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Citation DetailsTitle: Here's the plan: don't be intimidated when creating a strategic blueprint for your bank. Strive for an uncomplicated approach--with a simple outcome.(Strategic Planning)
Author: Janet Bigham Bernstal
Publication:Bank Marketing (Magazine/Journal)
Date: September 1, 2004
Publisher: Bank Marketing Assn.
Volume: 36
Issue: 7
Page: 18(5)
Distributed by Thomson Gale.
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