Sink
Not only is the infomercial industry outrageous beyond all belief, it mirrors consumer culture today: our rampant consumerism, our love of get-rich-quick schemes, our willingness to be suckered, and much more. Who hasn't been tempted by one of innumerable gadgets or been curious to see if they really can make thousands of dollars per week from some strange scheme - with no money down? Journalist Remy Stern takes readers inside the world behind the one seen on TV, reveals the fascinating techniques they use to vacuum the money out of your pocket, interviews all the key figures, and shows us what this delightfully seamy underbelly shows us about our culture today..
Price: $16.49
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Make That Call Now!: An Infomercial Satire
Pot-bellied Joe Kagan, the buffoonish manager of a Cheapmart discount store, unwinds from his late shifts with some television-which at that time of night means infomercials Seduced by claims of "amazing" products and "easy payments," Joe soon finds himself deep in debt.Sammy Thieu-a Vietnamese immigrant turned infomercial pitchman who surrounds himself with scantily-clad women and other accoutrements of wealth-entices viewers of his infomercials with stories of the fast fortunes to be made in real estate. Desperate, Joe registers for Sammy's seminar-leading him on a series of ludicrous misadventures.Interspersed throughout the novel are descriptions of the ridiculous and outrageous infomercials Joe and others watch on TV, such as "The Psychic Support Hotline," in which a washed-out '70s pop singer assures viewers, "All you need is a credit card and a willing suspension of disbelief!" and "WhiffTrim," in which sniffing a piece of plastic is touted as a legitimate strategy for weight reduction. Make That Call Now! is the laugh-out-loud story of one misfit's journey through the tacky world of TV infomercials..
Price: $10.65
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