Books about Introduction from Amazon.com

Inheriting the mantle of revolutionary biologist from Darwin, Watson, and Crick, Richard Dawkins forced an enormous change in the way we see ourselves and the world with the publication of The Selfish Gene. Suppose, instead of thinking about organisms using genes to reproduce themselves, as we had since Mendel's work was rediscovered, we turn it around and imagine that "our" genes build and maintain us in order to make more genes. That simple reversal seems to answer many puzzlers which had stumped scientists for years, and we haven't thought of evolution in the same way since.

Why are there miles and miles of "unused" DNA within each of our bodies? Why should a bee give up its own chance to reproduce to help raise her sisters and brothers? With a prophet's clarity, Dawkins told us the answers from the perspective of molecules competing for limited space and resources to produce more of their own kind. Drawing fascinating examples from every field of biology, he paved the way for a serious re-evaluation of evolution. He also introduced the concept of self-reproducing ideas, or memes, which (seemingly) use humans exclusively for their propagation. If we are puppets, he says, at least we can try to understand our strings. --Rob Lightner.
Price: $8.77 [Notify me when price goes down.]

An amazing (and some would say magical) resource on photographic lighting that has been talked about in the community and recommended for years. This highly respected guide has been thoroughly updated and revised for content and design - it is now produced in full color! It introduces a logical theory of photographic lighting so if you are starting out in photography you will learn how to predict results before setting up lights. This is not primarily a how-to book with only set examples for you to copy. Rather, Light: Science and Magic provides you with a comprehensive theory of the nature and principles of light to allow you to use lighting to express your own creativity.

Numerous photographs and illustrations provide clear examples of the theories, while sidebars highlight special lighting questions. Expanded chapters on available light in portraiture, as well as new information on digital equipment and terminology make this a must have update!

*New four color art package with contemporary lighting examples
*Based on the behaviour of light
*Theory book for serious photographers.
Price: $32.30 [Notify me when price goes down.]

The Christian church has a long tradition of systematic theology, that is, studying theology and doctrine organized around fairly standard categories such as the Word of God, redemption, and Jesus Christ. This introduction to systematic theology has several distinctive features: - A strong emphasis on the scriptural basis for each doctrine and teaching - Clear writing, with technical terms kept to a minimum - A contemporary approach, treating subjects of special interest to the church today - A friendly tone, appealing to the emotions and the spirit as well as the intellect - Frequent application to life - Resources for worship with each chapter - Bibliographies with each chapter that cross-reference subjects to a wide range of other systematic theologies..
Price: $29.36 [Notify me when price goes down.]

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way..
Price: $68.90 [Notify me when price goes down.]

Suppose we took everything that all the various world cultures have to tell us about human potential—about psychological, spiritual, and social growth—and identified the basic patterns that connect these pieces of knowledge. What if we attempted to create an all-inclusive map that touches the most important factors from all of the world's great traditions?

Ken Wilber's Integral Vision provides such a map. Using all the known systems and models of human growth—from the ancient sages to the latest breakthroughs in cognitive science—it distills their major components into five simple elements, and, moreover, ones that readers can verify in their own experience right now.

In any field of interest, such as business, law, science, psychology, health, art, or everyday living and learning—the Integral Vision ensures that we are utilizing the full range of resources for the situation, leading to a greater likelihood of success and fulfillment. With easily understood explanations, exercises, and familiar examples, The Integral Vision shows how we can accelerate growth and development to higher, wider, deeper ways of being, embodied in self, shared in community, and connected to the planet, which can literally help with everything from spiritual enlightenment to business success to personal relationships.

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Price: $9.46 [Notify me when price goes down.]

An ideal tool for students writing research papers across the disciplines, the concise and inexpensive Pocket Guide to APA Style provides straightforward explanations, annotated examples, and margin notes to help students write properly documented papers in the latest APA style. In addition to step-by-step coverage of documentation, the book includes an overview of the research-writing process entitled "Writing Scholarly Papers" and three useful appendices. Thorough and practical, this convenient reference guide is also less expensive and easier for undergraduates to use than the APA Manual.

The Second Edition features expanded coverage of electronic sources to keep students up-to-date on using and evaluating Internet references in their research. In addition, this new edition provides more guidance on avoiding plagiarism. The two sample APA-style papers—one argumentative and one experimental—are carefully annotated to give students extra support as they master the elements of manuscript preparation and documentation principles.

• New! Expanded coverage of electronic sources keeps students up-to-date on using and evaluating Internet references in their research.
• New! More guidance on avoiding plagiarism includes samples and corrections.
• The two sample APA-style papers—one argumentative and one experimental—are carefully annotated to give students extra support as they master the elements of manuscript preparation and documentation principles.
• The Pocket Guide covers topics in short chapters, placing all discussions of an issue in a single section, making it easy to look for and find information quickly.
• An opening chapter on basic research methods features a review of common procedures and practices.
• Tables and charts throughout the text provide visual appeal and serve as effective tools for reviewing chapter content.
• For more efficient use, The Pocket Guide uses separate chapters for different kinds of sources: periodicals (Chapter 5), books and other separately published materials (Chapter 6), audiovisual materials (Chapter 7), and electronic sources (Chapter 8).

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Price: $16.76 [Notify me when price goes down.]

With this Ninth Edition, the “Number One” best-selling non-majors microbiology text extends its trusted and reliable approach with improved disease chapters that feature efficient new “Disease in Focus” boxes, a thoroughly revised immunity chapter (17), new options for the Microbiology Place website/CD-Rom, and a new Media Manager instructor presentation package with 30 multi-step animations. Fundamentals of Microbiology: The Microbial World and You, Chemical Principles, Observing Microorganisms Through a Microscope, Functional Anatomy of Prokaryotic and Eukaryotic Cells, Microbial Metabolism, Microbial Growth, The Control of Microbial Growth, Microbial Genetics, Biotechnology and Recombinant DNA. A Survey of the Microbial World: Classification of Microorganisms, The Prokaryotes: Domains Bacteria and Archaea, The Eukaryotes: Fungi, Algae, Protozoa, and Helminths, Viruses, Viroids, and Prions. Interaction Between Microbe and Host: Principles of Disease and Epidemiology, Microbial Mechanisms of Pathogenicity, Innate Immunity: Nonspecific Defenses of the Host, Adaptive Immunity: Specific Defenses of the Host, Practical Applications of Immunology, Disorders Associated with the Immune System, Antimicrobial Drugs. Microorganisms and Human Disease: Microbial Diseases of the Skin and Eyes, Microbial Diseases of the Nervous System, Microbial Diseases of the Cardiovascular and Lymphatic Systems, Microbial Diseases of the Respiratory System, Microbial Diseases of the Digestive System, Microbial Diseases of the Urinary and Reproductive Systems. Environmental and Applied Microbiology: Environmental Microbiology, Applied and Industrial Microbiology. For all readers interested in microbiology concepts and applications..
Price: $115.00 [Notify me when price goes down.]