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The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy as They Do
Why are people around the world so very different? What makes us live, buy, even love as we do? The answers are in the codes. In The Culture Code, internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille’s breakthrough notion is that we acquire a silent system of codes as we grow up within our culture. These codes—the Culture Code—are what make us American, or German, or French, and they invisibly shape how we behave in our personal lives, even when we are completely unaware of our motives. What’s more, we can learn to crack the codes that guide our actions and achieve new understanding of why we do the things we do.
Rapaille has used the Culture Code to help Chrysler build the PT Cruiser—the most successful American car launch in recent memory. He has used it to help Procter & Gamble design its advertising campaign for Folger’s coffee – one of the longest lasting and most successful campaigns in the annals of advertising. He has used it to help companies as diverse as GE, AT&T, Boeing, Honda, Kellogg, and L’Oréal improve their bottom line at home and overseas. And now, in The Culture Code, he uses it to reveal why Americans act distinctly like Americans, and what makes us different from the world around us.
In The Culture Code, Dr. Rapaille decodes two dozen of our most fundamental archetypes—ranging from sex to money to health to America itself—to give us “a new set of glasses” with which to view our actions and motivations. Why are we so often disillusioned by love? Why is fat a solution rather than a problem? Why do we reject the notion of perfection? Why is fast food in our lives to stay? The answers are in the Codes.
Understanding the Codes gives us unprecedented freedom over our lives. It lets us do business in dramatically new ways. And it finally explains why people around the world really are different, and reveals the hidden clues to understanding us all. .
Price: $7.42
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Joey Green's Gardening Magic: More Than 1,120 Ingenious
Feed your plants Aunt Jemima® Original Syrup?! From the man who taught Jay Leno to shave with Jif® Peanut Butter and helped Rosie O'Donnell condition her hair with Reddi-wip® comes the first gardening book that tells you how to use the brand-name products sitting in your pantry right now to help you solve all your gardening problems. The ever-inventive Joey Green returns with countless new ways to utilize products you'll find around your house-- saving yourself a trip (or trips!) to the garden center. You'll love this treasure trove of inexpensive, quirky tips, like how to: * Boost a compost pile with Coca-Cola® * Control Japanese beetles with Wesson® Corn Oil * Fertilize a lawn with Maxwell House® Coffee * Protect tomato seedlings with Dixie® Cups * Lubricate a lawn mower with Jif® Peanut Butter * Deter deer with Bounce® * Feed your flowers with Lipton® Tea Bags And much, much more! * Control aphids with Tabasco® Sauce * Waste weeds with Heinz® White Vinegar * Germinate seeds with Bounty® Paper Towels * Make a scarecrow with Glad® Trash Bags .
Price: $3.83
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Yankee Magazine's Pantyhose, Hot Peppers, Tea Bags, and More-for the Garden: 1,001 Ingenious Ways to Use Common Household Items to Control Weeds, Beat ... and Save Time (Yankee Magazine Guidebook)
Readers discover how some old-fashioned Yankee ingenuity combined with household items that are ready to be tossed out will help them create a gorgeous and bountiful garden
Why make a special trip to the garden center when the solution to those thorny gardening problems might be lurking right at home? Always on the lookout for inventive new ways to save money, time, and trouble while pursuing their horticultural activities, gardeners will eagerly embrace this clever idea-filled treasury from the editors of Yankee magazine .
The great ideas that readers will find include:
Eliminating powdery mildew with a spray made out of baking soda, water, and liquid soap.
Turning an old wicker basket into a flower planter
Mixing packing peanuts with soil to help drainage and minimize weight so the containers can be moved easily.
With more than a thousand suggestions for growing better flowers, winning the weed war, controlling insects, and much more, this is sure to become a well-worn favorite for the avid, thrifty gardener.
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Price: $7.18
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Newspaper, Pennies, Cardboard, and Eggs--For Growing a Better Garden: More than 400 New, Fun, and Ingenious Ideas to Keep Your Garden Growing Great All Season Long
Transform a Good Garden into a Great Garden in One Season
What’s the secret? It’s a mix of ingenuity and efficiency, accented with fun! Newspaper, Pennies, Cardboard, and Eggs—For Growing a Better Garden contains more than 400 clever solutions for easing garden troubles, new techniques for turning around an underperforming garden, and innovative ideas that will amaze even long-time gardeners. If you’re looking to add more nutrients to garden soil, whip up a kitchen scrap smoothie and pour the juiced-up liquid right in the planting hole. If you need to chase away bulb-hungry voles, a little sharp-edged driveway gravel around the bulb will do the trick. And if digging potatoes is too tiresome, discover the no-dig, no-shovel method that lets you grow potatoes in a heap of straw mulch. You’ll also discover: Intriguing and new plant varieties for sweeter corn, delicate salad greens, and handsome winter squash How to fill a shady spot with color, find affordable bulbs, rejuvenate peonies and perennials, and enjoy blossoms even when there’s snow A creative arsenal for dealing with backyard weeds, including vinegar, hot water, plastic, and flames Ways to turn inexpensive items from the garden, closet, and pantry into indispensable yard and garden helpers Filled with usable, earth-conscious, and creative ideas and tips, this lively book will help you discover how to work smarter—not harder—to cultivate a better garden, year after year. Let a few of these suggestions and projects take root, and you’ll have the better-looking, more productive, and more rewarding garden in just one year. .
Price: $9.06
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The Mysterious World of Sherlock Holmes: The Illustrated Guide to the Famous Cases, Infamous Adversaries, and Ingenious Methods of the Great Detective
Over a century since his first appearance in print, Sherlock Holmes remains an iconic figure today. This unique companion is a collector’s dream, allowing fans to delve into the criminal environment of foggy, gas-lit Victorian London-the world of the all-time greatest detective. The book brings to life the elements of Holmes’s success, the crime scene of his day, his history in film and television, and the present-day Holmes legacy. Featured throughout are famous figures such as Holmes’s faithful sidekick, Dr. Watson; his nemesis, Professor Moriarity; and Sherlock Holmes creator Sir Arthur Conan Doyle. Filled with more than 150 images-many of the works by the great original illustrators of Conan Doyle’s stories-this volume presents an excellent mix of information to satisfy legions of Holmes collectors, mystery fans, and historians fascinated by a bygone era. .
Price: $8.56
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Oldman's Guide to Outsmarting Wine: 108 Ingenious Shortcuts to Navigate the World of Wine with Confidence and Style
For the thousands of people who know nothing about wine and want to rectify that swiftly and painlessly, Mark Oldmanthe Naked Chef of wineis here to help with the kind of information readers can use right now: Australian Shiraz is the most instantly likable red under $15 Drink slightly sweet wine with spicy food Judge a wine shop by whether it has homemade shelf signs Dont store unopened wine in the refrigerator for more than a week Loaded with his personal recommendationsincluding the top 100 wines less than $15 Oldmans Guide also includes the wine picks of an eclectic mix of collectors, from Le Cirque owner Sirio Maccioni to Morley Safer of 60 Minutes. This is a wine guide like no other and is sure to be savored by anyone who wants their wine without the attitude..
Price: $5.20
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Outwitting Clutter: 101 Ingenious Space-Saving Tips and Ideas to Make Any House or Apartment More Livable
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Girls Think of Everything: Stories of Ingenious Inventions by Women
In kitchens and living rooms, in garages and labs and basements, even in converted chicken coops, women and girls have invented ingenious innovations that have made our lives simpler and better. Their creations are some of the most enduring (the windshield wiper) and best loved (the chocolate chip cookie). What inspired these women, and just how did they turn their ideas into realities?.
Price: $3.29
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